A canal-front seller at Paradise Point talks about pontoons and seawalls, while a Robina seller asks about school catchments and the price down the road.
Gold Coast agencies want listing appointments from sellers of apartments, canal homes, family houses and acreage. HeyLead builds Google Ads, SEO, Meta Ads and suburb pages, keeps buyer enquiries on their own track, and ties each appraisal request to a signed listing. The agent licence, the salespeople and every authority stay with you. Reports are in A$.
What we do
SEO, Google Ads, Meta Ads and web design each have a Gold Coast page. Here they are pointed at sellers of apartments, canal homes, family houses and acreage.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Principals of beachside agencies selling apartments in Main Beach, Broadbeach and Surfers Paradise
Agents working canal estates such as Paradise Point, Hope Island and Mermaid Waters where waterfront detail decides the sale
Hinterland agents selling acreage and family houses around Mudgeeraba, Nerang and Tallai
Salespeople in Robina and Varsity Lakes who need a listing pipeline beyond their existing database
The local picture
Your market
Gold Coast sellers come in four types, and they do not read the same page. Apartment owners along the coast strip want to know how their tower is perceived, what the body corporate is doing with levies and what recent sales in the building look like.
Many of them live interstate. Canal owners care about water frontage, the seawall and the pontoon. Robina and Varsity Lakes families look at schools and the distance to the town centre.
Hinterland sellers at Mudgeeraba and Nerang have acreage, sheds and often tank water or on-site sewerage to explain. A Queensland real estate agent licence is needed to list property for others, and sellers check agent profiles on realestate.com.au and Domain before calling.
Your customers
Seller searches read like real estate agent Burleigh Heads, sell my unit Surfers Paradise and what is my home worth Robina. A good lead is an owner with an address, a property type and a decision window, usually an appraisal booking.
Before choosing, sellers want to know your recent sales nearby, your fees and how you will market the home. Interstate owners often want a phone or video appraisal, so the form offers that.
The portals own houses for sale Gold Coast, and we do not bid against them. Buyer enquiries, including interstate and overseas buyers, are valuable but sit on their own line.
Reports show cost per appraisal, per listing authority and per sale by suburb in A$, so the apartment strip and the hinterland can be compared fairly.
Our approach
Four seller types get four sets of pages. The apartment page explains how you handle body corporate documents and building-specific comparable sales. The canal page covers waterfront features in the words those owners use.
The family-suburb page covers Robina, Varsity Lakes and Burleigh Waters, and the hinterland page covers acreage selling. Each shows your licence and your selling method. Ads run on seller searches by suburb, and Meta Ads follow up with visitors using a price-guide offer.
Tracking assigns each appraisal to its page, so you see which patch pays. To begin we need your licence details, access to your website, Google Business Profile and ads accounts, your recent sales and how many new listings your team can handle each month.
Building stock
High-rise apartments along the coast, canal homes at Paradise Point and Mermaid Waters, family houses in Robina, and hinterland acreage at Mudgeeraba
Listing sites in this market
realestate.com.au, Domain
Licences you show on your page
Queensland real estate agent licence from the Office of Fair Trading, which stays with the client, with salespeople working under the licensed agent.
Common mistakes
An apartment owner wants to know about building sales, levies and how buyers see the block. A house seller wants land value and street comparisons. One generic appraisal page answers neither, and the seller rings the agent whose page spoke their language.
Plenty of owners sit in Sydney, Melbourne or overseas. They want a remote appraisal, a clear photography plan and an agent who answers email. A form that only offers an on-site visit loses them before you have met.
Bidding on houses for sale Gold Coast funds listings the portals already own. The budget earns more on suburb and seller questions, where your page can stand next to the portal profile.
How it works
We agree which of apartments, canal homes, family houses and acreage you want more of, and start with the two that matter most. Others follow once those are booking.
Each seller type gets its own page, vocabulary and form, all carrying your licence and selling method. A canal owner and a tower owner never read the same page.
Phone and video options go on the form. Interstate and overseas owners can then book without travelling.
Reports track appraisals, authorities signed and sales by suburb, with the cost at each stage in A$.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| real estate agent Burleigh Heads | Seller comparing local agents |
| sell my unit Surfers Paradise | Apartment seller, often interstate |
| what is my home worth Robina | Early seller wanting a number |
| canal home appraisal Paradise Point | Waterfront owner wanting a specialist |
| acreage agent Mudgeeraba | Hinterland seller |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
FAQs
What Gold Coast sales principals want answered first.
One that can show listings signed rather than leads counted, and that treats a tower seller and an acreage seller as different people. Ask to see a report split by suburb. HeyLead builds separate journeys and reports in A$.
Yes. They compare agents online, want a remote appraisal and judge you by reply time. Offer a phone or video option on the form and make sure someone answers the same day.
Yes. A buyer enquiry is cheaper, converts differently and feeds a different team. Reporting the two together makes the average cost look better than the business is.
Fair Trading in Queensland licenses agents under the Property Occupations Act, and salespeople work under a licensed agent. Sellers across the border at Tweed Heads are under New South Wales rules. HeyLead is not the licence holder, so check your own requirements with the regulator.
Paid search can start producing appraisal bookings in a few weeks once tracking is live. Suburb pages take months to build up and nothing is guaranteed. Most agencies begin with ads while the pages are still maturing.
No. HeyLead is an online team, so you will not find a Gold Coast office to drop into. We meet by phone or video and run the work around the suburbs you farm.
Other pages for this city.