When a drain backs up in a Levenshulme terrace, the first question is whose pipe it is, and the second is who will come today.
Manchester plumbing firms live on two kinds of work: emergency callouts and planned bathroom and pipework jobs. HeyLead runs Google Ads, SEO, Meta ads and landing pages across the boroughs your plumbers cover, so the calls come to you and are not sold on as shared leads. Every call is tracked to a booked job. Your qualifications, insurance and any Gas Safe registration stay with you. Budgets and booked jobs are reported in pounds, with VAT kept apart.
What we do
SEO, Google Ads, Meta and web design each have a Manchester page. Here they are aimed at callouts, drain work and planned plumbing.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Emergency plumbing firms with an on-call rota around south and east Manchester
Bathroom and pipework specialists working on period houses in Chorlton and Didsbury
Drain and unblocking teams serving terraced streets in Salford, Longsight and Oldham
Plumbers with landlord and letting agent contracts across student and investor property
The local picture
Your market
Much of Greater Manchester's housing is Victorian and Edwardian terrace, where older pipework, cellars and shared walls make leaks travel. City-centre apartments add the problem of a leak reaching the flat below, and managing agents want a plumber who can reach the block quickly.
Student houses around Fallowfield and Withington and investor-owned terraces mean a steady flow of landlord calls. Drain calls raise a question owners often get wrong.
Since 2011 the water company has been responsible for most shared drains and sewers outside the property boundary, which in Greater Manchester means United Utilities, while the pipe inside the boundary is usually the owner's.
There is no single plumbing licence in England. Gas work requires Gas Safe, and water fittings work follows the water regulations.
Your customers
Emergency searches such as burst pipe, leak, no water and blocked toilet bring urgent calls where the first answer wins. Planned jobs come from bathroom, radiator, tap and pipework searches, and turn into bookings over days.
Landlord and agent work is repeat business, not a search. We run the three separately. We block searches from people doing it themselves, buying parts or looking for jobs, and trade-only supply searches.
Reports show calls, booked emergency jobs, quotes won and landlord contracts by area, in pounds.
Our approach
Service areas follow realistic travel, so a Chorlton firm is not bidding across Bolton in the evening. Emergency campaigns run during staffed hours with call tracking.
Drain and leak pages explain in plain words what is the homeowner's responsibility and when to call the water company, which brings in people who searched that exact worry. Planned-work pages show bathroom and pipework examples you have completed.
Your Google Business Profile (the listing that shows on the map) carries the right categories and areas. SEO pages cover each district and common faults, such as low pressure or a leaking stopcock. Meta ads remind past website visitors.
About the area
Victorian and Edwardian terraces with older pipework, student houses in Fallowfield and Withington, and city-centre apartments with shared risers
Licences you show on your page
No single plumbing licence in England; the client holds Gas Safe registration for gas work, follows the water fittings regulations and shows any trade body membership.
Common mistakes
Many callers do not know if a blocked drain is theirs or the water company's. A page that explains it clearly brings in the right jobs and saves your phone from calls you cannot bill. It also earns trust before you arrive.
Someone with water through the ceiling wants a voice on the phone. Someone planning a bathroom wants photos and a quote. One page cannot serve both. Separate landing pages and tracking numbers keep each journey short.
Agents and investors want a plumber who turns up, reports and invoices cleanly. Generic advertising misses them. A dedicated landlord page with response times and reporting wins repeat contracts.
How it works
We define the districts where you can arrive within your promised time, such as Chorlton, Levenshulme and Salford, and stay inside them.
Emergency, drain, bathroom and landlord work each get a campaign, landing page and tracking number.
Qualifications, insurance, Gas Safe if you hold it, and local reviews you hold appear on each page.
Monthly reports tie spend to jobs booked and contracts won by district, in pounds.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| emergency plumber Chorlton | Urgent leak or no water |
| blocked drain Salford | Drain call, may be water company |
| bathroom fitter Didsbury | Planned refit, researching |
| who is responsible for blocked drain Manchester | Ownership question, answer on page |
| plumber for landlords Manchester | Repeat contract work |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
Answers for Manchester plumbers weighing up agencies.
The one that reports booked jobs and quotes won, not just clicks. Ask how it separates emergency work from refits and how it keeps out DIY traffic. HeyLead does both and reports by district in pounds.
Answer the phone, show up in local search and keep ads running only when you can attend. Response time and reviews drive the win. Call tracking shows which ads bring jobs.
Yes, in plain words, pointing to the water company for the current rules. It answers a question callers already ask and filters out jobs you cannot take. The legal position itself is for the water company to state.
England has no single plumbing licence, but gas work requires Gas Safe registration and water fittings must meet the water regulations. Many plumbers also show trade body membership. We display whatever you hold.
Yes, through a page aimed at letting agents and landlords covering response times, reporting and invoicing. It runs on different keywords from emergency work. It suits firms that want steadier income between callouts.
No. We are an online team, so you will not find a Manchester office. Campaigns run around the districts your plumbers cover, and we keep in touch by phone or video.