Musselburgh sits in East Lothian and Livingston in West Lothian, so a page that greets both as Edinburgh is wrong before it finishes loading.
Edinburgh visitors spot an English template in the first line. HeyLead designs and builds pages for Edinburgh firms in property, trades and cleaning, and runs the Google Ads and Meta adverts that feed them. A Home Report conversation, a boiler breakdown and a festival-week changeover clean need different opening lines, so each gets a page and a form of its own. Fees are in pounds plus VAT. Ask for the free audit and send the addresses your adverts point to today.
What we do
Search listings, Google Ads and Meta supply the visits, and the page is the one place all three end up. They are planned against the same district list.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Estate agents, letting agents and factors who need Home Report, offers over and closing date wording right on every page.
Heating and plumbing firms whose calls come from landings, kitchens and stairwells across tenements in Leith, Marchmont and Morningside.
Cleaning crews covering student flats, festival lets and offices from Leith to Livingston, each needing a page of its own.
Owners choosing between an Edinburgh web design company and a template builder that makes everyone's site look alike.
The local picture
Your market
Edinburgh visitors read a page the way they read a street: quickly, and wary of anything that sounds imported. Scottish property has its own language.
Sellers work with a Home Report, buyers see offers over and a closing date, and tax means LBTT rather than stamp duty, so an English template reads wrong in the first paragraph.
Housing sets the photographs: Old Town and New Town flats, Marchmont and Leith tenements with shared stairs and a factor, main-door flats, and Lothian suburban houses. Musselburgh and Livingston belong to East and West Lothian rather than the city council, and their customers notice.
August brings festival visitors, and short lets turn over fast. Gas Safe shows on heating pages and your electrical scheme membership on electrical pages, only where your firm holds them.
Fees carry VAT at 20 per cent, and HeyLead is the marketing team, not the licence holder.
Your customers
The trigger is usually a quiet phone. An owner whose site has stopped bringing calls types Edinburgh web design or best web design company in Edinburgh, opens three tabs and compares.
A firm already paying for Google Ads and Meta types landing page agency Edinburgh, because the clicks arrive and nothing follows. Behind both stand their customers, who type a job and a district and decide within a glance whether the page was written for them.
We skip national brand work and pure rebrands. A good outcome is an enquiry from a place you cover, marked with the advert or search behind it, in pounds, and answered by a person.
Our approach
Wording comes before layout. For property firms that means Home Report, offers over and closing dates set out in plain terms. Trade pages carry the registrations you hold, and cleaning pages ask about stairs, lifts and entry.
Then we look at where your adverts and search listings currently send people and where those visitors drop away, and rebuild the leakiest pages first.
Each has the job and district in the headline, a phone button where a thumb lands and only the questions a quote needs. Templates give Leith, Morningside and Musselburgh their own pages without copied text.
Speed is checked on ordinary handsets, the hidden labels that help search engines read the page are added, and test enquiries go to whoever will answer before launch. Your team then gets editing access.
About the area
tenements, New Town flats, and Lothian suburban houses
Licences you show on your page
Scottish estate agent regulation; Gas Safe and your electrical registration for trades
Common mistakes
Stamp duty and chain talk on a Scottish page tells an Edinburgh seller you have never met a Home Report. Offers over, closing dates and LBTT are what local visitors look for. Get those right and the first paragraph earns the phone call. Get them wrong and the visitor is gone.
A third-floor tenement flat with a shared stair and a door buzzer changes a quote, and so does a New Town basement. If the form never asks, the first call becomes a string of questions and the customer has already rung someone else. Put the two or three that matter on the page.
While the festival runs, short-let hosts near the Old Town search differently, wanting quick turnarounds and clear access notes. If a cleaning or lettings firm's page never mentions that season, those searches go elsewhere. Seasonal wording is cheap to add and can be switched off again by your own team.
How it works
Every advert, search result and profile that sends visitors is listed with the page it reaches, how fast it opens and where people leave. The worst leaks set the rebuild order.
Leith, Morningside, Stockbridge, Livingston and Musselburgh get pages as far as you serve them. Property pages use Home Report and offers over terms. Trade and cleaning pages use the job words locals type.
Registrations, insurance and reviews appear only if you hold them and approve them. Photographs of your own jobs in stairs, doorways and offices go in where you have them. Where you do not, the section is dropped.
Test enquiries go through every form and phone button to the person who will answer. Only then do the pages go live, with your team shown how to change wording and offers safely.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best web design company in Edinburgh | Owner weighing agencies by what the page does after the click |
| website designer Edinburgh | Owner-led firm wanting a site scaled to a local business |
| landing page agency Edinburgh | Adverts bring clicks; the page behind them does not close |
| Edinburgh web design | A broad search that needs area pages to turn into calls |
| web design contractor Edinburgh | An owner looking for an agency to hire |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Plain answers for Edinburgh owners weighing a website designer or agency, with Scottish property terms handled properly.
Ask to see a live Edinburgh page, the form behind it and the report it feeds. Those show more than any accolade. Look for a team that writes Leith, Morningside and Musselburgh separately, uses Scottish property terms correctly and tests on real phones. HeyLead builds pages that way, beside the search and Meta work that feeds them.
Contractor usually means one freelancer. HeyLead is an agency, so designers, ad managers and reporting sit in one team and the work continues if a person is off. You still deal with one named contact.
We quote in pounds plus VAT once the free audit shows how many pages take traffic and how much is leaking. A short fix behind one advert and a full rebuild are different scopes, and we say which one we recommend and why. Ongoing ad management, if you want it, is a separate agreement.
Yes, from the wording you supply and the way your firm sells. HeyLead is the marketing team, not the licence holder, so regulation details and registrations come from you and we present them accurately.
Both, as their own pages, provided your crew or desk can serve them. They sit in West and East Lothian, so we write them with their own wording and leave them out if you cannot reach them.
SEO and Google Ads decide which searches to chase, and Meta reaches people before they search. All three end on these pages, so an improvement to one page helps every channel at once. Who holds the hosting and domain details is agreed at the start, so nothing is a surprise later.