Rats in a Longsight back alley and mice behind a Northern Quarter bar are two different jobs, and they answer two different kinds of ad.
Greater Manchester pest control firms get more of the right calls when the ads match the job and the street. HeyLead runs your Google search ads, your Google Business Profile (the listing that shows on the map) and your website. We track every call and form, then report what each booked job cost in pounds, with VAT shown on its own line. Your trade body membership, insurance and technician training stay with your firm.
What we do
Four pieces that bring in home emergencies, landlord work and food-premises contracts from the boroughs you cover.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
A one-van sole trader covering the terraces of Longsight, Crumpsall and Salford who wants steadier weekday calls.
A small firm that already visits Northern Quarter bars and curry-mile restaurants and wants more food-premises contracts.
A firm with several technicians that is flat out in summer and quiet in winter and wants the year to even out.
An operator who looks after mill-conversion apartment blocks and needs managing agents to find and trust the firm.
The local picture
Your market
Manchester's housing makes pest work very local. Long red-brick terraces in Longsight, Crumpsall and parts of Salford share back alleys, yards and party walls, so a rat problem on one street is usually a problem on the next.
Converted mills and warehouse flats have old voids, service risers and roof spaces that birds and mice like. Then there is food. Rusholme's restaurant strip, the Northern Quarter's bars and the takeaways across Stockport and Salford all need pest checks to keep hygiene inspectors happy.
Students in rented houses leave bins out and move on in summer, which keeps neighbours ringing. Councils in the area may run their own pest services, and what they offer changes, so your page should explain plainly why a private visit suits some people better.
Your customers
Searches fall into three groups. The first is panic: 'rats in back alley', 'wasp nest removal', 'mice in kitchen'. These callers want a visit today.
The second is planning: landlords, letting agents and managing agents asking for a quote on a block or a row of rentals. The third is food businesses that need regular visits and paperwork.
A good lead is a genuine address inside your patch with a named pest. We do not chase 'pest control jobs', DIY poison or 'report rats to the council'.
Each month you get calls, booked jobs and cost per booked job (what each confirmed booking cost you), in pounds with VAT on its own line.
Our approach
We start with a map, not a keyword list. You mark the streets your van can reach in a reasonable drive from your base, say from Stockport in one direction to Crumpsall in the other, and we build ads only for those.
Home pests, food premises and landlords each get their own campaign, because they use different words and buy in different ways. Every campaign gets its own tracked phone number, so you can see which calls came from which one.
We add negative keywords (a list of words that stop your ads showing for the wrong searches, like 'jobs' or 'poison'). Wasp and ant ads run harder in summer, and rodent ads in autumn.
Your Google Business Profile gets photos of your van and your service areas, and your website gets one page for each main pest.
About the area
Terraced streets with shared back alleys, converted mills and city-centre apartments with shared walls, and dense food and drink premises
Licences you show on your page
No general pest control licence in England; the client shows trade body membership such as BPCA, trained technicians, insurance and rodenticide stewardship training where it applies. This stays with the client.
Common mistakes
One rat report in Longsight or Crumpsall can send three neighbours ringing round for the lowest quote. Pages that say what a visit covers, and how follow-ups work, filter out callers who only want a number. You keep the ones who want the problem properly fixed.
A Rusholme restaurant or a Northern Quarter bar needs a visit log, proofing advice and a report it can show an inspector. If your site only says 'we remove pests', those owners move on. Show the paperwork you give, how fast you can be on site and who signs the report.
In converted mills and city-centre blocks the caller is usually a managing agent or caretaker, not the resident. They want insurance details, a method statement and one named contact. A page written just for them wins quotes that a general home page never would.
How it works
You tell us where a van can get to quickly and which areas you turn down. We set the ad map to match and leave everything else out.
Rats, mice, wasps, bed bugs and birds each get a page that says what happens on the day, how long it takes and what you ask the customer to do.
Each campaign gets its own phone number and form. You tell us which calls turned into paid jobs, and we match them back to the ad that brought them.
Each month we show calls, booked jobs and cost per job. SEO (getting your site into normal search results) takes several months to build, so ads cover the early weeks.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| mice in kitchen Rusholme | urgent visit, home or food |
| rat in back garden Salford | emergency home call-out |
| wasp nest removal Stockport | summer same-day job |
| pest control for restaurants Manchester | regular food-premises visits |
| pigeon proofing apartment block Manchester | managing agent quote |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
Straight answers on licences, food premises and how long it takes.
No agency can fairly claim that title for every firm. Judge one by what it will show you: a map of the areas it targets, tracked calls and a monthly report in pounds. Ask how it keeps home callers apart from food premises. HeyLead covers those points and you can decide after a call.
There is no general pest control licence in England. Buyers look for trade body membership such as BPCA, trained technicians, insurance and, where rodenticides are used, proof of stewardship training. Those stay with your firm, and we show them on your pages only when you hold them.
No. A householder wants speed and reassurance. A restaurant owner wants records and regular visits. Two pages let each visitor see their own problem, and they let us measure each group on its own.
Usually several months, and nobody can promise a ranking. Paid search gives you calls in the first weeks while your map listing and pages build up. Wasp and rodent seasons move the timing, so we plan around them.
Yes. We run a separate campaign for landlords, letting agents and food premises, and we track those leads on their own. A single contract can be worth more than many single visits, so they get their own line in the report.
No, HeyLead is an online team and does not run a Manchester office. We aim campaigns at the area your team covers, from Stockport to Salford. You still get tracked calls and a clear monthly report.