Stair doors, factor letters and Home Reports: Edinburgh customers arrive with local questions, and your pages should answer them.
Edinburgh customers search by district and use local words: stair, factor, Home Report, offers over. HeyLead runs Google search, paid social (ads on Facebook and Instagram) and landing pages across Leith, Morningside, Stockbridge, Musselburgh and Livingston, with tracking that counts calls and forms by district. Start with the free audit. Bring the districts you can serve this week, and we will show you where the budget should go.
What we do
Each service page covers how the channel runs across Leith, Morningside, Stockbridge and beyond, with the queries and local details that apply.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Estate agents and solicitor property firms winning instructions across the New Town, Morningside and Leith
Heating engineers and plumbers who finish the day in Leith, Stockbridge or Musselburgh rather than crossing the whole city
Cleaning crews covering tenement stairs, student flats, festival lets and offices from Leith to Livingston
Private healthcare and aesthetics providers within reach of Stockbridge and Morningside, advertising within the rules
Industries
Each industry has an Edinburgh page because the searches, the rules and the customers differ from one to the next.
Estate agents, letting agents and factors working Home Report sales, offers over and Scottish lettings rules.
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Heating, plumbing and pest control tied to Leith, Stockbridge and Morningside travel times, with urgent jobs kept apart from planned ones.
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Tenement stairs, student flats, festival lets and offices, covered by crews that can reach Leith to Livingston.
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Private healthcare and aesthetics providers near Stockbridge and Morningside, advertising within the rules that apply.
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Focus industry
Leith's docks, Morningside's villas and Livingston's new-town estates are three separate customers, and a single Edinburgh campaign serves none of them well. HeyLead builds around the district, not the city name.
HeyLead is a marketing agency for owner-led firms in and around Edinburgh. We run SEO (so you show up in Google), Google Ads, Meta ads (Facebook and Instagram) and web design for property, home services, cleaning and private healthcare businesses, and report enquiries and booked work in pounds.
Google Maps
Live Google Map. Tap a place to zoom in.
The local picture
Your market
Edinburgh is small on the map and layered on the ground. The Old Town and New Town sit within a World Heritage setting, with listed buildings and strict rules that shape any work on windows and stonework.
Around them are tenement flats in Marchmont, Leith and Stockbridge, where shared stairs, common repairs and factors (the firms that manage shared buildings) are part of ordinary life. Morningside mixes villas with tenements, and Leith has been rebuilt around the Shore and the waterfront.
Beyond the city bypass, Livingston in West Lothian and Musselburgh in East Lothian answer to different councils. Property here follows Scottish law: sellers commission a Home Report, offers over is the norm, and solicitors handle the conveyancing.
Landlords register with their council, and letting agents sit on a Scottish register. Our fees carry VAT at 20 per cent, and HeyLead is the marketing team, not the licence holder.
Your customers
People here search by district as much as by service: plumber Leith, cleaner Morningside, letting agent Stockbridge. Tenement life adds its own phrases, such as stair cleaning, common repairs and factor.
August changes the pattern, with festival visitors filling short-term lets and driving demand for turnover cleans and quick fixes. Property searches split between listing portals and searches from owners choosing a firm.
A good lead comes from someone in a district you serve who wants something you sell. We do not chase Scotland-wide or UK-wide searches. Reports show booked enquiries by district in pounds, not blended clicks.
Our approach
We open with a district map built from where you can send someone this week. Leith, Morningside and Stockbridge usually start as their own groups, with Musselburgh and Livingston treated as separate territories, not extensions.
Each offer gets its own page, from a Home Report valuation to a stair cleaning contract to a boiler repair.
Google Ads picks up the urgent searches, SEO builds district pages that keep working, and Meta ads keep you in front of people who looked and did not call. Tracking sits underneath, so every call and form is tied to a district and an offer.
Monthly reporting shows the cost of each booked job in pounds.
Building stock
tenements, New Town flats, and Lothian suburban houses
Portals buyers still use
Rightmove, Zoopla, OnTheMarket
Proof on the page
Scottish estate agent regulation; Gas Safe and your electrical registration for trades
Common mistakes
Livingston is a different council, a different commute and a different housing mix from Leith. A crew from Stockbridge will not take a job there at short notice. Draw districts, exclude what you cannot serve, and give each area its own message.
Rightmove, Zoopla and OnTheMarket show homes to browsers. They do not hire a factor, a cleaner or a plumber for you. Firms win by owning searches that begin with a district and a job. Treat the portals as a shelf for listings, not as your plan.
Mention stamp duty or assured shorthold tenancies on an Edinburgh page and locals notice at once. Scotland has LBTT (its property purchase tax), private residential tenancies and Home Reports, and the wording should reflect that. Getting the terms right costs nothing and earns a hearing.
How it works
Tell us where your team can be within the hour, and where the answer is a firm no. We draw Leith, Morningside, Stockbridge, Musselburgh and Livingston as separate territories, then build budgets and pages around them.
A Home Report valuation, a stair cleaning contract and a boiler repair are different requests. Each gets a page and a form, so whoever answers the phone knows what they are about to be asked.
Google search goes live first because it catches people already looking. Meta ads and follow-up come next, and district SEO pages grow underneath over the following months.
Reports list calls, forms and booked work for each district, with the cost in pounds. When Leith pays and Livingston does not, budget moves without an argument.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Edinburgh property management | Landlord or owner seeking a local manager or factor |
| letting agent Stockbridge | Landlord starting with a district |
| plumber Leith | Urgent trade job, usually on a phone |
| commercial cleaning Edinburgh | Contract buyer, not a one-off home clean |
| Morningside estate agent | Seller comparing agents for a villa or flat |
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Same kind of programme, written for that market.
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Edinburgh.
No. HeyLead is an online team, so there is nowhere in Edinburgh to visit. We work with you by phone, video or WhatsApp, and your pages state the districts you serve.
Because Leith, Morningside, Livingston and Musselburgh differ in council, travel time and housing. A single campaign spends evenly across places your team reaches unevenly. We split by district and start with the two or three you serve best.
Pages use Home Report, offers over, closing date, LBTT, factor and private residential tenancy where they apply, and they avoid English wording. We work from your own documents and process. Legal advice stays with your solicitors.
Yes. Starting with Leith or Stockbridge alone gives you clean numbers. Once the bookings show which district pays, we widen the map.
A review of your service area, website and tracking, then agreed districts and offers. Landing pages and campaigns for the first area go live once call and form tracking is confirmed.
Access to your website, Google Business Profile and any ads account, the districts you serve and your registration details. Tell us how many jobs or instructions you can take each week, so we do not send more than your team can handle.
Each has an Edinburgh page linked from this hub, and industry pages cover property, home services, cleaning and private healthcare. Analytics, CRM and AI search are covered on our UK pages rather than repeated city by city.