Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEO Services
Technical SEO
That Actually Moves the Needle.
Fix the foundation so your content can rank. We audit and fix the technical elements that search engines and AI crawlers care about, on English and Arabic sites alike.
Get a Free Technical SEO Audit arrow_forward↑ 220%
Avg Organic Traffic Growth
↓ 40%
Avg CPL Reduction
98%+
Crawlability After Fixes
120+
US Clients
The Real Problem with Most Technical SEO
Common Issues We Fix
- Broken internal linking and site architecture
- Slow page speeds and poor Core Web Vitals on mobile on mobile
- Missing or duplicate meta, titles, schema
- Indexation problems and crawl budget waste
- Mobile usability and accessibility gaps
- Outdated redirects and 404s draining authority
Our Philosophy
Technical SEO isn't just "fixing errors." It's building a site that search engines and AI systems can easily understand, crawl, and trust. Most UAE visitors arrive on a phone, often on a mobile connection, so we focus on lasting improvements that build over time, not quick hacks.
How We Do Technical SEO - The Details
Site Architecture & Crawlability
- XML & HTML Sitemaps: Dynamic sitemaps that include all virtual routes (industries, free tools, sub-pages) and update automatically. We submit and monitor them in Search Console.
- Internal Linking: Build topic clusters and hub pages with planned internal links to pass authority and help users and AI find key content.
- Redirect Chains & 404s: Audit and fix all broken links, set up proper 301s, and clean up crawl budget.
- Robots.txt & Meta Robots: Fine-tune what gets blocked from indexing, while allowing AI crawlers where it helps.
Speed, Mobile & Schema
- Core Web Vitals: Improve LCP, INP, CLS with image work (WebP, lazy load, proper sizes), font loading, CSS/JS minification, and server tweaks.
- Mobile-First: Check responsive design, touch targets, and mobile usability so pages work well on phones in Dubai and beyond.
- Schema Markup: Add Organization, Service, FAQ, HowTo, Breadcrumb, Article, and local business schema where relevant. Filterable to avoid conflicts with plugins.
- HTTPS & Security: Full HTTPS migration, mixed content fixes, HSTS, and security headers.
Our Technical SEO Process
01
Full Technical Audit
Crawl the site and check speed, indexation, schema, links, mobile, security, and crawl budget using our tools plus manual review.
02
Prioritized Fix List
Rank issues by impact on rankings and revenue. Quick wins first (404s, meta), then architecture and speed.
03
Implementation & Testing
Deploy fixes (often via theme or plugins), validate with tools, and monitor for regressions.
04
Ongoing Monitoring
Weekly checks for new issues, monthly deep audits, and links to content updates.
05
AI Crawler Optimization
Make sure llms.txt, robots, and structured data help AI systems understand and cite your content.
06
Reporting & Iteration
Tie technical health to traffic, rankings, and enquiries. Adjust based on data.
FAQ
Common questions
What to know before you get started.
How long does a technical SEO audit and fixes take?
A full audit typically takes one to two weeks. Core fixes (speed, schema, links, indexation) can take a few weeks more, depending on site size and complexity. Ongoing monitoring is part of our management. We start with high-impact items so you see progress sooner.
Do I need to change my hosting or platform?
Not always. We work with what you have (WordPress, custom, etc.) and improve it from within. Sometimes a better host or CDN helps a lot, especially with servers close to the Gulf. We recommend based on audit data. Our theme is built for performance, so if you're on our stack, many issues are already handled.
How does technical SEO help with AI search like ChatGPT or Perplexity?
AI systems crawl and summarise content much as search engines do. Clean architecture, fast load times, proper schema, llms.txt, and clear entity markup make your content easier for them to understand and cite. We work on AI visibility using our free tools and structured data.
What if my site has thousands of pages?
We use automated crawling plus sampling for large sites. Start with high-value pages (money pages, top traffic), fix site-wide issues (speed, schema, robots), then work through templates. Prioritising by impact on revenue is key. Our custom sitemaps and routing handle scale well.
Will fixing technical issues hurt my rankings short-term?
Temporary swings can happen during migrations or big changes, but proper redirects, phased rollouts, and monitoring keep the risk low. Speed and indexation fixes often bring early wins. We test changes in staging where possible and watch Search Console daily during transitions.
How do you measure technical SEO success?
Core Web Vitals scores, crawl stats in Search Console, index coverage, organic traffic growth, and rankings for target keywords. We also track enquiries and revenue from organic. Technical health lets content rank, so we link fixes to performance changes.
Do you work with Rank Math or Yoast?
Yes, our schema is filterable to avoid conflicts with plugins. We can build on or replace plugin output where needed. Many clients use Rank Math, and we add custom structured data for services, FAQs, and more.
What about Arabic and English or multi-region sites?
We handle hreflang for English and Arabic, right-to-left layouts, regional content, and local schema. Many Dubai businesses also serve Sharjah, Abu Dhabi, and other emirates, so we set up clean URLs and content for each. Technical fixes apply site-wide with local details in mind.
How often should technical SEO be audited?
Quarterly for most sites, monthly for large or fast-changing ones. Also after any major platform update, redesign, or migration. We include ongoing audits in our management packages. New content and features can introduce issues.
Can technical SEO fix a site with thin or duplicate content?
It helps by improving crawl efficiency and signals, but content quality is a separate job. We fix technical issues that make duplicate problems worse (such as bad canonicals or pagination) and suggest a content plan alongside. Technical and content work best together.
What tools do you use for technical audits?
Our own free tools (CWV checker, schema validator, index checker, etc.) plus Screaming Frog, Google Search Console, PageSpeed Insights, and manual review. We combine automated scale with human judgement for clear, prioritised reports.
Is technical SEO a one-time project or ongoing?
Foundational fixes are project-based, but ongoing monitoring is essential as sites change, platforms update, and new content is added. We offer both one-time audits and fixes, and monthly management. Most clients benefit from ongoing support.
How does this integrate with content SEO?
Technical SEO makes your content easy to find and trust. We make sure new content is indexed, linked internally, fast, and marked up with schema. Content strategy shows which pages need technical work first. The two go hand in hand.
Will this help with Google updates?
Yes. Technical health (speed, mobile, structured data, crawlability) lines up with what Google's core updates reward. Clean sites tend to recover faster after updates. We watch for updates and adjust early.
What if I have a custom site, not WordPress?
We adapt. Our audits and fixes apply to any stack. We can give dev specs to your team or work with your developers. If you move to WordPress or our theme, we handle the technical transition.
Ready to fix the technical issues holding back your SEO?
Get a Free Technical SEO Audit arrow_forwardOur team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓