Leicester owners rarely need the whole county; they need the four or five places their crews reach by teatime.
Leicester is a city with a ring of distinct towns around it, and each behaves differently for a service business. A lettings agent in Oadby and a heating firm in Hinckley need different campaigns. HeyLead plans the map with you first, then builds SEO, Google Ads, Meta ads and web pages to match it. Work is reported in pounds, with VAT at 20 per cent shown separately.
What we do
SEO, Google Ads, Meta ads and web design each have a Leicester page. A lettings desk in Oadby and a Hinckley heating crew need a different mix of the four.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Lettings agents and property managers who tour Oadby and Wigston streets weekly and want landlord enquiries from search, not only portal leads.
Heating, plumbing and electrical firms whose vans end the day in Loughborough or the city and cannot chase a click in Hinckley.
Contract and commercial cleaners already staffing offices, warehouses and student blocks who want steady tender enquiries, not directory shoppers.
Owner-led firms in Market Harborough or Hinckley who are tired of adverts that assume Leicester city is the only market.
Industries
Leicester's rental stock and student demand make property the heaviest category here. Trades and cleaners share the same town map.
Agents and property managers serving Oadby, Wigston and Loughborough, plus commercial owners along the M1 and A46 corridors.
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Heating, plumbing and pest control tied to the towns your vans reach, with emergency callouts kept apart from planned work.
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Residential, tenancy-end and commercial crews that can cover Loughborough through to Wigston on a working day.
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Focus industry
Loughborough's university term, Oadby's family streets and Market Harborough's London commuters are three different Leicester customers, and they rarely react to the same advert. HeyLead runs the marketing for firms that serve them.
HeyLead is a performance marketing agency for owner-led Leicester firms: estate and lettings agents, property managers, heating and plumbing trades, pest control and commercial cleaners. We run search, ads and websites around the towns you reach, and report in pounds.
Google Maps
Live Google Map. Tap a place to zoom in.
The local picture
Your market
Leicester and its ring make an awkward map. Loughborough to the north is a university town in Charnwood with its own habits. Oadby and Wigston sit just south, mostly suburban houses and family streets.
Hinckley lies west near the A5 and M69, and Market Harborough lies south-east on the railway to London. Inside the city, Victorian terraces around Highfields and Clarendon Park and student stock from two universities shape rentals and repairs.
Rightmove, Zoopla and OnTheMarket lead the searches for homes to buy or rent, so a local agent does better answering what they do not: who will manage my let, who will value my house.
Trades hold Gas Safe and Part P, and agents belong to redress schemes, so proof matters to customers here.
Your customers
Demand here arrives as job plus place. Landlords ask for a lettings agent in Oadby, homeowners for a boiler service in Wigston, facility managers for commercial cleaning in Leicester, and parents for someone who will clear a Loughborough house at the end of term.
A good click comes from a person who can name the town and the service. We split Hinckley from Market Harborough because they arrive by different roads and expect different response times. We do not chase county-wide traffic or how-to searches that never book a visit.
Reports show enquiries and booked work by town, in pounds.
Our approach
We plan the map before spending anything. First comes a conversation about where your desk or van can reach, then a page structure with one page for each town and service.
SEO (being found in ordinary Google results) and your Google Business Profile (the listing on the map) work on the slow side, Google Ads takes urgent searches, and Meta ads remind people who have already visited.
Websites are rebuilt only where clicks leak. Calls are tracked by source, so each month you receive a plain summary of what booked and where.
Building stock
Victorian terraces, student stock, and Leicestershire suburban houses
Portals buyers still use
Rightmove, Zoopla, OnTheMarket
Proof on the page
UK estate agent redress schemes; Gas Safe for gas work and an electrical scheme such as NICEIC or NAPIT for electricians
Common mistakes
The default map in Google Ads circles the city and swallows Loughborough, Hinckley and Market Harborough together. Clicks arrive from places your team reaches slowly. Splitting by town keeps budgets close to the crews and saves calls you would only have to turn down.
Portals are where shoppers look at homes, and agents pay to appear there. An independent firm wins landlord and seller enquiries when a page names the Victorian terraces of Highfields or a semi in Oadby and answers the question directly.
A Loughborough term-time landlord and an Oadby family owner ask different questions and expect different timelines. Sending both to one generic form leaves the desk guessing which call comes first and muddles what the reports say worked.
How it works
A short call marks where crews, agents and cleaners reach on an ordinary day. Loughborough, Oadby, Wigston, Hinckley and Market Harborough are graded so nothing gets promised that you cannot deliver.
Property, home services and cleaning each get a page and a form. Emergency callouts, planned work and tenancy-end cleans are kept apart, so you know which call you are about to answer.
Google Ads collects urgent searches, SEO builds town pages that grow over time, Meta ads remind visitors, and rebuilt landing pages take the click. Each channel is given one job and one budget line.
Monthly figures show enquiries, booked work and the cost of each booked job for every town, in pounds. Weak areas are reduced and strong ones are extended, so spend follows what pays.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Leicester property management | Landlord looking for a local firm to run tenancies |
| letting agent Oadby | Landlord choosing an agent by town before touching a portal |
| Leicester commercial cleaning | Facility manager after a contract, not a one-off house clean |
| Loughborough plumber | Urgent trade search, usually on a phone |
| boiler repair Wigston | Homeowner in a cold house wanting an engineer today |
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Same kind of programme, written for that market.
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Leicester.
No. HeyLead works online with owner-led firms across Leicester and the towns around it. We keep in touch by phone, video or WhatsApp, and we run your campaigns for the towns you serve.
Usually not. They sit on different sides of the city, attract different customers and need different response times. One shared campaign hides which town pays and sends clicks to places you may not reach until next week.
Rightmove, Zoopla and OnTheMarket capture people browsing homes, and agents typically list there. We treat them as part of the landscape, not a rival to beat. Our job is the search for a local agent or manager by name and place.
Yes. Many firms start with Loughborough or Oadby and add Wigston, Hinckley or Market Harborough once the first town is turning a profit. A narrow start makes the numbers clearer and the spend safer.
We review your service area and current site, agree which towns and offers to start with, and set up tracking on calls and forms. The first pages and ads then go live, and you get a plain note on what booked.
Access to your website, your Google Business Profile and any Google Ads account you already have. We also need the towns you can serve, the registrations or redress scheme details you want shown, and how many jobs or instructions you can take on.