Georgian consulting rooms in the New Town and modern practices in Leith draw different people, and an advert should know which door it is sending them to.
HeyLead is a marketing agency for Edinburgh dental, aesthetic and private medical practices. We run search, ads and landing pages that lead to booked consultations, written to sit inside the advertising rules your registered professionals work under. We do not write clinical claims, use testimonials we cannot back up, or promise outcomes. The free audit is the first step, and results are reported in pounds.
What we do
SEO, ads within the rules, landing pages and tracking, all built around consultations booked in your own catchment.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Private dental practices in Stockbridge, Morningside and the New Town who want steady consultation bookings
Aesthetics practices run by registered professionals who need compliant ads and honest landing pages
Private GP and specialist practices wanting local search visibility without stretching claims
Multi-site groups needing one Edinburgh page per site rather than a national template
The local picture
Your market
Edinburgh's private healthcare is concentrated in a handful of areas. The New Town and West End hold consulting rooms in Georgian townhouses, Stockbridge and Morningside have neighbourhood practices, and Leith has newer sites.
People often decide on convenience, reputation and how a practice presents itself, and they read a great deal before booking. Advertising rules are strict: claims must be backed by evidence, prescription-only treatments cannot be promoted to the public, and testimonials need care.
Registered professionals also answer to their own regulators, and independent healthcare in Scotland has its own registration route, so the page should show what your practice holds. Parking, transport and opening hours matter more than they seem.
HeyLead is the marketing team, not the licence holder, and fees carry VAT at 20 per cent.
Your customers
People search by treatment and place: dentist Stockbridge, private dentist Edinburgh, private GP Morningside, aesthetics consultation New Town. Many ask about the consultation before the treatment, so the useful click is one that leads to a booked consultation, not a hunt for the lowest price.
We do not run discount-led offers or directory-style ads. Google and Meta review health ads against their own policies, so wording is checked against those policies before launch. Reports count consultations booked by district, in pounds, not clicks.
Our approach
Before any ad runs, we check the claims. Every headline and page line is compared with the advertising rules for your profession, and anything we cannot support is cut.
SEO builds pages by treatment and district, your Google Business Profile (the listing on Google Maps) is tidied, and Google Ads targets people looking to book a consultation in the areas you can serve.
Landing pages describe what a first appointment involves, who you will meet and how to book. Tracking follows calls and forms into booked consultations. Meta ads are used sparingly and only where policy allows, since health categories are restricted.
If your front desk wants faster follow-up, we can route each enquiry to them with an alert.
About the area
tenements, New Town flats, and Lothian suburban houses
Licences you show on your page
Professional regulator and advertising code rules; Healthcare Improvement Scotland registration for independent clinics
Common mistakes
Health adverts get rejected or flagged when wording strays. Check the claim, the image and the landing page together before launch, not after a disapproval. A cautious first version costs less than a paused account.
People choosing a practice want to know where it is, who they will meet and how to get there. A generic health page with the city name swapped in answers none of that and looks like every other listing.
Discount-led ads attract people comparing deals, not people who want a consultation with your team. Lead with the first appointment, who they meet and where you are, and let the price conversation happen in the room.
How it works
We agree which districts each site serves, using your booking history and how far people travel, from Stockbridge and the New Town to Leith and Morningside.
Dental, aesthetics and private GP services are different searches with different rules. Each gets its own page and, where paid ads are allowed, its own campaign.
Ad wording, page copy and images are compared with the advertising rules before anything goes live. Anything unsupported is removed, and the professional's registration details are shown.
Calls and forms are tracked to a source and a district. Reports show consultations booked and cost in pounds, not clicks or impressions.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| dentist Stockbridge | Local dental consultation |
| aesthetics clinic Edinburgh | Consultation, not a tourist deal |
| private GP Morningside | Private practice close to home |
| Leith clinic | District-level search for a nearby practice |
| private dentist Edinburgh | Comparison between practices across the city |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Working with HeyLead on our EyeBox marketing has been transformative. They navigated an incredibly complex regulatory landscape - managing Meta and Google compliance while keeping our campaigns live and generating qualified demo requests from exactly the right audience. Their ability to iterate creatively within tight policy constraints, combined with the CRM infrastructure and attribution clarity they built, gave us the confidence to scale. They operate where most agencies simply can't.
Rosina Samadani
CEO, Oculogica
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Plain answers for Edinburgh clinics and practices on rules, claims and booked consultations.
Start with the area your reception team already knows, perhaps Stockbridge and the New Town for one site, or Morningside for another. Leith and further out follow when bookings justify it. Multi-site groups get one page per site.
No. We do not write clinical claims, outcome promises or comparisons that the advertising rules would not allow. Copy describes the service, the professionals and how to book.
Only genuine ones, and only where the rules allow. We check how the relevant regulator and the advertising code treat testimonials before using any, and we never write a review for a patient.
Your practice and its registered professionals remain responsible for what is published. We write to the rules and flag risks, but we are not a compliance service and do not replace your own checks.
A review of your service pages, claims, tracking and catchment, followed by a plan. Pages and campaigns go live once wording has been checked against the rules and call tracking is confirmed.
Your professional registration details, your Healthcare Improvement Scotland registration where it applies, access to your website and Google Business Profile, and the treatments you want more bookings for. Tell us how many new consultations each site can take.
No. The HeyLead team works online, so there is nothing in Edinburgh to visit. We meet by video, phone or WhatsApp, and your pages show your own premises.
Other pages for this city.