SEO Services
Technical SEO
That Actually Moves the Needle.for the UK
Built for UK trades and local service brands competing in British search. Fix the foundation so your content can rank. We audit, fix, and optimise the technical elements that search engines and AI crawlers care about.
Get a Free Technical SEO Audit arrow_forward↑ 220%
Avg Organic Traffic Growth
↓ 40%
Avg CPL Reduction
98%+
Crawlability After Fixes
120+
US Clients
The Real Problem with Most Technical SEO
Common Issues We Fix
- Broken internal linking and site architecture
- Slow page speeds and poor Core Web Vitals
- Missing or duplicate meta, titles, schema
- Indexation problems and crawl budget waste
- Mobile usability and accessibility gaps
- Outdated redirects and 404s draining authority
Our Philosophy
Technical SEO isn't just "fixing errors." It's building a site that search engines and AI systems can easily understand, crawl, and trust. We focus on sustainable improvements that compound over time, not quick hacks in the UK.
How We Do Technical SEO - The Details
Site Architecture & Crawlability
- XML & HTML Sitemaps: Custom dynamic sitemaps that include all virtual routes (industries, free tools, subs) and update automatically. We submit and monitor in Search Console in the UK.
- Internal Linking: Build topic clusters and hub pages with strategic internal links to pass authority and help users/AI find key content in the UK.
- Redirect Chains & 404s: Audit and fix all broken links, implement proper 301s, and clean crawl budget in the UK.
- Robots.txt & Meta Robots: Fine-tune to block what shouldn't be indexed while allowing AI crawlers where beneficial in the UK.
Speed, Mobile & Schema
- Core Web Vitals: Optimise LCP, FID, CLS with image optimisation (WebP, lazy load, proper sizes), font loading, CSS/JS minification, and server tweaks in the UK.
- Mobile-First: Ensure responsive design, touch targets, and mobile usability scores are top-tier in the UK.
- Schema Markup: Implement Organisation, Service, FAQ, HowTo, Breadcrumb, Article, and local business schema where relevant. Filterable to avoid conflicts with plugins in the UK.
- HTTPS & Security: Full migration, mixed content fixes, HSTS, and security headers in the UK.
Our Technical SEO Process
01
Full Technical Audit
Crawl the site, check speed, indexation, schema, links, mobile, security, and crawl budget issues using our tools + manual review in the UK.
02
Prioritized Fix List
Rank issues by impact on rankings and revenue. Quick wins first (404s, meta), then architecture and speed in the UK.
03
Implementation & Testing
Deploy fixes (often via theme or plugins), validate with tools, and monitor for regressions in the UK.
04
Ongoing Monitoring
Weekly checks for new issues, monthly deep audits, and integration with content updates in the UK.
05
AI Crawler Optimization
Ensure llms.txt, robots, and structured data help AI systems understand and cite your content in the UK.
06
Reporting & Iteration
Tie technical health to traffic, rankings, and leads. Adjust based on data in the UK.
Frequently Asked Questions About Technical SEO
Honest answers about fixing the technical foundation for US sites in the UK.
How long does a technical SEO audit and fixes take?
A full audit typically takes 1-2 weeks. Implementing core fixes (speed, schema, links, indexation) can be done in 2-6 weeks depending on site size and complexity. Ongoing monitoring is part of our management. We prioritize high-impact items first so you see ranking and traffic improvements quickly in the UK.
Do I need to change my hosting or platform?
Not always. We work with what you have (WordPress, custom, etc.) and optimise within it. Sometimes a better host or CDN helps dramatically for speed. We recommend based on audit data. Our theme is built for performance, so if you're on our stack, many issues are already addressed in the UK.
How does technical SEO help with AI search like ChatGPT or Perplexity?
AI systems crawl and synthesize content just like search engines. Clean architecture, fast load times, proper schema, llms.txt, and clear entity markup make your content easier for them to understand and cite. We optimise specifically for AI visibility using our free tools and structured data in the UK.
What if my site has thousands of pages?
We use automated crawling + sampling for large sites. Focus on high-value pages first (money pages, top traffic), fix site-wide issues (speed, schema, robots), then tackle templates. Prioritization by impact on revenue is key. Our custom sitemaps and routing handle scale well in the UK.
Will fixing technical issues hurt my rankings short-term?
Temporary fluctuations can happen during migrations or big changes, but proper redirects, phased rollouts, and monitoring minimize risk. We often see quick wins from speed and indexation fixes. We test changes in staging where possible and monitor Search Console daily during transitions in the UK.
How do you measure technical SEO success?
Core Web Vitals scores, crawl stats in Search Console, index coverage, organic traffic growth, and rankings for target keywords. We also track lead/revenue attribution from organic. Technical health enables content to rank – we correlate fixes with performance lifts in the UK.
Do you work with Rank Math or Yoast?
Yes, our schema is filterable to avoid conflicts with plugins. We can enhance or replace plugin output where needed. Many clients use Rank Math; we complement it with custom structured data for services, FAQs, and more in the UK.
What about international or multi-region sites?
We handle hreflang, regional content, spelling variations, and local schema. Our region routing system supports US, UK, AU, SG, ES with tailored URLs and content. Technical fixes are applied globally with local considerations.
How often should technical SEO be audited?
Quarterly for most sites, monthly for large or frequently changing ones. After any major platform update, redesign, or migration. We include ongoing audits in our management packages. New content and features can introduce issues in the UK.
Can technical SEO fix a site with thin or duplicate content?
It helps by improving crawl efficiency and signals, but content quality is separate. We fix technical issues that amplify duplicate problems (e.g., bad canonicals, pagination) and recommend content strategy alongside. Technical + content together is powerful in the UK.
What tools do you use for technical audits?
Our own free tools (CWV checker, schema validator, index checker, etc.) plus Screaming Frog, Google Search Console, PageSpeed Insights, and manual review. We combine automated scale with human insight for prioritized, actionable reports in the UK.
Is technical SEO a one-time project or ongoing?
Foundational fixes are project-based, but ongoing monitoring and maintenance are essential as sites evolve, platforms update, and new content is added. We offer both one-time audits/fixes and monthly management. Most clients benefit from ongoing to stay ahead in the UK.
How does this integrate with content SEO?
Technical SEO makes your content discoverable and trustworthy. We ensure new content is properly indexed, linked internally, fast, and schema-marked. Content strategy informs what pages need technical love first. They work hand-in-hand for sustainable growth in the UK.
Will this help with Google updates?
Yes. Technical health (speed, mobile, structured data, crawlability) aligns with core algorithm priorities. Clean sites recover faster and rank better post-updates. We monitor updates and adjust proactively in the UK.
What if I have a custom site, not WordPress?
We adapt. Our audits and fixes apply to any stack. We can provide dev specs for your team or work with your developers. If migrating to WordPress or our theme, we handle the technical transition in the UK.