A van based in Wolverhampton and a customer in Solihull share a county and can still be an hour apart at rush hour.
The West Midlands is seven councils: Birmingham, Solihull, Coventry and the Black Country boroughs of Dudley, Sandwell, Walsall and Wolverhampton. Customers search by their own town, so HeyLead treats each one as a separate market. You choose the towns your team can reach and we build around those. We start with letting and estate agents, landlords and cleaners, with boiler and plumbing firms close behind. Every result is counted as booked work in pounds, and the first step is a free audit.
What we do
SEO, Google Ads, Meta ads and web design each have a Birmingham page that explains how that service works across the West Midlands. Together they bring lettings, sales, cleaning and boiler work from the towns you serve.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Estate and letting agents with a clear area in mind, from Solihull family homes to flats in the city centre.
Landlords and property managers with student streets and city flats in Birmingham, or terraces in Dudley and Walsall.
Commercial and end of tenancy cleaners whose crews work from one part of the conurbation.
Gas Safe heating and plumbing firms that cover chosen boroughs and not the whole region.
Industries
Birmingham city, Solihull and the Black Country search in different ways, so each industry page treats them separately. Property comes first, then cleaning, then boiler and plumbing work in the same towns.
Birmingham city, Solihull and the Black Country each need their own pitch, not one shared message.
Open in Birmingham arrow_forward
Boilers, plumbing and emergency trades across a region with several centres.
Open in Birmingham arrow_forward
Commercial cleaning in the city core, and end of tenancy work in the suburbs.
Open in Birmingham arrow_forward
Focus industry
People in Dudley, Solihull and Coventry search for their own town, not for Birmingham. HeyLead plans your marketing around the towns your team can reach, then counts the jobs that get booked.
HeyLead is a marketing agency for owner-led firms across the West Midlands. We run Google Ads, SEO, Meta ads and websites for letting and estate agents, landlords, cleaners and Gas Safe heating and plumbing firms. Each month we report booked work in pounds, with VAT at 20 per cent shown.
Google Maps
Live Google Map. Tap a place to zoom in.
The local picture
Your market
The West Midlands is a county made of seven councils, and each one feels like its own place. Birmingham is the biggest, with flats in the city centre, student streets around Selly Oak and large family houses up at Sutton Coldfield.
Solihull is a separate borough to the south-east, with detached homes around Knowle and Dorridge and the NEC close by. To the west and north sit the Black Country boroughs of Dudley, Sandwell, Walsall and Wolverhampton, each with its own town centre, terraces and semis.
Coventry is a city in its own right, further east. Rightmove, Zoopla and OnTheMarket hold most of the property browsing. Heating firms answer to the Gas Safe Register. Letting and estate agents must belong to a redress scheme (the body that handles complaints about them).
Fees are in pounds, and VAT at 20 per cent is normal on agency fees.
Your customers
People here search for the town they live in, not the region. Typical searches are letting agent Solihull, plumber Dudley, end of tenancy cleaning Selly Oak and boiler repair Walsall.
Local words matter in the Black Country, and bland Midlands wording loses those clicks to firms that sound local. We keep lettings apart from sales, and emergency boiler calls apart from planned servicing, so each search gets an answer that fits.
The calls worth paying for come from a landlord with an empty flat, a homeowner with a dead boiler, or a facilities manager with a contract to tender. We leave out country-wide terms and people who are only browsing the portals.
Your monthly report is split by town, in pounds.
Our approach
Step one is agreeing your service area, town by town. It might be Solihull and south Birmingham, the Black Country, or a single patch around Wolverhampton. Then we build one page and one campaign for each job.
Google Ads catches people searching right now. SEO and your Google Business Profile (the listing that shows on the map) build your local results over months. Meta ads remind nearby owners and past customers that you exist.
Phone calls and forms are tracked separately, and boiler enquiries are tagged as emergency or planned. Each month the report shows enquiries and booked work by town, so a strong Solihull month is not averaged away by a slow one elsewhere.
SEO, Google Ads, Meta ads and web design each have their own Birmingham page.
Building stock
city flats, suburban houses, and Black Country stock
Portals buyers still use
Rightmove, Zoopla, OnTheMarket
Proof on the page
Agent redress schemes; Gas Safe
Common mistakes
Setting an ad to cover Birmingham and the West Midlands looks efficient on screen. A Wolverhampton crew cannot answer a Solihull click at rush hour, so money leaks into jobs nobody can staff. The report still looks busy, which makes the leak hard to spot.
The portals will keep the house-hunters, and you cannot outbid them for those. Independent firms grow on local pages, reviews and offers that mention Selly Oak flats or Halesowen semis, which a portal profile cannot carry. Searches for a local firm are the ones you can win.
A landlord, a seller, an emergency plumbing call and an office cleaning tender want different answers. Put them on one page and your figures become hard to read, which hurts every decision after that. Separate pages cost little and show what is working.
How it works
We agree which towns you can serve at a sensible pace. That might be Birmingham postcodes, Solihull, one or two Black Country towns, or Coventry. Everything else is left out of the ad settings on purpose.
Lettings, sales, cleaning and trades each get their own page and their own proof. A Solihull family sale and a city-centre rental never share wording or a form. That keeps each enquiry easy to sort.
Google Ads for people ready to book. SEO and your Google Business Profile for local results. Meta ads for reminders. Your phone number and your short form both run through tracking.
Each month shows enquiries and booked work by town and by offer, in pounds. A strong area gets more budget. A weak one gets questions before it gets another penny.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Birmingham property management | An owner or landlord looking for a local managing firm, not a national portal |
| Birmingham letting agent | A landlord comparing local agents, not a tenant browsing lets |
| Birmingham commercial property management | A building owner or investor needing a firm for a whole commercial site |
| Birmingham commercial cleaning | Contract cleaning for an office or unit, not a one-off house clean |
| Solihull plumber | A high-intent trade search, usually typed on a phone |
Niches
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Birmingham.
No. HeyLead is an online team, so there is nowhere in Birmingham or the West Midlands to visit. We work with you by phone, video or WhatsApp and run campaigns for the towns you serve. Whatever appears on your pages matches the areas you cover.
Not as separate pages. This page and the service pages cover them when you serve those places, with wording written for each one. Coventry is a city with its own search habits, so we add it on purpose and keep its results apart.
Yes, where you work in the Black Country. Local place names and phrases matter there. Generic Midlands wording tends to lose Dudley and Walsall searches to firms that sound like they live there.
Yes, and that is often the sensible route. Choose the place where your team already turns up quickly and get the numbers right. Then add the next town.
Yes. Each of the four has a page that explains how it works across Birmingham and the West Midlands. Pick the page that matches your biggest gap.
Agency fees normally carry VAT at 20 per cent, and we show it on its own line. You see the full cost before any spend starts. Reports then count booked work in pounds against that cost.
Access to your Google Business Profile, your ads account if you have one, and your website. We also need the towns you serve, your Gas Safe or agent details where they apply, and how many jobs you can take each week. The free audit covers all of this in one conversation.