A single circle over city and shire
A Torry van cannot take every Inverurie or Stonehaven call on a dark afternoon. Leave out the places you cannot reach and let the campaign focus on areas where the job gets finished the same day.
Home Services and Trades · City · Aberdeen metro
Home services marketing for Aberdeen heating, plumbing and electrical firms
When a north-easterly hits a Torry tenement in January, the boiler call cannot wait behind a Westhill bathroom quote.
Aberdeen trade work turns on the weather and on how far a van can get along the AWPR before dark. HeyLead runs Google Ads, local SEO, Facebook and Instagram ads and web pages for heating, plumbing, electrical, pest control and restoration firms in the city, Bridge of Don, Dyce, Westhill and Portlethen. Urgent call-outs and planned jobs get separate campaigns, and booked jobs are reported in pounds. Ask for the free audit and send your current service area.
- check_circle Winter call-outs and planned installs run as separate campaigns and pages
- check_circle Gas Safe, SELECT or NICEIC shown only where your firm holds them
- check_circle Jobs reported by area in pounds, not just clicks
What we do
What HeyLead runs for Aberdeen trades
Google Ads, local SEO, Facebook and Instagram ads and job pages are planned together for the city and shire, with winter call-outs and planned work on separate paths.
travel_explore
SEO
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
query_stats
Google Ads
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
ads_click
Meta Ads
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
dashboard_customize
Web and landing pages
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
insights
Analytics
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
handshake
CRM integration
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Typical clients in Aberdeen
check_circle
Heating and boiler engineers, plus heat pump and air conditioning installers, whose vans reach Cults and Dyce within a working day.
check_circle
Plumbers and drainage crews working in granite tenements, where old shared pipework runs through several flats.
check_circle
Electricians and pest control teams, including gull and rodent work, who want jobs from named areas rather than clicks from the whole shire.
check_circle
Damage restoration firms handling burst pipes and storm water after a hard frost, where insurer jobs and homeowner jobs need different handling.
The local picture
Home services and trades marketing in Aberdeen: what to know
Your market
What is different about Aberdeen
Aberdeen trades work in a hard climate. Long, dark winters, strong winds and frosts put boilers, pipes and roofs under strain, and a burst pipe in an upper tenement flat can soak the flats below.
Granite walls are thick and cold, so heating, damp and condensation jobs come up again and again in older homes.
The villas of the West End and Cults bring larger heating systems and rewires, while the estates in Bridge of Don, Kingswells, Westhill and Portlethen want boiler swaps, extensions and smart controls.
The AWPR has made the west and north of the city quicker to reach, but a van in Torry still needs time to get to Dyce at peak hours. Heating engineers show Gas Safe registration and electricians show SELECT or NICEIC registration, and customers do ask.
Agency invoices carry VAT at 20 per cent.
Your customers
How customers find you
An urgent search looks like no heating Aberdeen, burst pipe or emergency plumber Bridge of Don. It is often typed on a phone in the early morning, and the caller rings the first firm that looks trustworthy.
Planned work moves slower. A family replacing a boiler or rewiring a granite villa reads reviews and compares quotes for a week or more. The first cold snap lifts urgent demand, storms bring roof and water damage work, and pest jobs follow the seasons.
We build a page for each kind of search and set ad hours to when your phone is answered. DIY, parts and job-seeker searches are blocked. You see booked jobs and their value by area, in pounds.
Our approach
How HeyLead runs it for you
First we switch off the areas your vans cannot reach in time, which might mean leaving Ellon or Stonehaven out until a second van is free. Urgent and planned jobs then get separate Google Ads campaigns.
The urgent ones show a call button and run only while someone answers. Your Google Business Profile (the listing on Google Maps) gets the right trade categories and service areas.
Facebook and Instagram ads promote boiler service plans before winter and planned upgrades in the lighter months. Each job and area has its own page showing the registration you hold. Booked jobs are what we count, so spend follows the work that paid.
About the area
granite tenements, granite villas, and Aberdeenshire commuter estates
Licences you show on your page
Gas Safe for gas work and an electrical registration such as SELECT or NICEIC for electricians
Common mistakes
Common home services and trades marketing mistakes in Aberdeen
Winter emergencies and planned work in one advert
Someone with no heating in a frost wants a number now. Someone planning a new boiler wants proof and a fair comparison. One advert for both serves neither, and the form tells you little.
Price shoppers from directory sites
A page that does not name your registration, the type of home and your areas draws people comparing on price alone. A specific page turns them away before they cost you a call.
How it works
From a map of your vans to booked jobs
- 01
Map what your vans can cover
Start with the areas your engineers reach on a normal day, such as the city centre, Bridge of Don and Dyce. Add Westhill or Portlethen only when there is cover for them.
- 02
Split urgent from planned
Two offers, two web pages, two sets of hours. The emergency number rings only when someone can answer, and planned jobs get a quote form.
- 03
Show the registration you hold
Gas Safe goes on heating pages and SELECT or NICEIC on electrical pages, only where your firm is registered. Proof helps a cold, worried caller decide.
- 04
Count booked jobs and shift budget
We report the cost and value of each booked job by area, in pounds. Budget then moves towards the areas that pay.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Aberdeen boiler repair | Urgent heating breakdown, local |
| plumber Bridge of Don | Ready to hire now, usually on a phone |
| electrician Westhill | Area-level electrical work outside the city |
| pest control Aberdeen | Seasonal nuisance, including gulls and rodents |
| Aberdeen water damage restoration | Burst pipe or storm leak, insurer or homeowner |
Niches
Niches that match Aberdeen
Google Maps
Aberdeen metro on the map
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
From other HeyLead clients
starstarstarstarstar
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about home services and trades in Aberdeen
Plain answers for heating, plumbing, electrical and pest firms weighing up a marketing team in Aberdeen.
Which parts of Aberdeen can a trades campaign cover? expand_more
The places your engineers can reach the same day. For many firms that starts with the city, Bridge of Don and Dyce, with Westhill, Portlethen or further into Aberdeenshire added once a van can cover them.
How do you handle winter emergency work? expand_more
It gets its own ad group, its own page and ad hours that match when your phone is answered. Budget rises when the cold sets in. We never promise response times in an advert.
Can you promote heat pumps or air conditioning as well as boilers? expand_more
Yes, as separate offers with their own pages. People searching for heat pumps compare options for weeks, so those pages need more detail and proof than a breakdown page.
Do you show Gas Safe, SELECT or NICEIC on the page? expand_more
Only where your firm holds the registration, and only as proof. HeyLead is the marketing team, not the registration holder. You give us the details and we show them accurately.
How do you tell booked jobs from calls? expand_more
Calls and forms are tagged by ad and area, and your diary or a weekly sheet shows what booked. The report gives the cost of each booked job in pounds, not a call count.
What do you need from me to start? expand_more
Access to your website, Google Business Profile and any ads account, the areas you cover and your registration details. We also ask when the phone is answered and how many jobs a week you can take.