Vendor and valuation requests
Owners in the West End, Cults, Bridge of Don or Westhill asking who should sell their home and prepare the Home Report. These come from local search and social ads, not from portal browsing.
Real Estate and Property · City · Aberdeen metro
Real estate lead generation for Aberdeen agents, property managers and maintenance firms
Offers over, closing dates and the Home Report: Aberdeen sellers follow Scottish rules, and your marketing should speak them plainly.
A Ferryhill owner wondering what the Home Report will say, a landlord with two flats near Old Aberdeen and a property manager needing a repair firm are all searching Google, and none of them is browsing Rightmove. HeyLead runs Google Ads, local SEO, Facebook and Instagram ads and web pages that bring these enquiries to the right desk in your firm. We report cost per instruction and per managed let in pounds. Ask for the free audit.
- check_circle Seller, landlord, commercial and maintenance enquiries each sent to their own page
- check_circle Scottish Letting Agent Register entry shown on your lettings pages
- check_circle A direct stream of enquiries built next to the portals and the solicitor property centre
What we do
Lead generation methods used in Aberdeen
Property lead generation in Aberdeen uses six parts: Google Ads, SEO, social ads, web pages, tracking and routing, run for agents, managers and maintenance firms who reply quickly.
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Google Ads / Search
Google Ads puts your firm in front of landlords, sellers and businesses searching across the city, Deeside and Westhill. A block list keeps out flat hunters and job-seekers.
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SEO
SEO builds a page for each area and service, covering sales, lettings and maintenance, and improves your Google Maps listing so local searchers find you without a portal.
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Meta Ads
Facebook and Instagram ads reach landlords and owners with a valuation or management offer before they search, and show it again to people who visited without getting in touch.
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Landing pages
Every offer has a page and form of its own, so a seller, a landlord and a common repair request never share an inbox.
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Tracking
Each call and form is tagged with the ad and area behind it, so the report shows which enquiries turned into instructions, managed lets or jobs.
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CRM routing
If you use a customer database, each enquiry lands with the right desk at once. Valuation requests in a busy market do not wait long.
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Lead generation
The four kinds of Aberdeen property enquiry we go after
Not listing browsers. Sellers, landlords, commercial occupiers and owners, and maintenance jobs from Aberdeen and Aberdeenshire streets your desks can serve.
Landlord and managed-let leads
Landlords with tenement flats or student lets choosing a letting agent. Lettings-only and full management enquiries go to separate pages and desks.
Commercial occupier and owner leads
Businesses looking for offices, workshops or yard space near Dyce and the city centre, and owners with a building to let or sell.
Property maintenance jobs
Managers and owners needing common repairs to roofs and closes, empty-flat turnarounds and routine upkeep. For a maintenance crew this is a booked job, not a listing click.
Who we work with
Typical clients in Aberdeen
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Solicitor estate agents and independent agents in the West End, Rosemount and Cults who want valuation requests and new instructions to reach them directly.
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Letting agents and property managers adding managed lets across Ferryhill, Old Aberdeen, Bridge of Don and Kingswells.
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Commercial agents and owners marketing offices, workshops and yards around Dyce, the airport and the city centre.
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Property maintenance firms handling common repairs in tenement closes, empty-flat turnarounds and upkeep for landlords and managers.
The local picture
Real estate and property marketing in Aberdeen: what to know
Your market
What is different about Aberdeen
Selling a home in Aberdeen follows Scottish practice, not English. The seller commissions a Home Report before marketing, many homes go up at offers over a stated figure, and a closing date is set when interest builds.
Solicitors then conclude missives, and many local agents are solicitor estate agents. The local solicitor property centre, ASPC, still sits alongside Rightmove, Zoopla and OnTheMarket. The stock is mostly granite.
Tenement flats fill Rosemount, Torry and the streets near Union Street, larger granite villas sit in the West End, Cults and Bieldside, and newer estates spread through Bridge of Don, Kingswells, Westhill and Portlethen.
The two universities, in Old Aberdeen and at Garthdee, keep student lets in steady demand. Letting agents must be on the Scottish Letting Agent Register and landlords register with the council. Tenement roofs, stairs and closes are shared, so common repairs bring steady maintenance work.
Agency fees carry VAT at 20 per cent.
Your customers
How customers find you
Portals catch the buyer already looking at listings. You can win the people who search earlier, before any listing exists.
That could be a landlord asking who manages flats in Rosemount, an owner in Cults asking about a valuation before the Home Report, a firm looking for office space near Dyce or a manager searching for a common repairs contractor.
Most of these people compare two or three firms before they pick up the phone. We build pages and ads for those searches and leave the portal phrases alone.
The monthly report counts instructions (a signed agreement to sell or let), managed lets and maintenance jobs by area, in pounds.
Our approach
How HeyLead runs it for you
Google Ads covers searches such as letting agent Aberdeen and tenement repairs Aberdeen, and runs only in the areas your team follows up.
SEO builds a page for each area and service, from West End sales to Bridge of Don lettings, and we tidy your Google Business Profile (your listing on Google Maps).
Facebook and Instagram ads reach landlords and owners with a valuation or management offer, then show it again to visitors who left without enquiring. Each offer has its own page and form, so a repair request never reaches the sales desk.
Every lead carries the ad and area that produced it. If you use a customer database (a CRM), each lead can go straight to the right person, which matters because a valuation request goes cold fast.
Building stock
granite tenements, granite villas, and Aberdeenshire commuter estates
Listing sites in this market
Rightmove, Zoopla, OnTheMarket
Licences you show on your page
Scottish estate agent regulation and the Scottish Letting Agent Register
Common mistakes
Common real estate and property marketing mistakes in Aberdeen
Treating Aberdeen and Aberdeenshire as one patch
A city sales desk and a Westhill lettings team seldom cover the same streets. A campaign that lumps them together sends Ellon sellers to a Rosemount office. Build each campaign around the people who will follow it up.
Bidding on the searches the portals already own
Rightmove, Zoopla and OnTheMarket will keep the buyers scrolling listings. Paying for those phrases buys attention you cannot use. Aim at landlords, sellers and managers, with pages that name tenements, villas and estate houses.
Sales, lettings and common repairs on one form
A valuation request and a message about a leaking tenement roof are different jobs. Mixed on one form, neither gets a fast answer and you cannot see which became work. Give each offer its own page and route.
How it works
How Aberdeen property lead generation runs, step by step
- 01
Pick the enquiry types and areas
Seller, landlord, commercial and maintenance enquiries are separate jobs. We choose the areas each desk can follow up, often the West End or Rosemount first, and leave the rest out.
- 02
Launch search, pages and social ads
Google Ads buys searches from people ready to act, SEO builds the area pages and Facebook and Instagram bring visitors back. Each offer has a page with a form that fits the job.
- 03
Route each enquiry to the right person
Tracking, and a CRM if you use one, sends seller, lettings, commercial and maintenance enquiries to different people, so the first reply comes quickly.
- 04
Judge leads by the work they become
We report cost per instruction, per managed let and per maintenance job, by area, in pounds. A cheap lead of the wrong type is worth little.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Aberdeen property management | Landlord or owner looking for a local managing agent |
| Aberdeen real estate agent | Seller or landlord, not someone browsing a portal |
| Aberdeen commercial real estate marketing | Owner or occupier with a building rather than a single listing |
| Aberdeen property maintenance | Manager or owner needing common repairs or empty-flat work |
Niches
Niches that match Aberdeen
Google Maps
Aberdeen metro on the map
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about real estate and property in Aberdeen
Plain answers on lead types, methods, coverage and how Aberdeen property enquiries are counted.
What leads do you generate for Aberdeen real estate? expand_more
Seller, landlord, commercial and property maintenance enquiries your team can handle around the West End, Rosemount, Bridge of Don and Westhill. We do not sell listing browsers as leads. Each type gets its own route and its own line in the report.
Which lead generation methods do you use in Aberdeen? expand_more
Google Ads for people searching now, SEO for area and service pages, Facebook and Instagram ads for reach and repeat visits, and a web page for each offer. Reports show cost per qualified lead, and CRM routing is optional.
Do you write for the Scottish sales process? expand_more
Yes. Pages talk about the Home Report, offers over pricing, closing dates and the solicitor's role in missives, because that is how Aberdeen sellers buy and sell. HeyLead is the marketing team, so legal advice stays with your firm.
How is this different from Rightmove, Zoopla, OnTheMarket and ASPC? expand_more
Those sites bring people browsing listings. We bring landlords, sellers and managers who contact your firm directly. We work alongside them and do not try to replace them.
How do you measure lead quality? expand_more
By cost per instruction, per managed let and per maintenance job, split by area. A single cost per lead hides whether the enquiry was a sale, a let or a repair, so we count each type on its own.
What do you need from me to start? expand_more
Access to your website, Google Business Profile and any ads accounts, the areas you cover and your Scottish Letting Agent Register details if you let property. It helps to know how many new instructions or managed lets you can take each month.