Colmore Row wants cleaners before nine, a Black Country factory wants them after the shift ends, and the two buyers never read the same page.
Commercial cleaning contracts in Birmingham are won by firms that look close, insured and ready to start. HeyLead builds your search ads, your map listing (your Google Business Profile) and your website, and follows each quote request to see if it became a signed contract. Reports show costs in pounds, with VAT on its own line. Insurance, vetting, training and accreditations stay with your firm, and so does all pricing.
What we do
Four pieces that reach city offices, NEC venues, Black Country sites and Coventry buyers, each with its own page and numbers.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
A contract cleaner with city-centre office floors who wants more towers and larger blocks on the books.
A firm that cleans hotels and exhibition space near the NEC and wants event organisers to find it.
An owner serving factories and depots in Aston, Dudley and Walsall who wants heavy-floor work to come in steadily.
A Coventry or Solihull cleaner who wants local buyers to see a firm that is close, not a far-off city name.
The local picture
Your market
Birmingham's buyers sit in clusters. Colmore Row and Brindleyplace hold law, accountancy and banking floors where building managers hire cleaners for whole blocks. The Bullring and Grand Central area bring retail and station-facing units that clean at night.
Around the NEC in Solihull borough, hotels and exhibition halls need fast, large cleans between events. Aston and the Black Country estates in Dudley, Walsall and Wolverhampton run factories, depots and trade counters with heavy floors and tight shift times.
Coventry sits further east and shops for its own cleaners. A buyer in one cluster seldom hears of a firm that works in another, so your marketing has to reach each cluster on its own terms.
Your customers
Think of the people typing. An office manager in Brindleyplace searches 'office cleaners Birmingham city centre'. A site manager in Walsall types 'industrial cleaning contractor'. An events team near the NEC wants 'event cleaning' on a set date.
Each has a size and a start date in mind, and good leads state both. We run contract searches apart from one-off requests, and we skip domestic cleaning, job hunters and price-only searches.
Reports list quote requests, site visits and signed contracts, with the GBP cost of each and VAT shown separately.
Our approach
We split the plan by place rather than by service. City centre, Solihull and the NEC, Aston and the Black Country, and Coventry each get their own ads, landing page and call number.
Pages show photos of work you may share, names of the schemes you hold and the hours your crews work. Ad areas follow where crews can start on time.
Event cleaning runs as a one-off campaign, so a busy exhibition week does not hide how the steady contract campaign is doing. We read the list of search words weekly and cut any that bring job seekers or domestic callers.
About the area
Colmore Row and Brindleyplace office towers, exhibition and hospitality space near the NEC, and industrial and warehouse units in Aston and the Black Country
Licences you show on your page
No cleaning licence in England; the client shows employer and public liability insurance, vetting, training and any BICSc, CHAS or SafeContractor accreditation. This stays with the client.
Common mistakes
A building manager comparing firms for a Colmore Row floor will check insurance, vetting and references before anything else. If your site buries them, you never reach the call. We put the documents and schemes you hold high on the page, in plain words.
A factory or depot manager in Aston or the Black Country asks about safety schemes, method statements and floor machines before price. A page full of friendly office photos loses them. Lead with safety proof and equipment, and name CHAS or SafeContractor only if you hold it.
A Coventry buyer wants to know your crew can reach them quickly, not that you are based elsewhere. Ads and pages that name the city and explain your route give a confidence that a regional page cannot.
How it works
You pick the areas where your crews start on time and the contract sizes that pay. We drop everything else from the plan.
Each cluster gets its own landing page, quote form and phone number we can trace. Your map listing shows the same service area.
You tell us which requests became a site visit, a quote or a start date. We match each result to the ad that brought it.
Budget moves toward the clusters that close contracts. SEO takes months and we promise no rank, so paid ads carry the first quarter.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| office cleaners Colmore Row | tower block contract |
| event cleaning NEC Birmingham | one-off venue clean |
| industrial cleaning contractor Walsall | factory or depot contract |
| commercial cleaning Coventry | separate city buyer |
| Jewellery Quarter workshop cleaning | small trade or creative unit |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
Plain answers on licences, events and splitting towns.
No agency can honestly claim that for every cleaner. Ask each to show how it tracks a quote request to a signed contract and how it keeps Coventry, Solihull and city buyers apart. HeyLead is built around those answers.
There is no cleaning licence in England. Buyers ask instead for employer and public liability insurance, vetting, training and any scheme such as BICSc, CHAS or SafeContractor. These stay with your firm.
Yes. Both buyers search with their own town name and want to know you can reach them. Separate pages and numbers let you see which place gives the best return.
Yes, as a one-off campaign tied to event dates and venue searches. It is tracked on its own so it never distorts your steady contract numbers.
Paid search gives early signals within weeks. Contracts take longer to close, so judge the first quarter on quote requests and site visits. SEO needs several months and no one can promise a position.
No. Our team is remote and talks with clients by phone or video. We target the places your crews can cover, and you get a monthly report by email.