Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Lettings and Leasing
Google Ads for Lettings and Leasing
When a landlord types let my property or switch letting agent, they are close to a decision. Google Ads puts your agency at the top at that moment, with a page that explains fees and asks for a valuation. Tenant searches stay out.
For lettings and leasing agencies who want landlord calls and rental valuation requests from paid search, with tenant demand in its own campaign and every call tracked.
How lettings paid search works
Context from how your customers search, compare and book.
Landlord searches are the high-value ones. Let my property, landlord fees, switch agent, property management for landlords and rent my flat out all show intent. Each has far fewer clicks than the tenant side, but each click can start a managed home that earns fees for years.
Tenant searches flood any lettings account if you let them. Flats to rent, houses near a station and pet-friendly rooms outnumber landlord terms many times over. Without a sharp split and heavy negatives, a landlord budget turns into clicks from people who only want to view.
Budget logic follows the fee model. If a managed home is worth a recurring fee for years, a high cost per valuation call can still make sense. But only when the call is answered, the valuation is booked and the owner is followed up. Missed calls are the main place budget disappears.
Speed and tone matter. Landlords who have already had a poor agent are alert to evasiveness. Ads should be straight about management, let-only and fees, pages should show how you communicate, and the phone should be answered by someone who can book a valuation visit.
Who these lettings campaigns are for
groups Customer segments
- person Agencies with spare management capacity who want new landlords
- person Lettings desks that lose managed homes to cheaper agents and need to be seen in comparison
- person Student and corporate let specialists with a clear target landlord
- person Agencies launching in a new town who need immediate visibility
psychology What drives their decision
- check_circle Ads that state the service clearly without hiding the fee
- check_circle Landing pages built for landlords, not tenants
- check_circle A fast callback to every landlord who asks
- check_circle Cost per valuation, not cost per click
How we deliver SEM
A clear, repeatable process built around how lettings and leasing customers search and decide.
1
Account and capacity review
We review past campaigns, the areas you manage, your capacity for new homes and how landlord calls are answered today. Then we agree the cost per valuation that makes sense given the recurring fee a managed home brings.
2
Landlord campaign build
Ad groups cover let my property, switch agent, landlord fees, full management and rental valuation, each with its own ad and page. Areas are limited to branches that can take on a home, with schedules matched to office hours.
3
Tenant campaign separation
Tenant demand gets a separate campaign with its own budget, pages and tracking, or is left to portals if you prefer. Shared negatives stop to-rent terms from entering landlord ad groups and the reverse, so each audience is judged on its own numbers.
4
Negatives, ads and pages
We add exclusions for jobs, tenant rights, council housing, template tenancy agreements and other do-it-yourself searches. Ads are written in plain words and each points to a page that answers the exact question asked, such as fees, switching or a valuation visit.
5
Calls, tracking and weekly review
Call tracking shows which ads bring landlords, and forms alert your negotiators at once. Weekly, we read search terms, add negatives and move budget toward the ad groups that produce booked rental valuations, then note any calls that went unanswered.
query_stats
What Lettings and Leasing SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in the UK
- check_circle Campaign build and conversion tracking
- check_circle Exclusion list and weekly review
- check_circle Landlord landing pages
- check_circle Call routing and alerts
- check_circle Monthly report on cost per rental valuation
What you can expect
- verified Landlords searching for an agent see your agency first in your towns
- verified Tenant clicks stop draining the budget meant for landlord searches
- verified Each call is tracked to the ad that brought it
- verified Valuation requests reach a negotiator quickly, whatever the hour
- verified Cost per valuation and per managed home is visible
- verified Budget flows toward the best areas and services
Deliverables you receive
inventory_2 Landlord campaigns for let my property, switch agent, fees, management and rental valuation
inventory_2 Separate tenant campaign or a clear decision to leave tenants to portals
inventory_2 Exclusion lists covering jobs, tenant advice, social housing and template searches
inventory_2 Landing pages written for landlords with fees, process and a valuation form
inventory_2 Call tracking and form alerts routed to your lettings negotiators
inventory_2 Weekly search term review and monthly report on cost per rental valuation
Technical approach
The mechanics behind SEM for lettings and leasing, explained plainly.
Keyword structure by decision stage
Switch-agent and let-my-property terms are grouped apart from early research like landlord guides. The first group gets higher bids and a direct valuation page. The second gets lower bids and a helpful guide with a soft invitation.
Location control
Landlord ads are limited to the towns and districts your branches truly cover, with exclusions for places where you cannot manage homes. Searches from other areas are blocked so budget is not spent on owners you must turn away.
Conversion events and call quality
We count calls above a minimum length, completed valuation forms and booked visits imported from your customer record system. That stops the account from learning from short missed calls and keeps the account learning from real calls.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from lettings Google Ads
Landlord volume is modest, so we test patiently and keep data clean. Early weeks focus on removing waste.
Days 1 to 14
We build conversion tracking, landlord campaigns and the first exclusion list, and test your call routing. Ads go live on a small budget so we can read real search terms before spend rises.
Weeks 3 to 8
Search term reports guide new exact terms and exclusions. Landing pages are refined for the questions landlords ask. You see which areas and services draw valuation requests and which only draw clicks.
Months 3 to 6 and beyond
Budget moves toward the ad groups that produce booked valuations and managed homes. We test new messages on fees and switching. We do not guarantee leads or won homes, since results depend on your fees, area and speed of reply.
Other Lettings and Leasing marketing services
search SEO for Lettings and Leasing arrow_forward ads_click Meta Ads for Lettings and Leasing arrow_forward web Web Design for Lettings and Leasing arrow_forward monitoring Analytics for Lettings and Leasing arrow_forward handshake CRM Integration for Lettings and Leasing arrow_forward psychology AI Optimisation for Lettings and Leasing arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should a lettings Google Ads budget be? expand_more
It depends on how many towns you cover and what a managed home is worth to you over time. Landlord searches are fewer than tenant searches, so we start modestly and increase when results justify it.
Will lettings ads bring tenants instead of landlords? expand_more
They can if campaigns are not separated. We use landlord-only terms, exclusions for to-rent searches and pages written for owners. Search term reports each week show what leaks through.
Can you run ads for our available lettings homes too? expand_more
Yes, as a separate tenant campaign with listing-style pages and a viewing booking route. It has its own budget and reporting, so landlord results are not blended with tenant clicks.
What matters most in lettings call handling? expand_more
Speed and a clear next step. A landlord who rings about fees wants someone who can explain them and book a rental valuation. Missed calls are logged and returned at once, since many landlords call two agents.
Will paid search deliver landlord leads in lettings? expand_more
Not on a promise. We do not guarantee leads or won homes. We promise careful set-up, honest reporting and weekly changes based on what searches actually bring.
Do lettings ads work for leasing of commercial or student property? expand_more
They can, with their own keywords and pages. Student and commercial leasing have different timing and decision makers, so we plan them as separate campaigns when your agency offers them.
What do we see each month? expand_more
Spend, calls, forms and booked valuations by campaign and area, plus the terms we added or excluded. A short note explains what changed and why, so you can see how it affects the lettings book.
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