Sellers in Heaton Moor and Chorlton pick an agent from the boards on their street, then check every name online before calling.
Most Manchester sellers look up an agent's reviews and Rightmove profile before they ring. HeyLead runs Google Ads, SEO, Meta ads and landing pages that put your firm in front of home owners thinking of selling in the towns and areas you work. Buyer enquiries run as a separate offer with their own budget. Each seller lead is tracked to a booked valuation and an instruction, reported in pounds with VAT shown separately. Your redress scheme membership and agency registrations stay with you.
What we do
Each channel has its own Manchester page. Here they are pointed at home owners who might instruct you rather than at people browsing the portals.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Independent agents in the south Manchester villages such as Didsbury, Chorlton and Withington
Agents covering the Trafford belt from Sale to Altrincham and Bowdon
Stockport and Cheshire-edge offices working Heaton Moor, Bramhall and Cheadle Hulme
Northern agents in Prestwich, Whitefield and Bolton who sell family semis and terraces
The local picture
Your market
Sellers in Greater Manchester judge agents in three places: the board on the street, the agent profile on Rightmove, Zoopla and OnTheMarket, and a search for the agent's name. South Manchester villages like Didsbury and Chorlton sell to young families and professionals.
Altrincham and Bowdon attract buyers stepping up to larger homes. Parts of Salford, Oldham and Bolton are terrace and first-time-buyer markets with a different pace, and city-centre apartment sales are mostly for investors and first-time buyers.
The Estate Agents Act sets national rules on how homes are described and marketed, and Trading Standards enforces it. Agents must also belong to a redress scheme, and register with HMRC for money laundering supervision.
Showing these on the page helps a nervous seller trust you.
Your customers
A good lead is a home owner who asks for a valuation and could instruct in the next few months. We target valuation, local agent and selling-process searches by area, and sell-quickly searches only if you handle them.
Buyer leads are another service: registration forms and viewing requests for your listings, reported separately. We do not try to beat the portals for property search terms, because they win those. We also cut rental, auction-only and estate-agent-job traffic.
Reports show valuations booked, instructions and listings live by area, in pounds.
Our approach
Every area you cover gets a seller page with recent sold examples you hold, your redress scheme, your fee terms in plain words and the faces who will visit. A valuation form asks for postcode and timing, so your team can rank the hot ones.
Google Ads runs on seller and area terms. Meta ads show a reminder to people who read a guide to selling in that area, which matters because many sellers wait months.
Your Google Business Profile (the listing that shows on the map) is kept tidy, since the review panel often decides who gets the call. SEO content covers the questions buyers ask about each place, such as school catchments and commute routes.
Building stock
Edwardian and 1930s family houses in Didsbury and Altrincham, red-brick terraces in Salford and Oldham, and new-build apartments in the city centre
Listing sites in this market
Rightmove, Zoopla, OnTheMarket
Licences you show on your page
Membership of a government-approved redress scheme, Estate Agents Act compliance and HMRC money laundering registration; all of this stays with the client.
Common mistakes
Most Manchester property searches come from buyers, not sellers. Broad property ads bring browsers who click a listing and leave. Targeting the seller's own questions, such as valuation and local agent searches, puts your spend where instructions come from.
Hybrid and online agents advertise low fees across Greater Manchester. A local office rarely wins by matching the number. Your page should explain the viewings, the local buyer list and the negotiation you provide, and why that matters.
A Bowdon seller and a Bolton seller have little in common on price, buyer type or selling time. A single Manchester page speaks to neither. Area pages with local detail let each seller see themselves.
How it works
We begin with the districts where you already hold boards and know the streets, such as Didsbury, Chorlton or Heaton Moor, and add more as instructions grow.
Each page carries recent sales you hold, fee terms, your redress scheme and a short valuation form.
Seller campaigns chase valuations. Buyer campaigns feed your listings. They run on different budgets and are never mixed in the report.
Monthly figures track valuations, instructions and sales agreed by area, in pounds.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| estate agents Didsbury | Seller comparing local names |
| how much is my house worth Altrincham | Early valuation interest |
| sell my house Stockport | Active seller, needs an agent |
| estate agent fees Manchester | Price research, answer it on the page |
| best estate agents in Heaton Moor | Comparison search before a valuation |
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
What Greater Manchester agents ask before choosing a marketing partner.
The one that reports valuations and instructions, not impressions. Ask how an agency separates sellers from buyers and what it does about portal noise. HeyLead builds seller-focused campaigns by area and reports in pounds.
Target sellers by area with pages showing real local sales and plain fees, and answer quickly. Reviews and your board presence feed the same decision. Follow-up within the hour makes the biggest difference.
Rightmove, Zoopla and OnTheMarket own property search terms and are hard to beat on price. Agents do better on seller questions, area searches and their own name. We spend there and leave the head terms alone.
Reviews, recent sold boards, fees, how long homes take to sell and whether the agent belongs to a redress scheme. We feature whatever you hold. HeyLead is not your legal adviser, so check the rules on listings and money laundering with the relevant body.
Yes, as a separate campaign pointing to your live listings and new-build stock. It has its own budget and its own report line. Mixing it with seller spend hides which one is paying off.
No, we are an online team and do not run a Manchester office. We work with agents across the towns and boroughs they cover, by phone and video.
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