Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Web Design Services
Website Redesign & CRO
Turn Your Current Site Into a Growth Engine.
Turn underperforming sites into high-converting growth engines. We audit, redesign, and optimise existing websites with conversion rate optimisation, technical fixes, and modern design that makes a real difference for Dubai and UAE businesses.
Get a Free Website Redesign Audit arrow_forward↑ 210%
Avg Conversion Lift
↓ 45%
Avg Bounce Rate Drop
3.1×
Avg Lead Increase
120+
Redesigns Delivered
Why Most Redesigns Fail to Deliver
Common Redesign Mistakes
- Pretty designs with no strategy or conversion focus
- Ignoring existing traffic sources and visitor behaviour data
- Breaking SEO and losing organic rankings
- No plan for testing and improvement after launch
- Performance and mobile experience left as an afterthought
Our Approach
A redesign is only worthwhile if it brings more leads and revenue. We start with data, fix the basics (speed, SEO, user experience), redesign for conversion, and build in ongoing optimisation from the start. In the UAE that also means mobile-first pages, WhatsApp and call buttons, and Arabic where your buyers need it.
What Goes Into a High-Impact Redesign
Audit & Strategy
- Full Site Audit: Current performance, conversion funnels, SEO health, content gaps, and technical debt, mapped against your business goals.
- Competitor & User Research: What is working for others in your market, and what your actual visitors struggle with today, from phone-first browsing to language preference.
- Conversion Architecture: New information architecture, messaging hierarchy, and prioritised page templates focused on revenue.
Execution & Optimization
- Modern Design System: A fresh visual look that matches your brand while building trust and prompting action.
- Technical Overhaul: Performance, accessibility, schema, redirects, and clean code so the new site ranks and loads fast.
- Testing & Analytics Foundation: Structured experiments, GA4 with full attribution, and a roadmap for steady improvement after launch.
Our Website Redesign & CRO Process
01
Audit & Opportunity Map
A close look at current site data, user recordings, heatmaps, SEO, speed, and where conversions are leaking.
02
Strategy & Information Architecture
New site structure, content priorities, messaging, and wireframes built around your highest-value paths.
03
Design & Prototyping
High-fidelity designs and clickable prototypes checked against conversion principles and your brand.
04
Development & Migration
Build, content migration, 301 redirects, schema, tracking, and performance work.
05
Launch & Validation
Soft launch, cross-device testing, and close monitoring and fixes straight after launch.
06
CRO & Iteration Roadmap
A prioritised testing plan, analytics review, and ongoing optimisation programme.
FAQ
Common questions
What to know before you get started.
How do you decide whether to redesign or just optimise what exists?
We audit first. If the current structure, design system, or tech stack is fundamentally wrong for your goals, a redesign makes sense. Often we can get big gains with a hybrid approach, redesigning the key templates and doing heavy CRO on the rest, without a full rebuild.
Will a redesign hurt my SEO and organic traffic?
Not if it is done correctly. We map every important URL, set up proper 301 redirects, keep or improve content and internal linking, maintain or improve schema, and watch rankings and traffic closely before, during, and after launch. Most clients see stable or better organic performance.
How long until we see results after a redesign?
Technical and user experience fixes (speed, mobile, clearer flows) often lift conversions within days or weeks. SEO recovery and ranking gains usually take longer, as search engines re-crawl and re-assess the site. We launch with a prioritised testing roadmap so you keep improving from day one.
Do you keep our existing content or rewrite everything?
We audit what you have. Strong content is kept and improved. Thin, outdated, or off-message content gets rewritten or merged. If you need Arabic and English versions, we plan both together. We focus on quality over quantity and make sure every page has a clear purpose and conversion goal.
What platforms do you work with for redesigns?
We work with whatever makes sense for your business: WordPress, Webflow, custom builds, or moves between platforms. The decision depends on your content needs, team skills, performance requirements, and budget in AED.
How involved does our team need to be?
We handle strategy, design, and development. You'll be involved in discovery, content decisions, design reviews, and final approvals. We also provide training and documentation so your team can manage the site well after launch.
Can you work with our current brand or do we need a rebrand too?
We can work within your existing brand or evolve it. Many redesigns include a light visual refresh while keeping the brand people already recognise. If you want a full rebrand, we can coordinate it as part of the project or as a separate engagement.
What about accessibility and compliance?
We build to high accessibility standards by default. This improves the experience for everyone, helps SEO, and reduces risk. We can also cover specific compliance needs for your industry, and add the privacy and consent wording your company requires.
How do you measure whether the redesign was successful?
We agree success metrics together up front (conversion rate, lead volume, WhatsApp enquiries, calls, revenue, bounce rate, Core Web Vitals, organic traffic, and more). We track everything before and after and report clearly on the impact.
Do you offer ongoing support after the redesign launches?
Yes. We offer retainers for CRO, testing, updates, performance monitoring, and security. Or we can provide a clear handover and ad-hoc support as needed. Many clients carry on with ongoing optimisation.
Can you fix our current site's biggest problems without a full redesign?
Often yes. If the foundations are sound, we can make targeted improvements, such as new templates, speed work, CRO sprints, and content updates, that deliver strong results faster and at lower cost. The audit shows which path makes the most sense.
What if we have a large site with hundreds or thousands of pages?
We prioritise firmly. We start with high-traffic and high-conversion pages and templates, then create systems and guidelines so the rest of the site can be updated efficiently over time. This suits property, hospitality, and e-commerce sites with big catalogues. We don't try to redesign everything at once.
How do redesigns work with ongoing paid campaigns?
We coordinate closely. We often build and test new landing pages while the old site is still live, then move traffic over in a controlled way. We also avoid launching in the middle of Ramadan or sale peaks unless the plan calls for it. Message match between ads and pages is a core part of the project.
Do you work with agencies or in-house teams?
Yes. We often partner with other agencies and work alongside in-house marketing, design, and development teams. We're comfortable in shared projects and can take on specific parts or the whole thing.
How do we get started with a redesign?
Start with a free audit. We'll look at your current site, traffic, and conversion data, identify the biggest opportunities, and give you a clear recommendation on whether a full redesign, targeted improvements, or a hybrid approach fits your goals and AED budget best.
Ready to turn your current website into a growth machine?
Get a free redesign & CRO audit. We'll show you the biggest opportunities and what a high-performing new version could do for your business in the UAE.
Get My Free Redesign Audit arrow_forwardOur team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓