Ask a Dudley homeowner where they live and you hear Dudley, not Birmingham, and their Google searches say the same.
The West Midlands is a string of towns around one big city, and buyers search by town. HeyLead runs SEO (getting your firm to show in normal Google results) for owner-led property, trade and cleaning firms across Birmingham, Solihull, Wolverhampton, Dudley, Walsall and Coventry. We write a page for each place you serve, look after your Google Business Profile (the listing that shows on the map) and track calls by page. Results take months. Fees are in pounds plus VAT at 20 per cent, and the first step is a free audit.
What we do
SEO is the lasting part. Google Ads, Meta ads and landing pages use the same town list, so no single channel has to carry the whole month.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Estate agents and letting agents in Harborne, Moseley and Solihull who want valuation and landlord calls without fighting Rightmove for house-hunters
Boiler and plumbing firms in Black Country towns whose engineers stay inside one or two boroughs each day
Locksmiths, cleaners and facilities firms that serve the city core and surrounding centres and need each area to show up separately
Owner-led firms that hired a contractor, received a template and now want a team accountable for results
The local picture
Your market
Birmingham is not one search market. The city itself has districts like Edgbaston, Harborne, Moseley, Kings Heath and Sutton Coldfield, while the wider West Midlands adds Solihull, Wolverhampton, Dudley, Walsall and Coventry, each with its own centre and its own local Google results.
The Black Country towns identify strongly with themselves, so people there search by town rather than by the big city next door. Housing spans city flats, Jewellery Quarter conversions, 1930s semis and Black Country stock, and service pages need to describe the jobs each type creates.
Google.co.uk carries the searching, with Rightmove, Zoopla and OnTheMarket holding house-hunters. Property firms belong to an agent redress scheme and heating firms to Gas Safe, and both belong in the proof section of the page.
Your customers
Start with the person searching. One group is an owner hunting for a supplier, typing best seo agency in Birmingham or seo contractor in Birmingham, often after a bad experience.
The other is a household or a business with a job, writing a service and a town, such as emergency locksmith Wolverhampton or end of tenancy clean Selly Oak. Only the second group books your engineers.
We build pages for both, and we weigh every keyword (search phrase) by whether it brings a call from a town you cover. National how-to traffic is left alone.
Reports show booked work and cost per lead (what each new enquiry costs you) in pounds, split by town.
Our approach
The work starts with a coverage table: which towns, which jobs, which engineers or agents. Each row that holds up becomes a page whose title, heading and hidden page labels (called schema, they help Google read the page) use the words local people use.
Pages link up to the Birmingham hub and across to related jobs. Your Google Business Profile gets its main category, extra categories and service areas set to match the table, and any questions and answers on it are answered straight.
Directory listings and reviews are only ones that exist. Portal terms are kept apart from the terms of firms like yours, so effort goes where you can win. Call and form tracking runs by page.
SEO builds over months and we promise no rankings.
About the area
city flats, suburban houses, and Black Country stock
Licences you show on your page
Agent redress schemes; Gas Safe
Common mistakes
Rightmove, Zoopla and OnTheMarket collect people browsing homes. A sales or lettings firm that writes for those searches loses. Write for the vendor or landlord who wants a local team, and let the portals keep the browsers.
A single page cannot serve Solihull, Walsall, Dudley and Coventry, because each town competes in its own local results. Give each place you can staff its own page, with jobs, roads and proof that belong there.
Repeating one page for Dudley, Walsall and Halesowen and changing the name is what Google learns to ignore. A page earns its place with local jobs, local housing stock and evidence that you work there.
How it works
We write down every town and district your team reaches in a working day and the jobs it takes there. Rows you cannot serve are struck out before any writing begins.
Each row that survives becomes a service-and-town page in local wording, with internal links and details only a firm working there would know.
We set your Business Profile categories and service areas, gather the reviews and registrations you hold, and check that your name, phone number and website say the same everywhere.
Each call and form is tagged to its page. We report which towns and jobs produced booked work, so next month's pages follow the evidence.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best seo agency in Birmingham | An owner comparing agencies on how they work and what they report |
| best seo company in Birmingham | Same buyer, different phrasing, checking who does the work |
| seo contractor in Birmingham | Owner weighing one freelancer against a team |
| Birmingham seo agency | Quick comparison from property, trade and cleaning owners |
| local seo Birmingham | Profile and town pages tied to the area you serve |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Answers for owners picking an SEO agency in Birmingham, where fit comes down to method and honest reporting.
A title should not persuade you. Ask each agency how it will handle Solihull versus Wolverhampton versus Coventry, how it tracks calls by page and how long it says results take. HeyLead builds separate town pages, tracks calls by page and does not sell a number-one badge.
People search for an SEO contractor in Birmingham when they want a single supplier, and some do good work. The risk is one person carrying everything, from writing to reporting. HeyLead is the agency: a team shares the load, and your account carries on if someone is away.
The ones where your engineers or agents can reliably be by the end of the day and where you win the most work now. Many firms start with two or three, such as Solihull and Dudley, then widen. We rank the list in the free audit.
Expect months. The first movement usually comes from profile fixes and improvements to pages you already have, before new town pages settle in. We agree what to review each month and do not guarantee rankings.
SEO builds pages that last, Google Ads buys the urgent searches now and Meta ads reach people earlier. All three use the same town pages. Bring the towns you cover and the accreditations you hold to the free audit.
Your website address, access to your Google Business Profile if you have one, and the towns and jobs you want more of. A list of your best customers from the last year helps too. We use it to see where your calls really come from today.
No. Our team works online, so there is no Birmingham office to call in at. Phone and video meetings are how we work with you, and your pages name the towns you serve.