Granite tenements in Rosemount, villas in Cults and new estates in Westhill bring Aberdeen firms very different customers.
A Bridge of Don family with a dead boiler, a West End landlord weighing up a letting agent and a student leaving a flat in Old Aberdeen all search Google in their own way. HeyLead runs your Google Ads, local SEO, Facebook and Instagram ads and web pages so each kind of job reaches you, and we count the ones that book. Send a free audit request to start.
What we do
A Cults letting agent and a Portlethen plumbing firm need different reach. Each service page starts from your areas and drive times on the A90 and AWPR, not from a national template.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Solicitor estate agents and letting agents in the West End, Rosemount and Cults who want sellers and landlords to contact them directly, alongside the portals.
Heating, plumbing and electrical firms whose vans cover Bridge of Don, Dyce and Westhill in a working day, with the AWPR as their main road.
Cleaning firms handling student flats near Old Aberdeen and Garthdee, tenement closes in Torry and offices around Dyce.
Owner-led firms in the north east who would rather have one marketing team than a different freelancer for each channel.
Industries
Granite tenements, Deeside villas and Aberdeenshire estates feed three main industries here. Each has its own Aberdeen page.
Solicitor estate agents, letting agents and property managers, plus commercial owners and maintenance firms, working from Rosemount to Westhill.
Open in Aberdeen arrow_forward
Heating, plumbing, electrical, pest and restoration firms, with winter breakdowns kept apart from planned installs across the city and Aberdeenshire.
Open in Aberdeen arrow_forward
End of tenancy, domestic and commercial cleaners covering student flats in Old Aberdeen, West End offices and commuter homes in Portlethen.
Open in Aberdeen arrow_forward
Focus industry
Aberdeen customers split along the A90 and the AWPR: a Bridge of Don boiler call and a Cults letting enquiry need their own campaigns, sized to the roads your team drives.
HeyLead is a marketing agency for owner-led firms in the north east of Scotland. We run Google Ads, local search (SEO), Facebook and Instagram ads and web pages for estate agents, letting agents, trades and cleaners in Aberdeen, Bridge of Don, Dyce, Cults, Westhill and Portlethen. Booked work is reported in pounds.
Google Maps
Live Google Map. Tap a place to zoom in.
The local picture
Your market
Aberdeen is two markets that share one name. Aberdeen City Council runs the city itself, from Torry and Ferryhill to Rosemount, the West End, Old Aberdeen, Bridge of Don, Dyce, Cults and Bieldside. Aberdeenshire Council covers the towns beyond, including Westhill, Portlethen, Ellon, Inverurie and Stonehaven.
The housing changes as you move out. Grey granite tenements line the streets off Union Street, granite villas sit along the Deeside side of the city, and newer commuter estates fill Westhill and Portlethen.
Much of the local economy is tied to North Sea oil and gas and the energy transition, so households can be on rota work and decide things at odd hours.
Winters are cold, windy and dark, and the haar off the North Sea can sit over the city for days. Rightmove, Zoopla and OnTheMarket hold most home browsing, and many sales still run through solicitor estate agents and the local solicitor property centre.
Agents follow Scottish estate agent rules, letting agents sit on the Scottish Letting Agent Register, heating engineers hold Gas Safe and electricians show their registration.
Your customers
A landlord searches letting agents Aberdeen or property management West End. A family with no heating on a January morning types Aberdeen plumber or boiler repair Bridge of Don and calls whoever answers first.
A facilities manager in Dyce looks up commercial cleaning near the airport and wants a quote before the week is out. A good lead is a person on a route you already run, asking for work you already do.
We do not chase students looking for a flat, job-seekers or people after a DIY fix. Every month you see booked instructions, managed lets, cleans and jobs split by area, in pounds.
Our approach
We start by marking the areas your vans, negotiators or cleaning crews reach in a normal day, then decide whether Westhill, Portlethen or Ellon belong in the plan or sit outside it.
Each main job and area gets a web page, and your Google Business Profile (the listing on Google Maps) is set up with the categories and service areas that fit. Google Ads covers urgent searches, such as a burst pipe in a frost.
Facebook and Instagram ads carry planned offers, such as a rental valuation or an office cleaning quote. Calls and forms are tagged with the area they came from, and each month we move budget towards the places that book.
Building stock
granite tenements, granite villas, and Aberdeenshire commuter estates
Portals buyers still use
Rightmove, Zoopla, OnTheMarket
Proof on the page
Scottish estate agent regulation and the Scottish Letting Agent Register; Gas Safe and your electrical registration for trades
Common mistakes
A van based in Torry cannot answer every Inverurie or Stonehaven call at rush hour, even with the AWPR. A single wide target sends far-off clicks to the wrong team. Split the budget into the areas each crew can reach.
Rightmove, Zoopla and OnTheMarket will keep the people browsing flats and houses. Ads on those searches buy browsers, not instructions. Landlord, seller and maintenance searches are where an independent Aberdeen firm can win, with pages for tenements, villas and new estates.
A frozen pipe in Rosemount and a kitchen quote in Westhill need different speeds. On a shared form the urgent call can wait behind the quote. Give each its own page, phone route and line in the report.
How it works
We list the postcodes your people cover on a normal day, from Torry and Ferryhill to Dyce and Westhill, and leave out anything that needs a special trip. That list shapes every campaign.
Landlord valuations, winter call-outs, end of tenancy cleans and office cleaning quotes each get a page and a form. Tenement flats, granite villas and newer estate houses are named where they fit.
Google Ads takes urgent searches. SEO and your Google Business Profile work on the map results for the city and shire towns. Facebook and Instagram ads promote work people plan ahead.
The monthly report shows booked work and its cost by area, in pounds. A busy postcode that never books cannot hide inside one Aberdeen total.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Aberdeen letting agents | Landlord comparing local agents, not browsing listings |
| property management Aberdeen | Owner weighing up a managing agent for a flat or house |
| Aberdeen commercial cleaning | Contract buyer for an office, shop or yard |
| plumber Bridge of Don | Urgent trade search, usually from a phone |
| boiler repair Westhill | Heating breakdown where drive time decides who gets the job |
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Same kind of programme, written for that market.
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Aberdeen.
No. HeyLead is an online team with no office in Aberdeen or anywhere else in Scotland. We work with you by phone, video call or WhatsApp, and every campaign is set up around the parts of the city and shire you actually cover.
Rarely. Westhill, Portlethen, Ellon and Inverurie sit under Aberdeenshire Council and have their own customers and drive times. A city campaign and a separate shire campaign are easier to judge than one wide circle.
They remain where buyers and renters browse listings, alongside the local solicitor property centre. We build a separate stream of enquiries from landlords, sellers and property managers who search for a firm, not a flat.
Yes. One area, such as Bridge of Don or the West End, is enough to test pages, ads and call tracking. Once it books work we add the next area your team can reach.
It does for trades and cleaners. Heating and frozen-pipe searches climb when the weather turns, so urgent campaigns get more budget then. Planned work such as new boilers and window upgrades is pushed in the quieter months.
Access to your Google Business Profile, ads accounts and website, a list of the areas you serve and the registrations you hold. We also ask how many jobs or instructions you can take each week. If any account is missing we set it up with you.
Google Ads can bring calls within days of launch, though the first weeks show which searches book. Local SEO and map listings take months to build. We do not promise rankings or a fixed number of jobs.