Sales instructions
Homeowners in Stockport, Trafford and Bolton comparing agents before a valuation. Counted as valuations booked and instructions won, not as listing-site clicks.
Real Estate and Property · City · Greater Manchester
Estate agent and lettings lead generation across Salford, Stockport and Bolton
A Northern Quarter apartment landlord and a Bolton terrace vendor read the same city name and want opposite things from an agent.
Most Manchester property searches come from buyers and renters browsing Rightmove, Zoopla and OnTheMarket. Your instructions come from owners in Salford, Stockport, Bolton, Oldham and Trafford who go looking for a local firm. HeyLead runs the Google Ads, SEO, Meta ads, web pages and tracking that reach those owners. We report instructions won, properties signed for management and maintenance jobs booked, in pounds. Start with a free audit.
- check_circle Apartment lettings and borough house sales planned as separate services
- check_circle Salford, Stockport and Trafford set to the desks you can staff
- check_circle Your agent redress scheme membership shown on the page
What we do
Lead generation methods for Manchester estate and lettings firms
Lead generation for Greater Manchester property firms mixes paid search, local SEO, Meta ads, landing pages and tracking, sized to the boroughs your desk can answer.
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Google Ads / Search
Separate campaigns for vendors, landlords and maintenance buyers, with borough targeting drawn to your desk and negative keywords (words that block the wrong searches) that screen out renters and portal-brand searches.
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SEO
Borough pages, property-type pages and Google Business Profile categories, so a Salford landlord or a Stockport vendor finds a local firm before opening a listing site.
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Meta Ads
Facebook and Instagram ads for valuation offers and management reviews. People who read a page and left see a reminder, kept inside the boroughs you can serve.
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Landing pages
One offer per page, describing city-centre apartments, terraces or family houses as needed, with tap-to-call, a short form and mobile speed tested before spend begins.
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Tracking
Calls and forms labelled by borough and offer, so reports count instructions, managed properties and maintenance jobs instead of raw website visits.
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CRM routing
Optional routing that passes vendor enquiries to sales, landlord enquiries to lettings and repair requests to operations, with an alert when a lead has waited too long.
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Lead generation
Four Manchester lead types, each with its own path
Owners, landlords and managers who have decided to talk to a local firm, and who live in or own property in the boroughs your team covers.
Lettings and landlord enquiries
Investor landlords with an apartment in the core or a terrace in Salford asking about letting or management. Handled apart from sales.
Management enquiries
Owners of blocks, converted houses or small portfolios looking for a property management company. The property must sit in a borough you can service.
Empty-unit and building maintenance
Managers who need repairs on empty units, communal areas or building care. This is an operations enquiry and it gets its own route.
Who we work with
Typical clients in Manchester
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Sales and lettings desks that divide city-centre apartments from terraces and semis in Stockport, Bolton or Trafford.
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Property managers running apartment blocks and terraced portfolios for investor landlords who want a local firm to answer the phone.
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Property maintenance firms covering empty units, communal areas, repairs and building care for Greater Manchester managers and owners.
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Commercial and high-end residential agents who need pages written for one building or neighbourhood, not a portal listing.
The local picture
Real estate and property marketing in Manchester: what to know
Your market
What is different about Manchester
Manchester property has a clear split. The city core, Ancoats, the Northern Quarter, Deansgate and Salford Quays are apartment territory, with many investor landlords and a lettings-heavy mix. Salford, Oldham and Bolton bring red-brick terraces and family sales at different price points.
Stockport and Trafford, around Altrincham, Sale and Bramhall, lean towards semis and larger houses. Rightmove, Zoopla and OnTheMarket collect the browsing, so an independent agent does better by being the obvious answer for a landlord or vendor who has already decided to talk to someone local.
Agents selling or letting must belong to a redress scheme, and showing your membership on the page tells owners you are a safe pair of hands.
Your customers
How customers find you
Owners search for a person, not a listing. Typical phrases are letting agent Salford, estate agent Stockport, property management company Manchester and commercial property management.
A good lead is a vendor asking for a valuation, a landlord asking about full management, or a manager asking for maintenance cover. We skip renters looking for a flat if you only take instructions, and general house-price searches.
Reports show instructions, managed properties and maintenance jobs by borough, in pounds. Fees are quoted to owners plus VAT at 20%, so we show VAT on its own line and the figures match what owners see.
Our approach
How HeyLead runs it for you
Google Ads runs vendor, landlord and maintenance campaigns separately. Each has its own boroughs and its own list of negative keywords, which are words that stop your ads showing to renters or to people who want a listing site.
SEO builds borough pages and property-type pages, plus a well-filled Google Business Profile (the listing that shows on the map). Meta ads reach landlords early, and show a reminder to people who read about management or valuations and did not call.
Every offer has its own landing page and its own tracked phone number, so a valuation request never lands in the maintenance inbox. If you want it, we can also route each enquiry to the right person and flag any that has waited too long.
Building stock
city-centre apartments, terraces, and borough houses
Listing sites in this market
Rightmove, Zoopla, OnTheMarket
Licences you show on your page
Agent redress schemes
Common mistakes
Common real estate and property marketing mistakes in Manchester
One budget spread across the whole conurbation
A negotiator based in Stockport cannot value in Oldham and Trafford on the same afternoon. Spreading one budget across Greater Manchester buys clicks the desk will not answer and tells you nothing about which borough works.
Every instruction starting on a listing site
If all your new business starts on a portal, the portal sets the price of your growth. Owners in Salford or Bolton who search for a local firm go unserved unless your own pages and profile are there to catch them.
Sales, lettings and repairs all landing in one inbox
A valuation request, a landlord asking about management and a leaking-roof report need different people and different speed. Sharing one form and one inbox delays all three.
How it works
How lead generation runs for a Manchester property firm
- 01
Choose the lead types and boroughs
Decide which of vendor, landlord, management and maintenance work you want, and which boroughs your team can serve. Salford, Stockport and Bolton are a common first set.
- 02
Build the ads and the pages
Search and SEO reach people looking now, Meta reaches those still deciding, and every offer gets a landing page written for the kind of property in question.
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Send each enquiry to the right desk
Tracking labels each enquiry by offer and borough. If you want it, routing passes it to sales, lettings, management or maintenance, and you can see how long each one waited for a reply.
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Count what was won
You see what you paid for each instruction, managed property or maintenance job, by borough, in pounds. Leads of the wrong type are taken out of the figures.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Manchester letting agent marketing | Lettings team or landlord-facing agent, not a buyer |
| Manchester estate agent SEO | Sales desk wanting local instructions |
| Manchester property management company | Owner looking for a local managing firm |
| Manchester property maintenance company | Manager or owner needing repairs to empty units or a building |
| Stockport estate agent | A vendor searching by borough |
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about real estate and property in Manchester
Answers on lead types, methods, boroughs and how results are counted.
What leads do you generate for Manchester real estate? expand_more
Vendor, landlord, management and property maintenance enquiries that your team can follow up in Salford, Stockport, Bolton, Oldham or Trafford. We do not sell portal browsers as the product. Each kind of enquiry has its own path so the right person picks it up.
What lead generation methods do you use in Manchester? expand_more
Google Ads for people searching now, SEO for borough and property-type pages, Meta ads to keep landlords in view, and landing pages that carry a single offer. Tracking shows what each qualified lead cost, by borough. Enquiry routing is available when your team wants alerts and faster follow-up.
How does this sit alongside Rightmove, Zoopla and OnTheMarket? expand_more
You keep your listings there, and we do not try to replace them. Our work is the part you own: searches, pages and ads that put a landlord or vendor in touch with you before they open a portal.
How will we know a lead was any good? expand_more
We count instructions won, properties signed for management and maintenance jobs booked, then divide spend by each. A cheap lead of the wrong kind does not count as a good result. Each month we go through call outcomes with your team.
Which boroughs should a first campaign cover? expand_more
The ones where your negotiators and maintenance crews can respond quickly. Many firms start with Salford, Stockport and Bolton. We leave out Oldham, Trafford or anywhere else until the first set is paying.
What do you need from me to get going? expand_more
Access to your Google Business Profile, your ads account and your website, plus the boroughs you cover and your redress scheme details. Tell us which services you most want more of and how many instructions your desks can take. We set up the tracking before any spend begins.
When should we use the UK real estate page instead? expand_more
Use the UK page if your firm operates across the country. Use this one if your desks cover Greater Manchester, where apartments in the core, terraces in the boroughs and the desks that serve them each need different handling.