Google Ads · City · Birmingham and the West Midlands

Google Ads Agency for Birmingham Businesses

HeyLead is a Google Ads agency for Birmingham businesses that want enquiries, not just impressions. We build and manage PPC campaigns aimed at Birmingham and the wider West Midlands, from the city centre and Jewellery Quarter out to Solihull, Sutton Coldfield and the Black Country. Your budget goes on people who can realistically reach you. Every campaign comes with call tracking, a landing page written for the search, and a plain monthly report in pounds. We also manage Microsoft Advertising, still widely known as Bing Ads. It is worth testing alongside Google if your buyers work on office PCs or are mostly older customers.

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What a Birmingham Google Ads agency should set up for you

A sound account starts with separate search campaigns for each service. A plumber's boiler repair ads should never share a budget with bathroom fitting. We target by postcode district rather than a rough radius: B postcodes plus whichever WS, WV, DY or CV areas you actually cover, with places you do not serve excluded. Call ads and call extensions run on mobile, because many local searches end in a phone call. Your ads link to your Google Business Profile so your address and reviews show in the ad. We only add Performance Max where it makes sense, such as retailers with a product feed or accounts that already track plenty of enquiries.

Keyword themes that bring in Birmingham enquiries

We group keywords by how ready the searcher is to buy. Searches like '[service] Birmingham', 'emergency [service] near me' or '[service] Solihull' come from people ready to buy. Neighbourhood names such as Edgbaston, Harborne, Moseley or Kings Heath work well for trades and clinics that serve a small local area. Research searches such as 'how much does [service] cost' get lower bids and a different landing page. Birmingham has a large student and jobseeker population, so the negative keyword list matters. Jobs, apprenticeships, courses, university, free and DIY are blocked from day one. We check search term reports every week for new wasted spend.

Bing Ads management in Birmingham: is it worth adding?

Microsoft Advertising shows ads on Bing, Yahoo and across the Microsoft network, including searches made in the Edge browser on work computers. For Birmingham B2B firms, professional services and businesses selling to older customers, it can reach people who rarely show up in your Google data. Campaigns can be copied over from Google Ads, but we rebuild location targeting and negative lists because the two platforms handle them differently. We start with a capped test budget and keep it only if cost per enquiry holds up against Google.

Landing pages, call tracking and budgets in GBP

Each campaign sends people to a page that matches what they searched for and shows reviews or photos of work in Birmingham. A phone number and short form sit at the top of the page. Calls are tracked with 0121 numbers, so callers still see a local number. Forms and WhatsApp clicks are tracked in GA4 (Google Analytics). Budgets are planned around UK seasons, such as the quiet first weeks of January for some trades or the autumn rush for heating engineers.

Process

How we work

Step 1
Week 1: Free account audit
We review your existing Google or Microsoft Ads account. If you have never advertised, we review your market instead. We point out wasted spend and any calls or forms that are not being tracked.
Step 2
Weeks 1 to 2: Birmingham keyword and area plan
We match each service to keywords, choose which postcode districts to target or exclude, and agree a starting budget in pounds.
Step 3
Weeks 2 to 3: Build
We build and test the campaigns, ads, landing page, call tracking numbers and enquiry tracking before anything goes live.
Step 4
Weeks 3 to 5: Launch and close monitoring
For the first fortnight we check search terms and spend on most working days, adding negatives and adjusting bids quickly.
Step 5
Monthly: Optimisation and reporting call
A short call covers enquiries, cost per lead, what we changed and what we plan for next month.

Questions

Questions we get asked

How do I choose a Google Ads agency in Birmingham?

Ask how they track calls and forms, who will run your account day to day, whether you keep ownership of the account, and how they report. A good agency should be able to show you where your budget is being wasted in a free audit, before you sign anything.

Is a Google Ads company the same as a Google marketing agency?

Not always. A Google marketing agency may cover SEO, Google Business Profile and YouTube as well as ads. A Google Ads company or firm focuses on paid search. On this page HeyLead manages the paid side, and we can advise on the rest.

Do you manage Bing Ads for Birmingham businesses?

Yes. We run Microsoft Advertising alongside Google Ads. We usually start with a small test budget and a rebuilt copy of your best Google campaigns, then keep it or drop it based on cost per enquiry.

How much should a Birmingham business spend on Google Ads?

It depends on your sector, the areas you cover and how many enquiries you can handle. We set a starting budget in pounds after the audit.

Can you take over an account another Google Ads firm set up?

Yes. We audit how the account is set up and keep anything that works, along with its history. Then we fix tracking, targeting and negative keywords rather than starting again from scratch.

Do you need to be based in Birmingham to run local Google Ads?

No, but you do need to know the area you are targeting. We plan campaigns by Birmingham postcode district and neighbourhood, and meet clients by video call.

Free audit

Book a free Google Ads audit for your Birmingham business

We will check your account or your market, show where your budget is being wasted and suggest a starting spend in GBP.

Get a Free Audit

Marketing from $500 USD a month

Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.

Starting at

$500 USD per month

Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.

Get a Free Audit

What $500 a month covers

Wasted spend audit
Included
Google and Microsoft accounts get scanned for budget lost on queries that seldom turn into leads.
Keyword research and negatives
Included
Terms showing intent to hire or buy are targeted, while low value searches are excluded.
Campaign structure
Included
Campaigns are organised by service and location so bidding stays controllable.
Bid and budget allocation
Included
Spend shifts between both engines toward wherever your buyers convert at a sensible cost.

Our team

The same people on the audit and on the work

Paid search begins where Martin's audit flags wasted spend. Robert then plans keyword research and negatives, campaign structure, and how bids and budget are allocated.

Leads this work
Martin

Founder, strategy and audits

Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana

Social and app development

Shapes social strategy and builds practical app experiences that turn attention into action.
Leads this work
Robert

Paid media

Plans and manages paid search and social campaigns around qualified leads.
Mike

SEO

Owns technical, local and content SEO so the right buyers find you when demand is highest.
Elmer

Analytics

Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino

Design

Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.