On a dark Aberdeen evening in November, people scroll indoors, which is the moment a boiler service offer gets read.
A letting agent in Rosemount, a cleaner in Westhill and a heating firm in Bridge of Don all sell to local households who are not searching yet. HeyLead is a marketing agency that sets up and runs your Facebook and Instagram ads (Meta), from the picture and wording to the form people fill in. You choose the offer and the areas you cover. Results come back as jobs booked, in pounds. Send a free audit request to start.
What we do
Meta puts the offer in front of people who were not searching. Google, SEO and landing pages catch them when they are ready, using the same list of Aberdeen areas.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Letting agents and property managers who want landlords in Rosemount, Ferryhill and the West End to ask for a rental valuation.
Cleaning firms selling end of tenancy cleans to landlords and students around Old Aberdeen and Garthdee.
Heating, plumbing and pest control firms offering service plans and planned jobs to homeowners in Bridge of Don, Kingswells and Westhill.
Owners tired of paying for likes who want to know which adverts led to a paid job.
The local picture
Your market
Aberdeen households spend a lot of the winter indoors, and the long dark evenings are when phones come out. That helps a service advert, but only if it is simple and local. The audience is mixed.
The city centre, Rosemount and Old Aberdeen have many renters, students and young professionals. Bridge of Don, Kingswells, Cults and Westhill have more homeowners and families.
Some households work rota patterns linked to the energy industry, so they act on their days at home rather than on a set weekday. The homes vary too.
Granite tenements, granite villas and newer estate houses each call for a different picture, and a lettings offer and a boiler offer should never share an audience.
Any registration shown in an ad, such as Gas Safe or the Scottish Letting Agent Register, belongs to your firm, not to us. Our fees carry VAT at 20 per cent.
Your customers
Nobody opens Facebook looking for a plumber.
People scroll, and they act when an offer arrives at the right moment: a boiler service before the first frost, a check-out clean in the week a tenancy ends, a rental valuation when a landlord is unhappy with their agent.
Timing matters more than keywords here. The owners who hire us do search, though, and they type facebook ads agency Aberdeen or instagram ads agency Aberdeen. A good lead is a landlord, homeowner or manager inside your patch who answers when you call back.
We do not chase likes, followers or cheap clicks from outside your area. Each month's report counts jobs booked and their value in pounds.
Our approach
We start with one offer and build the advert around it. For a letting desk that might be a free rental valuation, and for a heating firm a boiler service plan before winter. Next comes the audience.
We draw an area around each part of the city or shire you cover and add people who have visited your website. If you have a customer list, we add people similar to your best customers.
A lead form inside Facebook or Instagram keeps simple requests quick, while a page on your site suits offers that need proof, like an office cleaning contract. We test both and keep the one that books more.
Pictures and wording change every few weeks so nobody in Westhill sees the same advert for months. Every new lead goes to a named person on your team, with an agreed call-back time.
About the area
granite tenements, granite villas, and Aberdeenshire commuter estates
Licences you show on your page
Scottish estate agent regulation and the Scottish Letting Agent Register; Gas Safe and your electrical registration for trades
Common mistakes
A single Aberdeen audience puts an Old Aberdeen student and a Cults homeowner in front of the same advert, and the wording suits neither. We split audiences by area and by who lives there, and leave out places you do not serve.
A product carousel means little to a landlord choosing a letting agent. A service advert needs a real face or a real job photo, one clear promise and one way to reply.
People who fill in a form on their phone are often comparing several firms at once. If nobody calls back within the hour, many have moved on. We set up alerts and a short call script before any advert goes live.
How it works
We agree the single offer to push first: a valuation, a service plan, a tenancy clean or a free quote visit, written in one sentence any Aberdeen resident gets straight away.
Each area you cover gets its own audience, plus people who visited your website. Places your team cannot reach are left out, so budget only reaches households you can serve.
Short requests go to a form inside Facebook or Instagram. Offers needing proof go to an Aberdeen page on your site with a phone number at the top, never your home page.
Every lead gets a phone call. New pictures and wording go live on a schedule. Once a month you see jobs booked and their value in pounds, split by area and offer.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| facebook ads agency Aberdeen | Business owner hiring help with paid social |
| best meta ads agency in Aberdeen | An owner comparing agencies on how they work and what they report |
| instagram ads agency Aberdeen | Picture-led offers for homes, lettings and cleaning |
| Aberdeen facebook ads | Local firms wanting calls, not shop sales |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Short answers for Aberdeen owners picking a Facebook and Instagram ads agency.
There is no official ranking, so judge an agency by how it works. Ask whether it splits audiences by area, writes adverts for services rather than products, calls leads back quickly and reports in pounds. HeyLead runs Aberdeen campaigns that way and claims no title.
Yes, if the advert is built for it. Service firms do best with one clear offer, a real photo and a phone call as the goal. Shop-style catalogue ads are a different job and not what we run here.
It can, when the offer is easy to picture, such as a boiler service plan or a bathroom refit. We show it only to people in areas you cover, and clicks go to an Aberdeen page with your number on it.
Use a form for short requests such as a valuation call, and a page when the offer needs proof, such as a cleaning contract. We test both and keep whichever books more jobs.
Google reaches people already searching. Meta reaches them before they search and shows your advert again to site visitors. We move money between the two each month based on jobs booked.
Send a free audit request with your offer, the areas you cover and any existing ad account. We reply with an audience plan and picture ideas, and set up an account with you if you have none.