One radius over the whole north east
Target Aberdeen plus twenty miles and Inverurie and Stonehaven clicks land on a crew based in Torry. Draw campaigns around real routes instead, and switch off places a van cannot reach before dark.
Google Ads · City · Aberdeen metro
Google Ads in Aberdeen, built around A90 and AWPR drive times
A Stonehaven click looks cheap until your Dyce van spends the afternoon on the A90 getting there.
Google Ads pays off in Aberdeen when a van, a negotiator or a cleaning team can answer the click that day. HeyLead is an agency that runs your account week to week. We split campaigns by city, Deeside and Aberdeenshire drive time, keep urgent jobs apart from planned ones and count the calls and forms that become booked work. Budgets and results are in pounds. Ask for the free audit and bring your last ninety days of ad spend.
- check_circle Areas drawn around real drive times, with places you cannot reach switched off
- check_circle Ads shown only for searches close to the words you pick, with a block list that grows every week
- check_circle Call and form tracking that counts booked jobs, not just clicks
What we do
What runs alongside Aberdeen Google Ads
Paid search is the fast layer. SEO, Facebook and Instagram ads and your web pages share the same list of Aberdeen areas, so budget can move between them.
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SEO
Pages and listings that appear when people nearby search Google for what you do.
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Google Ads
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Meta Ads
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Web and landing pages
Pages built to turn a visit into a call, form or booking.
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insights
Analytics
Call and form tracking, so you can see which ad or search produced each lead.
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CRM integration
Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Owner-led firms that use Google Ads in Aberdeen
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Heating, plumbing and electrical firms with a set driving range from the city out to Westhill, Portlethen or Ellon.
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Letting agents and property managers who want landlord enquiries from Rosemount and the West End, not clicks from streets they never manage.
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Cleaning firms selling end of tenancy and office contracts where crews start at fixed times.
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Owners choosing a Google Ads company in Aberdeen who want weekly management rather than a set-and-forget account.
The local picture
Google Ads in Aberdeen: what to know
Your market
What is different about Aberdeen
Aberdeen paid search covers a city ringed by roads, not a neat circle.
The A90 runs north to Bridge of Don and Ellon and south to Portlethen and Stonehaven, the AWPR swings round the west past Kingswells and Westhill, and Anderson Drive carries a lot of cross-city traffic.
Dark winter afternoons and bad weather slow every journey. Click prices vary with the trade and the season, so budgets are set from your margins in pounds, not guessed.
The first frost brings heating call-outs, the end of term brings tenancy cleans and spring brings planned work. Housing runs from granite tenements to villas and new estates, which changes the words people type.
We use Google's Local Services Ads and Maps placements where Google offers them for your trade. Letting agents show their Scottish Letting Agent Register entry and trades show Gas Safe, SELECT or NICEIC. Those registrations stay with you while HeyLead runs the account.
Your customers
How customers find you
Searches from people ready to act look like emergency plumber Aberdeen, boiler repair Westhill, end of tenancy cleaning Aberdeen and letting agent West End. Owners after help with their ads type agency, company or contractor plus Aberdeen.
We buy the searches you can answer today and hold back broad words that bring browsers. Job-seeker and DIY phrases go on a block list so you never pay for them. A good click ends in a call or form from a postcode you serve.
Your report shows booked jobs and the cost of each one by area, in pounds, next to the raw call count.
Our approach
How HeyLead runs it for you
We start with the map, building separate campaigns by drive time and switching off places your team will not go. Urgent searches are split from planned ones so each gets its own wording, bids and page.
Ads show only for searches close to the words you chose, and we read the real search terms every week and add unwanted ones to the block list.
Call buttons and call tracking link each call to its advert, and ad hours follow the times someone answers. Each area and offer lands on its own page. The account counts booked work, not just form loads.
About the area
granite tenements, granite villas, and Aberdeenshire commuter estates
Licences you show on your page
Scottish estate agent regulation and the Scottish Letting Agent Register; Gas Safe and your electrical registration for trades
Common mistakes
Common Google Ads mistakes in Aberdeen
Every click sent to the homepage
A Bridge of Don boiler search that lands on a general homepage wastes the click you just paid for. The page must repeat the area, the service and the number the searcher wanted.
Judging the account by cost per click
A cheaper click that never books is a worse click. In Aberdeen the figure to watch is the cost of each booked job and what that job is worth, by area.
How it works
An Aberdeen Google Ads account, in order
- 01
Map a normal working day
You show us where the team can be by mid-afternoon in winter. We turn that into groups of areas, with clear exclusions for places you would turn down.
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Build the search campaigns
Urgent and planned searches are separated and unwanted words are blocked before launch. Every ad group points at a page that names the area.
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Set up tracking you can trust
We use call tracking, form tracking and, where possible, a booked-job signal from your diary or customer database. If the account counts button clicks as wins, we fix that first.
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Read the search terms weekly
We add new block words and move budget between the city and the shire. Each month you get a short note in pounds on what booked and what did not.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best google ads agency in Aberdeen | Owner shortlisting an agency that will split the city and shire by area |
| ppc agency Aberdeen | Paid search help for owner-led firms, not only shops |
| google ads contractor Aberdeen | An owner deciding between one freelancer and an agency team |
| google ads company Aberdeen | An owner comparing agencies on how they work and report |
| Aberdeen google ads management | Ongoing account care, not a one-week setup |
Niches
Industries we cover in Aberdeen
Google Maps
Aberdeen metro on the map
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
From other HeyLead clients
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about Google Ads in Aberdeen
Plain answers for owners choosing a Google Ads agency in Aberdeen, where best means coverage and tracking.
Who is the best Google Ads agency in Aberdeen? expand_more
Look for an agency that refuses one wide radius, sends Bridge of Don clicks to a page written for Bridge of Don and reports booked work in pounds. HeyLead runs Aberdeen accounts that way. We claim no ranking badge and we say plainly what we cannot measure.
Can you run PPC for a firm that only covers the city? expand_more
Yes, and a tight area is often the best case. We limit ads to the streets you cover and switch off the rest. Westhill, Portlethen and the shire towns stay out until you can serve them.
Will you bid on every Aberdeen keyword? expand_more
No. We buy searches that match work you do and can reach, and leave out directory hunters, job-seekers and price-only browsers. The list of blocked words matters as much as the list you buy.
Do you change budgets for the Aberdeen winter? expand_more
Yes. Heating and frozen-pipe campaigns get more budget when the cold sets in, and planned work gets more in the lighter months, always within the monthly figure you agree.
Do you use Local Services Ads or Google Maps? expand_more
Where Google offers them for your trade and area, yes, next to normal search campaigns. We will not open a new placement just to look busy.
How do Google Ads and SEO share the Aberdeen work? expand_more
SEO builds organic pages over months, while Google Ads covers urgent and gap searches at once. Both use the same area pages, so nothing is written twice.
What do you need from us to start? expand_more
Send a free audit request with your last ninety days of ad spend, the areas you serve, your working hours and whether calls are tracked today. We reply with a campaign plan and budget split in pounds.