Trafford Park occupiers asking for a warehouse and Spinningfields occupiers asking for a floor are not one audience.
Commercial occupiers in Manchester use agents and specialist listing sites, not home-buying portals, so your own site has to earn the enquiry. HeyLead runs Google Ads, SEO, Meta ads and landing pages for each submarket (office, industrial and retail). We track each enquiry to a viewing, a letting or an instruction, and send people to your availability, not to a portal homepage. Figures come back in pounds, net of VAT. RICS regulation and your client money rules stay with you.
What we do
Each channel has a Manchester page of its own. Here they are set up around available space and landlord instructions.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
City-centre office agents working Spinningfields, St Peter's Square, First Street and NOMA
Industrial agents covering Trafford Park, Salford and the logistics sites near the M60 and M62
Retail and leisure agents with units across town centres from Stockport to Bolton
Landlords and owners running small business parks who want direct occupier enquiries
The local picture
Your market
Manchester commercial property is several markets in one metro. The city core, with its grade A offices around Spinningfields, St Peter's Square and First Street, serves professional services and tech firms. Salford Quays and MediaCity draw media and digital occupiers.
Trafford Park is one of the largest industrial areas in the country and sits on the M60 and M62 network that logistics users want.
Airport City and Wythenshawe suit firms wanting airport and motorway access, and in Bolton, Rochdale and Oldham newer logistics parks compete on cost. Most occupiers use an agent and specialist listing sites such as EG Propertylink, Realla and CoStar.
Many commercial agents are RICS regulated, and landlords expect energy certificates and lease terms to be handled properly.
Your customers
A good lead is a named business with a size requirement, a move window and a submarket, or a landlord with vacant space who wants an agent.
The searches are to-let and for-sale terms by submarket, agent searches by property type, and landlords looking for a letting agent. We skip homes, domestic storage and job seekers.
Enquiries are matched to live stock first, and requirements you cannot meet today are kept for your pipeline. Reports show enquiries, viewings and instructions by submarket, in pounds, so you can see which property type is worth more budget.
Our approach
Each submarket you work gets its own page: current availability, size ranges, transport and parking notes, and the named people who deal. Forms ask for floor area, move date and use, which filters out idle browsing.
Google Ads runs on property type and location terms. Meta ads and banner ads reach owners and decision-makers with market updates and available stock.
SEO pages answer occupier questions such as how a serviced office compares with a lease, or what yard and dock access a Trafford Park unit needs. Your listings on EG Propertylink, Realla or CoStar stay your record, with the website backing them up.
Building stock
Grade A and refurbished offices in the city core and Ancoats, media and digital space at Salford Quays, and large industrial and logistics units in Trafford Park and the M60 and M62 belt
Listing sites in this market
EG Propertylink, Realla, CoStar
Licences you show on your page
RICS regulation for chartered firms, HMRC money laundering registration and client money handling; all of this stays with the client.
Common mistakes
A tech firm wanting floor space in NOMA and a distributor wanting yard space in Trafford Park read different pages. Sending both to the same lettings form loses each. Submarket pages with their own stock and filters make the enquiry qualified.
Commercial availability changes weekly. A website that lists space let three months ago wastes the click. We build pages that link to your current schedule, so visitors see what is available today.
Specialist listing sites bring traffic, but the occupier meets their logo, not yours. A firm site with clear expertise in a submarket builds direct instructions from landlords who want to choose an agent, not just list on a platform.
How it works
We list the areas and property types you deal in, from the core to Trafford Park and the logistics parks, and rank them by fee value.
Each page shows current space, size bands, access and transport, and the people who handle enquiries.
Search and Meta campaigns run separately for offices, industrial, retail and landlords looking for an agent.
Monthly reports follow enquiries to viewings, lettings and instructions by submarket, in pounds.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| office to let Spinningfields | Occupier with core requirement |
| warehouse to rent Trafford Park | Industrial occupier, specific area |
| commercial property agents Manchester | Landlord or occupier choosing a firm |
| serviced office Salford Quays | Small business, flexible space |
| industrial unit for sale Bolton | Owner-occupier or investor |
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Questions from Manchester commercial agents and landlords.
One that understands a lettings pipeline and reports enquiries through to viewings and instructions, not just visitors. Ask how it treats offices and warehouses differently. HeyLead separates them and reports in pounds.
Not as a main channel. Commercial occupiers use specialist listing sites and agents. We keep your listings on those, and use the website and ads to win direct enquiries and landlord instructions.
Pages link to your current schedule, and we agree a simple process for removing let space. Out-of-date stock costs clicks and credibility. We flag it in the monthly review.
The ones where you hold instructions now and can arrange viewings quickly, often the city core or Trafford Park. Adding Salford Quays or the airport area is sensible once leads arrive. Spreading across everything dilutes the budget.
Your RICS status if you hold it, recent lettings you can describe, how you handle client money and your approach to EPCs and lease terms. HeyLead is not your legal adviser, so details come from you.
No. HeyLead works online, so there is no Manchester office. We run campaigns for agents and landlords across Greater Manchester and meet by video or phone.
Other pages for this city.