An owner in a Broadbeach tower is often choosing between the building's on-site letting desk and an independent manager, and the page has to make that comparison fair.
Gold Coast holiday-let managers need more property owners, not more guests. HeyLead builds Google Ads, SEO, Meta Ads and owner landing pages for apartment, canal and beachside home owners, and reports in A$ through to signed management agreements. The letting licence, guest channels, housekeeping and owner statements remain yours. Guests are never the audience, and we promise no income figures.
What we do
SEO, Google Ads, Meta Ads and web design each have a Gold Coast page. Here they are aimed at owners deciding who should run their tower unit or beachside home.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Independent managers competing with a building's on-site letting desk for owners in Surfers Paradise and Broadbeach towers
Canal and beachside home specialists managing holiday houses at Mermaid Waters, Burleigh Heads and Palm Beach
Agencies running a holiday division that sits apart from their long-term property management
Operators adding mid-term furnished stays for workers and relocating families when holiday letting is blocked
The local picture
Your market
The Gold Coast is a holiday market, so owners have plenty of options and plenty of opinions. High-rise towers along Surfers Paradise, Broadbeach and Main Beach often have a management rights holder running an on-site letting desk.
An independent manager has to explain why an owner should look elsewhere, or whether the building's rules allow it at all. Christmas, Easter and school holidays fill calendars, and events such as the Gold Coast Marathon and Schoolies move demand around.
The rules sit in layers: each building's by-laws, the City of Gold Coast planning scheme for the zone, and the council rates category. They change, so owners should be sent to the official council and body corporate sources.
Letting property for others in Queensland needs a licence from the Office of Fair Trading. Across the border, Tweed Heads works under New South Wales rules.
Your customers
Owner searches look like holiday letting management Burleigh, Airbnb manager Broadbeach, how much do holiday managers charge and can I rent my apartment short term. A good lead is an owner with a building name or address and a practical question about income or rules.
Owners who already have a manager and are unhappy make strong leads, as do new buyers in a tower. We keep guests out. Accommodation searches are blocked, and so are long-term rental terms that belong on a property management page.
Reports give cost per owner call, cost per proposal and cost per signed agreement in A$, split by tower, canal home and beachside house. No income figures are quoted unless you hold data you can stand behind.
Our approach
Owners get three journeys. The tower page compares your service with the building's letting desk fairly, covers by-laws and explains how you handle keys, linen and inspections. The home page speaks to canal and beachside owners who also care about pool and outdoor upkeep.
The mid-term page sells furnished stays for workers and families where short stays are not permitted. Every page carries your licence and points to official sources for the rules.
Ads target owner searches by suburb, and the report ties each signed agreement to the page it came from. To begin we need your licence details, your fee structure and access to your website and ads accounts.
Building stock
High-rise resort-style towers along the coast strip, canal homes at Mermaid Waters and beachside houses at Burleigh Heads and Coolangatta
Listing sites in this market
Airbnb, Booking.com, Stayz
Licences you show on your page
Queensland licence from the Office of Fair Trading to let property for others for reward, which stays with the client and is shown on the site.
Common mistakes
In many towers the on-site manager has the keys, the records and the relationship. A page that only says we are cheaper will not move anyone. Show what an independent manager adds and what the owner should check in the by-laws first.
Some owners think anyone can let anything, while others think nothing is allowed. A neutral page that names the layers (by-laws, planning scheme, rates category) and points to the official sources keeps your calls honest.
Owner interest rises around Christmas and the summer peak, then drops in winter. Reading a quiet June as failure leads to pulled budgets. We compare like months and track signed agreements over longer windows.
How it works
We split the campaign by building type and suburb. A Broadbeach tower owner and a Mermaid Waters canal owner then see different pages.
A page sets your service beside the on-site desk and the long-term alternative. It makes no income promises and links to the official rules.
Where holiday letting is blocked or weak, a mid-term furnished offer gets its own page and form. Owners who cannot do short stays still have a reason to call.
Reports show owner calls, proposals and signed agreements by property type. Each month is compared with the same season, not with the month before.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| holiday letting management Burleigh | Owner choosing a manager |
| Airbnb manager Broadbeach | Tower owner comparing options |
| can I rent my apartment short term Gold Coast | Owner checking the rules first |
| holiday letting fees Gold Coast | Owner researching fees |
| furnished mid term rental management Robina | Owner needing an alternative |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
FAQs
What Gold Coast holiday-let managers ask first.
One that brings property owners rather than guests and reports signed agreements. Ask how it keeps traveller searches out of your budget. HeyLead builds owner-only journeys and reports in A$ by property type.
No. Each building has by-laws, the planning scheme treats the use differently by zone, and council rates categories can apply. Send owners to the official council and body corporate sources rather than giving a yes or no on the page.
In Queensland, letting property for others for reward generally needs a licence from the Office of Fair Trading, which stays with your business. Owners managing their own place do not need one. HeyLead is the marketing team and holds no licence, so check your position with Fair Trading.
Coolangatta is in Queensland and Tweed Heads is in New South Wales, where the short-term letting framework is different and includes its own register. Name Tweed Heads only if you operate there, and give it a separate page.
Paid search on owner terms can bring calls within weeks once tracking is live. SEO pages for buildings and suburbs build over months, with no ranking promised. Owners compare managers carefully, so a fast reply counts.
No. We are an online team, so there is no Gold Coast office to walk into. Campaigns run remotely around the towers and suburbs you manage, and we talk by phone, video or WhatsApp.
Other pages for this city.