One page stretched over city and shire
A single Aberdeen page gives Bridge of Don, Cults and Westhill the same title and words, so none of them matches a search well. Give each area your crew really covers its own page, proof and phone number.
SEO · City · Aberdeen metro
Aberdeen SEO for firms that need calls from the city, Deeside and the shire
Someone in Bridge of Don and someone in Cults type different searches, so one Aberdeen page rarely ranks for either.
Customers around Aberdeen search a job and a place, such as boiler service Dyce or letting agent West End. HeyLead is the team that gets your firm found for those searches. We write a page for each service and area, set up your Google Business Profile (your listing on Google Maps) and report calls and enquiries in pounds. Ask for the free audit and we will show which searches deserve a page and which belong in paid ads.
- check_circle Service and area pages in the words north east customers use
- check_circle Google Business Profile categories, service areas and Q&A matched to those pages
- check_circle Calls and forms tagged by area, so rankings tie back to booked work
What we do
How SEO fits with your other Aberdeen marketing
SEO is the slow layer that keeps paying back. Google Ads, Facebook and Instagram ads and your web pages link to it and share the same list of Aberdeen areas.
travel_explore
SEO
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
query_stats
Google Ads
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
ads_click
Meta Ads
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
dashboard_customize
Web and landing pages
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
insights
Analytics
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
handshake
CRM integration
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Owner-led firms that use SEO in Aberdeen
check_circle
Letting agents and solicitor estate agents in the West End and Rosemount who want landlord and seller enquiries, not more portal spend.
check_circle
Gas Safe heating engineers and SELECT or NICEIC electricians whose vans can reach Westhill or Portlethen before lunch.
check_circle
Cleaning and facilities firms serving student lets, tenement closes and offices around Dyce and the city centre.
check_circle
Owners comparing an Aberdeen SEO agency with a freelancer who want one accountable team behind the work.
The local picture
SEO in Aberdeen: what to know
Your market
What is different about Aberdeen
Google sees Aberdeen as one city, but customers think in areas.
Torry sits south of the Dee, Ferryhill and the centre around Union Street, Rosemount and the West End to the north and west, Old Aberdeen and Bridge of Don further north, and Dyce out by the airport.
Cults, Bieldside and Peterculter run along the Deeside side. Beyond the city, Westhill and Portlethen fall under Aberdeenshire Council, with Ellon, Inverurie and Stonehaven further out. People add those names to the job they want, so ranking for the word Aberdeen alone seldom rings the phone.
Granite tenements, granite villas and commuter estates each bring their own repair, letting and cleaning searches. Rightmove, Zoopla and OnTheMarket hold home-browsing searches, so property firms do better on landlord and service terms.
Agents show their Scottish Letting Agent Register entry, heating engineers show Gas Safe and electricians show SELECT or NICEIC. VAT at 20 per cent is added to an agency invoice.
Your customers
How customers find you
Two kinds of searcher matter. Owners hunting for an agency type comparisons such as best seo company in Aberdeen, read a few websites and ring one. Their customers type a job and an area: boiler service Bridge of Don, letting agent Rosemount, office cleaners Dyce.
We build for both and skip national terms and blog traffic that never turns into a call. A good visit ends in a call or form from a postcode you serve, on a page that names the service and the area.
Your report shows enquiries and booked work by area, in pounds, next to ranking movement and not in place of it.
Our approach
How HeyLead runs it for you
We list the areas you can staff and the searches that lead to booked work. Then we write one page for each real pairing of service and area, only where you can turn up, so there are no thin pages for places you never visit.
Titles and headings match what each page says, and the Aberdeen hub links to every one. Your Google Business Profile gets the right main and extra categories, service areas drawn around your real routes and a Q&A worth reading.
Listings on other websites are genuine ones, never bought in bulk. Call tracking and form fields record the area. SEO builds over months, and we make no promises about rankings.
About the area
granite tenements, granite villas, and Aberdeenshire commuter estates
Licences you show on your page
Scottish estate agent regulation and the Scottish Letting Agent Register; Gas Safe and your electrical registration for trades
Common mistakes
Common SEO mistakes in Aberdeen
Chasing search terms the property portals own
Rightmove, Zoopla and OnTheMarket own phrases like flats for sale in Aberdeen. A local firm chasing them spends effort on browsers not ready to hire. Aim pages at landlord, seller and service searches, where a local firm is the answer.
A national checklist with Aberdeen pasted in
Some owners hire an SEO contractor and get a standard template with the city swapped in. It misses the difference between the city and Aberdeenshire towns, where customers and competitors differ. Local pages need local facts and an accountable team.
How it works
Aberdeen SEO, in the order we do it
- 01
List the areas that pay
You tell us where your vans, negotiators or cleaners go reliably. We check that against real searches and drop places that look tempting but never turn into work.
- 02
Write pages that match the search
One page per service and area, in the words locals use: tenement flat, granite villa, boiler service Bridge of Don. Title and headings say what the page says.
- 03
Fix the Google listing and the links
We set your Google Business Profile categories, service areas and Q&A, add genuine listings on other sites and link every page from the Aberdeen hub.
- 04
Report calls by area
You see enquiries and booked work for the West End, Bridge of Don and Westhill separately, never one blended Aberdeen ranking number.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best seo agency in Aberdeen | Owner shortlisting an agency accountable for calls |
| best seo company in Aberdeen | Same buyer, comparing company websites and working methods |
| seo contractor in Aberdeen | An owner deciding between one freelancer and an agency team |
| Aberdeen seo agency | Owner-led property, trade and cleaning firms |
| local SEO Aberdeen | Map results plus pages matching the areas you serve |
Niches
Industries we cover in Aberdeen
Google Maps
Aberdeen metro on the map
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
From other HeyLead clients
starstarstarstarstar
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about SEO in Aberdeen
Plain answers for owners choosing between an agency, a company and a contractor for SEO in Aberdeen.
Who is the best SEO agency in Aberdeen? expand_more
The right choice depends on fit. Look for a team that gives Bridge of Don, the West End, Cults and Westhill their own pages, reports calls by area in pounds and treats the portals as listing sites rather than rivals. HeyLead runs Aberdeen SEO that way. We claim no ranking badge.
Do you work as an SEO contractor in Aberdeen, or as an agency? expand_more
People who search seo contractor in Aberdeen often want one person to hire. HeyLead is an agency team, so research, writing, map listing work and reporting sit with specialists and a holiday does not stop the work. You still have one point of contact.
How long does Aberdeen SEO take to show results? expand_more
Map listings and new area pages can start to show within weeks. Competitive service searches usually take months. We track calls from the first month and explain movement plainly, and no agency can promise a position.
Should we build pages for Aberdeenshire towns too? expand_more
Only for towns you serve regularly, such as Westhill or Portlethen. Thin pages for Ellon or Stonehaven that you rarely visit weaken the pages that matter.
Which area should we start with? expand_more
Start where your crew is already busy and the jobs are worth the wait. For many Aberdeen firms that is the West End, Rosemount or Bridge of Don, with the shire added once the first pages bring calls.
How does SEO fit with Google Ads and the website? expand_more
SEO builds pages and map listings that keep working month after month. Google Ads covers urgent searches straight away, and your web pages are where both kinds of visitor land.
What do you need from me to start? expand_more
Access to your website and Google Business Profile, a list of the areas you serve and the services that earn most, plus any registration details you want shown. The free audit then shows what you rank for today.