Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Real Estate and Property
More Landlords Hiring You.
More Homes On Your Books.
A landlord hires you when they can see how you let a home and what you do after the tenant moves in. A logo on Rightmove does not answer that. We build the search and the pages that get them to call your branch.
We bring you the landlord who is choosing an agent, and we keep tenant demand in its own campaign.
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Trusted by UK lettings and leasing teams to turn local demand into booked work Serving London, Manchester, Birmingham, Leeds and Glasgow across England, Scotland, Wales and Northern Ireland.
Who This Is For
Built for lettings negotiators, property managers, and agency principals who grow a rent roll by winning landlords, not by buying shared tenant leads.
check_circle High-street and hybrid agencies growing a lettings book
check_circle Letting teams that also handle maintenance and compliance
check_circle London and regional desks competing for new landlords
check_circle Agencies adding managed lettings alongside sales
Who buys, and what they search
groups
Who you are marketing to
- personLandlords with one or several rental homes comparing agents
- personAccidental landlords who have just bought or inherited a property
- personPortfolio landlords reviewing fees and void periods
- personTenants searching availability, kept in a separate campaign
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What buyers search for
searchletting agent near mesearchswitch letting agentsearchlandlord fees letting agentsearchproperty management for landlordssearchlet my property
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Ready to book
- boltForms that mention how many properties or the current agent
- boltCalls about fees, inventories, or a vacant date
- boltDownloads or page views of a landlord guide followed by a valuation request
- boltEnquiries that name a postcode
What drives their decision
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Fee clarity and what management includes
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How quickly a vacant home is let
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Communication when maintenance comes up
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Local proof, not a national slogan
How we capture intent
search
Landlord SEO
Fees, area, and switching pages that rank when an owner compares letting agents.
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Landlord campaigns
Paid search on let-my-property and switch-agent terms, with negatives that cut tenant-only queries from that budget.
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Branch geography
Postcode and town targeting around the branches that can actually take on the property.
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CRM source
Landlord and tenant enquiries land with different sources so the book and the void list are not one number.
my_locationBranch towns and London corridors where the agency already lets and manages, not a national blast.
Our Lettings and Leasing Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Lettings and Leasing marketing services
search
SEO for Lettings and Leasing
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "letting agent near me"
- checkClear answers to questions people ask when comparing options like "switch letting agent"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book
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SEM for Lettings and Leasing
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "letting agent near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut tenant-only portal, job-seeker and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Lettings and Leasing
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how lettings and leasing customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Lettings and Leasing
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "landlord fees letting agent" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Lettings and Leasing
See which channels bring real enquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Lettings and Leasing
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales
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AI Optimisation for Lettings and Leasing
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "letting agent near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More landlord enquiries that can turn into a new home to manage or let
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Tenant demand that fills the homes you already manage
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Clear cost per landlord won, not a blended portal bill
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Pages that explain fees, compliance, and how you let a property
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Follow-up from the first enquiry into the CRM
This is lettings and leasing marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about lettings and leasing marketing? We have got honest answers.
Do you market lettings and leasing to landlords or to tenants?
Both, but as separate campaigns. Landlords choosing an agent need fees, proof and a valuation. Tenants need available homes and an easy viewing route. Mixing them confuses ads, pages and reports, so we keep them apart.
We already pay portals for lettings listings. Why add this?
A portal shows your homes to people who are already looking to rent. It does little to win the next landlord. This work targets owners comparing agents or thinking of switching, which is what grows your managed book.
Does this cover block management or only individual lettings?
It covers whatever your agency actually offers. If block or estate management is part of the business, it gets its own pages and its own audience. We will not market a service your team cannot deliver.
How do you handle compliance questions in lettings marketing?
Landlords want to know their duties are covered. We explain at a high level what your agency checks, such as safety certificates and deposit handling, using your wording. You and your advisers stay responsible for compliance and for what the pages claim.
What does a good lettings lead look like?
A landlord who names the property, the rent they expect or the agent they want to leave, and when the home is empty. A call about fees from someone with three homes is worth more than ten browsers. We report on those, not on raw volume.
What do you need from our lettings team?
Your fee structure in plain words, the areas you manage, sample landlord materials and your registration and insurance details. Photos of well-kept homes help. We also ask who answers the phone, because that decides most results.
What will HeyLead not do for a leasing desk?
We do not set rents, negotiate with tenants, advise on contracts or promise full occupancy. Marketing brings landlords and tenants to your door. Your lettings team carries out the work and holds the legal duty.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Grow the Lettings Book
If you run lettings in the UK and want more landlords hiring you, without living on portal leads, let us talk.