A Melbourne owner of a Broadbeach apartment and a Robina family-home landlord both need a manager, but only one of them will ever see a repair in person.
Gold Coast property managers want owners on signed agreements, not more rental applications. HeyLead runs Google Ads, Meta Ads, SEO and landing pages that bring apartment and house landlords to your phone, and reports each lead through to a signed management agreement. Your licence, trust account and leasing team stay in your hands, since HeyLead only does the marketing. Figures are in A$ with GST separated.
What we do
SEO, Google Ads, Meta Ads and web design each have a Gold Coast page. Here they are aimed at owners choosing a long-term manager for a tower unit or a house.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Managers of apartment towers along the coast strip who need owner leads that do not depend on a building's body corporate manager
Rent rolls (the portfolio of properties you manage) serving investors in Robina, Varsity Lakes and Burleigh Waters whose owners live interstate
Agencies in the northern corridor around Coomera, Pimpama and Helensvale picking up new-build investors
Boutique firms that split long-term management from a separate holiday desk and want the two offers kept distinct
The local picture
Your market
The Gold Coast is long and thin, and a landlord's needs change with where the property sits. Towers at Surfers Paradise, Broadbeach and Main Beach are managed alongside body corporate rules, and many of their owners live in Sydney, Melbourne or overseas.
Houses at Robina, Varsity Lakes and Burleigh suit families and longer leases. The northern corridor around Coomera and Pimpama is newer stock with first-time investors. Students, hospital staff and hospitality workers give steady demand for long-term rentals.
Even so, every owner has heard that holiday letting pays more, and will ask. Queensland requires a licence from the Office of Fair Trading to manage property for others, and the licence number belongs on the page.
A property across the border at Tweed Heads falls under New South Wales rules, so name it only if you serve it.
Your customers
Owners search with phrases like property management Robina, Broadbeach apartment property manager, property management fees Gold Coast and should I use a holiday manager or go long term.
The lead worth having is an owner with an address, a property type and a decision date, who has chosen long-term letting or wants a straight comparison.
Before they sign, owners want to know your fees, how quickly rent reaches their account and who they call when something breaks. People hunting for a rental on realestate.com.au and Domain are a separate audience, so they get a separate form.
Holiday guests are kept out of the account entirely. We report cost per owner call, cost per rent appraisal and cost per signed agreement in A$, split between tower stock and houses, so you know which side pays back.
Our approach
Tower owners and house owners get separate journeys. The tower page covers how you work with building managers, body corporate levies, insurance and repair approvals. The house page covers pool safety certificates, inspection routines and lease renewals.
Both show your licence at the top. Ads run on manager and switching searches by suburb, with holiday-letting and guest terms blocked. A comparison page, long-term versus holiday letting, answers the question owners raise most without inflating income.
Calls are tracked by page to a suburb, and Meta Ads follow up with visitors using an appraisal offer.
To get started we need your licence details, access to your website, Google Business Profile and ads accounts, and how many new properties you can take on each month.
Building stock
High-rise apartments along the coastal strip, family houses in Robina and Varsity Lakes, and newer stock in Coomera and Pimpama
Listing sites in this market
realestate.com.au, Domain
Licences you show on your page
Queensland real estate agent or letting agent licence from the Office of Fair Trading, which stays with the client and is shown on the site and in ads.
Common mistakes
Tower owners often mix up the building's body corporate manager and their own property manager. If your page does not explain the split in one paragraph, calls open with confusion and the lead cools. Say who does what before anyone asks.
On the Gold Coast, nearly every landlord has been told a holiday manager would earn more. Dodging the question costs trust. A short comparison page that explains building rules, vacancy and wear in plain terms lets the owner decide.
Many coastal investors sit in Sydney or Melbourne and judge you only by your page and your reply speed. Show a sample statement, name who answers the phone, and offer an appraisal that does not need a site visit.
How it works
We split your growth goals by stock type and suburb. Each campaign then speaks to one kind of owner, whether a Broadbeach apartment investor or a Robina house landlord.
A comparison page goes up at the start. Calls then stop stalling on whether long-term letting is worth it, and owners arrive already informed.
Your licence number, how you take over from an existing manager and what owners receive each month appear on every landing page.
Monthly figures list owner calls, appraisals and signed agreements by suburb, with costs in A$. You see which suburbs and property types earn their budget.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| property management Robina | Long-term landlord with a family house |
| property manager Broadbeach apartment | Tower owner, often interstate |
| property management fees Gold Coast | Landlord comparing fees, so explain how yours work |
| long term vs airbnb Gold Coast | Owner who has not yet decided how to let the property |
| change property manager Burleigh | Dissatisfied landlord |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
FAQs
Questions Gold Coast rent roll principals raise first.
The one that reports signed agreements and can explain how it keeps holiday-let and renter traffic out of your owner numbers. Ask for a sample report. HeyLead builds owner-only pages, separates tower and house stock, and reports in A$.
Give them a fair comparison instead of a hard sell: building rules, vacancy, wear and the extra work involved. Some will go ahead with holiday letting, and that is a different service. The ones who choose long term arrive informed and are easier to keep.
Only if you manage there. Tweed Heads is in New South Wales, where different licensing and tenancy rules apply, and a Queensland licence does not cover it. If you do serve it, it gets its own page and campaign.
The Office of Fair Trading Queensland licenses real estate agents and letting agents, and managing a property for others for reward generally needs one. Show the licence number on each page. HeyLead is the marketing team rather than the licence holder, so confirm the details for your agency with Fair Trading.
Paid search on manager terms can start producing calls in the first few weeks, once tracking is live. SEO pages for Robina, Broadbeach and the northern corridor take months and no position is guaranteed. Running both stops the early months going quiet.
No. The HeyLead team works online, so there is no Gold Coast office to call in at. Meetings happen by phone or video, and campaigns cover the suburbs you choose.
Other pages for this city.