Office cleaning contracts around Colmore Row are tendered over weeks; a Selly Oak student let needs a deep clean before the tenancy ends, so one firm rarely sells both the same way.
Birmingham cleaning firms sell two very different things: office contracts that are tendered over weeks, and end of tenancy cleans that are booked days before a move-out. HeyLead builds the ads, pages and local search for commercial cleaning in the city core and for end of tenancy work across Selly Oak, Edgbaston, Solihull and the Black Country. We keep the two as separate offers and report booked work in pounds with VAT at 20 per cent shown.
What we do
Ads, local search and tracking for office contracts, end of tenancy work and regular home cleaning, kept separate so each has its own budget line.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Commercial cleaning firms serving offices in Colmore Row, Brindleyplace and Snow Hill and bidding for multi-site contracts.
End of tenancy cleaners covering student and rental areas such as Selly Oak, Edgbaston, Moseley and Kings Heath.
Residential cleaners working around Solihull, Sutton Coldfield and the Black Country who want regular household clients.
Cleaning firms handling post-construction work and serviced or short-stay apartments in the city centre and around the Jewellery Quarter.
The local picture
Your market
Birmingham cleaning splits along geography. In the city core, around Colmore Row, Brindleyplace, Snow Hill and Digbeth, buyers are office managers, hotels and building managers who tender contracts and ask about insurance and staffing.
Further out, Selly Oak, Edgbaston, Moseley and Kings Heath are shaped by universities and rentals, so end of tenancy cleaning peaks when leases finish and landlords or agents inspect. Solihull, Sutton Coldfield and the Black Country towns add family homes wanting regular cleans.
City-centre apartments and serviced lets bring turnover work. VAT at 20 per cent affects how quotes read to a business and to a household, so pricing pages should be clear about it.
Property portals matter little here, so search, reviews and your Google Business Profile (the listing that shows on the map) carry the load on Google.co.uk.
Your customers
Commercial buyers search office cleaning Birmingham or commercial cleaning contract, then ask for a quote and a site visit. Tenants and landlords search end of tenancy cleaning plus a suburb, often days before the tenancy ends, and message several firms at once.
Households comparing regular cleaners weigh reviews, what is included and whether they can pay online. We give each of the three its own campaign, page and form. A good enquiry carries a property size, a postcode and a date, or a site address for a contract.
Vague searches such as cleaner near me across a whole county are skipped, and the monthly figures cover booked jobs and contracts by area, in pounds.
Our approach
Google Ads runs separate campaigns for commercial cleaning, end of tenancy and regular home cleaning, with the ad area set by where your teams start their day. Landing pages (pages built for one offer) show property types, what is included and a quote form.
SEO builds pages for areas such as Selly Oak, Solihull and Edgbaston and keeps your Business Profile service area correct. Meta ads show offers to landlords, agents and households near your crews, using photos you own.
Commercial requests can include a site visit option, so quoting starts from a real address. Calls and forms are tracked separately, and quotes show VAT clearly.
About the area
city flats, suburban houses, and Black Country stock
Common mistakes
An office manager wants insurance details, staffing and a schedule. A tenant wants a date and a fixed price. One page for both leaves each unconvinced, and the figures cannot show which type earns more.
A team based in Dudley loses a morning crossing the city for a single flat in Sutton Coldfield. Draw the map around travel time, and let distant enquiries go to firms based nearer.
Directories sell the same enquiry to several cleaners, which turns every job into a price contest. Pages that name the area, the property type and what is included let you win on fit, not on the lowest quote.
How it works
We mark where each team starts, then set Birmingham, Solihull and Black Country areas that match a sensible journey time.
Commercial contracts, end of tenancy and regular homes each get their own ads and pages, so an enquiry arrives already labelled.
Pages describe city flats, student houses, family semis or offices, with your own photos and clear inclusions, plus a quote form and a phone number.
Each month shows booked jobs and contracts by area and by offer, in pounds with VAT noted.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Birmingham commercial cleaning | Contract cleaning for an office, hotel or unit, not a one-off house clean |
| Birmingham end of lease cleaning | Tenant or landlord needing a deep clean before the handover |
| Birmingham office cleaner | Facility manager or office lead comparing local providers |
| Solihull cleaners | Household near Solihull looking for regular or one-off cleaning |
| Selly Oak end of tenancy cleaning | Student or landlord booking a move-out clean close to term dates |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers on coverage, offers, page content and reporting for Birmingham cleaning firms.
As far as your teams can arrive on time. Some firms start with the city core, others with Solihull or a Black Country town. We leave the rest out of the ad settings and widen the map when your capacity grows.
No. The buyers, timing and questions are different, so they need separate ads and pages. Separate reporting also shows which line is paying for itself.
The type of cleaning, the property or site types you cover, what is included, how to request a quote and the areas you serve. We include prices only if you give them to us. Reviews and photos must be genuine and yours.
Google Ads, SEO, Meta ads and landing pages, with tracking for calls and forms. A link to your CRM (the system where you keep customer records) is added if your quoting process needs it. Reports are in pounds, with VAT noted.
Yes, where you clean them. Turnover work has quick deadlines and different pricing, so it gets its own page and reporting. If you do not offer it, we leave it out.
Your service areas, insurance and vetting details, the types of job you want more of, and how many new contracts or cleans you can take on. If you have a Google Business Profile or an ads account, we will ask for access to those. Photos of your own work make the pages stronger.
Only one you really trade from. HeyLead is an online team with no Birmingham office, so we work with you by phone, video or WhatsApp. If you run from a depot or from home, we set a service area instead of showing an address.
Other pages for this city.