Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Web Design Services
Website Redesign & CRO
Turn Your Current Site Into a Growth Engine.for Australia
Built for Australian owner-led businesses competing in AU search. We turn a website that is not bringing in leads into one that does. We review your current site, redesign what needs it, and make changes that get more visitors to call or fill in the form. That covers conversion rate optimisation (CRO), technical fixes, and a fresh design.
Get a Free Website Redesign Audit arrow_forward↑ 210%
Avg Conversion Lift
↓ 45%
Avg Bounce Rate Drop
3.1×
Avg Lead Increase
120+
Redesigns Delivered
Why Most Redesigns Fail to Deliver
Common Redesign Mistakes
- Pretty designs with no strategy or conversion focus in Australia
- Ignoring where your visitors come from and how they behave in Australia
- Breaking SEO and losing your search rankings
- No plan for testing and improving after launch
- Performance and mobile experience left as an afterthought in Australia
Our Approach
A redesign is only worth doing if it brings in more leads and revenue. We start with your data, fix the basics (speed, search, ease of use), redesign to turn visitors into leads, and plan ongoing improvements from the start in Australia.
What Goes Into a High-Impact Redesign
Audit & Strategy
- Full Site Audit: How your site performs now, where visitors drop off, your search health, missing content, and old technical problems, measured against your business goals in Australia.
- Competitor & User Research: What's working for others in your space and what your actual visitors struggle with today in Australia.
- Page Plan: A new site structure, a clear order for your messages, and the most important page types planned first in Australia.
Execution & Optimization
- Modern Design System: A fresh look that matches your brand and is built to earn trust and get people to act in Australia.
- Technical Overhaul: Speed, accessibility, schema, redirects, and clean code, so the new site loads fast and can be found in search in Australia.
- Testing & Analytics Foundation: Planned tests, GA4 with full tracking of where leads come from, and a plan for ongoing improvement after launch in Australia.
Our Website Redesign & CRO Process
01
Audit & Opportunity Map
A close look at your site data, recordings of visits, heatmaps, SEO, speed, and the places where visitors leave in Australia.
02
Strategy & Information Architecture
A new site structure, content priorities, messaging, and page sketches built around the paths that matter most in Australia.
03
Design & Prototyping
Finished-looking designs and clickable mockups, checked against your brand and what we know gets visitors to act in Australia.
04
Development & Migration
We build the site, move your content, set up 301 redirects (automatic forwards from old page addresses to new ones), add schema and tracking, and tune speed in Australia.
05
Launch & Validation
Soft launch, cross-device testing, and immediate post-launch monitoring and fixes in Australia.
06
CRO & Iteration Roadmap
Prioritized testing plan, analytics review, and ongoing optimisation program in Australia.
FAQ
Common questions
Answers for businesses in Australia.
How do you decide whether to redesign or just optimize what exists?
We audit first. If the current structure, design system, or tech stack is fundamentally broken for your goals, a redesign makes sense. Often a mix works best: redesign the key page types and make targeted conversion improvements to the rest, without a full rebuild in Australia.
Will a redesign hurt my SEO and organic traffic?
Not if done correctly. We map every important URL, implement comprehensive 301 redirects, preserve or improve content and internal linking, maintain or enhance schema, and monitor rankings and traffic closely before, during, and after launch. We cannot promise rankings will hold, but careful planning keeps the risk low in Australia.
How long until we see results after a redesign?
Technical and UX improvements (speed, mobile, clearer flows) often show conversion lifts within days or weeks. SEO recovery and ranking improvements typically take 4-12 weeks. We launch with a prioritised testing roadmap so you keep improving from day one in Australia.
Do you keep our existing content or rewrite everything?
We audit what you have. Strong content is preserved and optimised. Thin, outdated, or off-message content gets rewritten or consolidated. We focus on quality over quantity and make sure every page has a clear purpose and conversion goal in Australia.
What platforms do you work with for redesigns?
We work with whatever suits your business: WordPress, Webflow, custom builds, or a move from one platform to another. The decision is driven by your content needs, team capabilities, performance requirements, and budget in Australia.
How involved does our team need to be?
We handle strategy, design, and development. You'll be involved in discovery, content decisions, design reviews, and final approvals. We also provide training and documentation so your team can manage the site effectively after launch in Australia.
Can you work with our current brand or do we need a rebrand too?
We can work within your existing brand or evolve it. Many redesigns include a light visual refresh while keeping core brand recognition. If you want a full rebrand, we can coordinate that as part of the project or as a separate engagement in Australia.
What about accessibility and compliance?
We build to high accessibility standards by default. This improves user experience for everyone, helps with SEO, and reduces legal risk. We can also support specific compliance needs (ADA, Section 508, etc.) as part of the scope in Australia.
How do you measure whether the redesign was successful?
We define success metrics together upfront (conversion rate, lead volume, revenue, time on site, bounce rate, Core Web Vitals, organic traffic, etc.). We track everything before and after and provide clear reporting on the impact in Australia.
Do you offer ongoing support after the redesign launches?
Yes. Ongoing monthly work is $500 USD a month, month to month, free to cancel with 1 month's notice. That covers CRO, testing, updates, performance monitoring, and security. Or we can provide a clear handover and ad-hoc support as needed. Ongoing support is optional.
Can you fix our current site's biggest problems without a full redesign?
Often yes. If the fundamentals are sound, we can make targeted improvements, such as new page templates, speed work, short rounds of conversion fixes, and content updates. These often deliver good results faster and at lower cost. The audit tells us which path makes the most sense in Australia.
What if we have a large site with hundreds or thousands of pages?
We focus on what matters most first. We focus first on high-traffic and high-conversion pages and templates, then create systems and guidelines so the rest of the site can be updated efficiently over time. We don't try to redesign everything at once in Australia.
How do redesigns work with ongoing paid campaigns?
We coordinate closely. We often build and test new landing pages while the old site is still live, then migrate traffic in a controlled way. Message match between ads and pages is a core part of the project in Australia.
Do you work with agencies or in-house teams?
Yes. We frequently partner with other agencies and work alongside in-house marketing, design, and dev teams. We're comfortable in collaborative environments and can take on specific parts of the project or the whole thing in Australia.
How do we get started with a redesign?
Start with a free audit. We'll analyse your current site, traffic, and conversion data, identify the biggest opportunities, and give you a clear recommendation on whether a full redesign, targeted improvements, or a hybrid approach makes the most sense for your goals and budget in Australia.
Ready to get more leads from your current website in Australia?
Get a free redesign & CRO audit. We'll show you the biggest opportunities and what a high-performing new version could deliver in Australia.
Get My Free Redesign Audit arrow_forwardOur team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓