Cold, damp weeks off the Forth are when boiler searches jump around Leith and Musselburgh, so ads should already be waiting there.
HeyLead runs Google search, paid social (ads on Facebook and Instagram) and landing pages for Edinburgh heating engineers, plumbers, pest controllers and water damage firms. Urgent call-outs and planned installs sit in separate campaigns, with areas drawn around where your vans end the day. Gas Safe registration and your electrical scheme details go beside the phone number. Book the free audit, bring your service districts, and expect reporting in pounds.
What we do
Search brings urgent calls, SEO builds slower district pages, Meta ads carry servicing offers and landing pages turn each click into a booking.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Gas Safe heating engineers servicing and replacing boilers in tenements, villas and new-build estates
Plumbers who split burst pipes and stair leaks from planned bathroom and kitchen refits
Pest control firms dealing with gulls, mice, wasps and bed bugs in flats, restaurants and shared closes
Electricians and water damage teams whose out-of-hours work needs a route of its own
The local picture
Your market
Edinburgh's buildings drive the work. Tenement flats in Leith, Marchmont and Gorgie bring shared plumbing, common drains and stair leaks that involve neighbours and factors. The New Town and Old Town add listed buildings, where changes to heating and pipework come with consent questions.
Morningside villas mean bigger systems and planned replacements. Cold, damp winters keep heating engineers busy, while air conditioning is rare. Gas work needs Gas Safe registration.
In Scotland, electrical work follows the Scottish building standards route rather than England's Part P, so state which scheme your firm belongs to. Distance shapes the day, since Livingston and Musselburgh sit in different council areas from the city.
HeyLead is the marketing team, not the registered contractor, and fees carry VAT at 20 per cent.
Your customers
Householders search fast and specific: emergency plumber Edinburgh, boiler repair Stockbridge, no heating tonight. Planned demand looks different, with people comparing boiler replacement quotes or asking about a new heating system. Pest control follows the seasons, with gulls in nesting time and wasps in late summer.
We keep urgent and planned apart. Urgent work runs on call-led ads at the hours someone answers. Planned work goes to a page with your registration, the brands you fit and how quoting works.
We block searches for directories, DIY advice and jobs. Reports show booked jobs by district in pounds.
Our approach
Your van rota comes first: where each vehicle starts, when calls stop being answered, and which jobs you refuse. That decides the districts and the schedule. Urgent campaigns use call buttons and call tracking, with a block list for DIY, parts and job-hunting searches.
Planned work goes to a landing page with your registration, your coverage and a short quote form. District SEO pages grow in the background, Meta ads promote servicing offers ahead of winter, and tracking connects each booked job to its source.
Common stair jobs are flagged so the office knows a factor may be involved.
About the area
tenements, New Town flats, and Lothian suburban houses
Licences you show on your page
Gas Safe and your electrical registration for trades
Common mistakes
A Livingston click is expensive if your engineer works Leith to Portobello. Build areas from the rota, exclude what you cannot reach, and review them as crews change. Budget that follows real travel time buys calls you can take.
A flooded kitchen needs a phone number now. A boiler replacement needs proof, options and a quote. Put them in one campaign and the urgent searches drain budget while planned work gets a poor message. Separate campaigns keep both clear.
A stair leak or shared drain involves neighbours and often a factor. A form that asks who pays, who holds keys and whether the stair is shared saves a wasted visit and sets expectations from the first call.
How it works
We record where each vehicle starts, when calls stop being answered and which jobs you decline. That gives the district list, the ad hours and the exclusions.
Leaks and no-heating calls get a call-first campaign and a simple page with the number at the top. Installs and servicing get offers, a quote form and proof of registration.
Gas Safe registration, your electrical scheme, insurance and reviews you have earned sit next to the call button. Nothing appears that you could not show a customer.
Calls and forms are tracked to a campaign and a district. Monthly reports show booked jobs and cost in pounds, with Leith, Stockbridge and Musselburgh kept apart.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| emergency plumber Edinburgh | Urgent call, usually from a phone |
| boiler repair Stockbridge | Breakdown in a specific district |
| heating engineer Morningside | Planned service or replacement |
| pest control Leith | Seasonal problem, local firm wanted |
| water damage Edinburgh | Urgent dry-out, separate from rebuild work |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
Answers for Edinburgh plumbers, heating engineers and pest control firms considering a marketing agency.
Those your vans can reach without heroics. For many firms that is one side of the city, such as Leith and Portobello, or Stockbridge and Morningside. Musselburgh and Livingston need their own decision.
Someone with a leak wants a phone number in seconds. Someone pricing a boiler replacement wants proof and options. Separate campaigns keep each message clear and stop one type hiding the results of the other.
Your firm does. HeyLead is the marketing team, so we place your registration and electrical scheme details on the page but never claim credentials you do not hold. Since Scotland does not use Part P, we ask which scheme you belong to.
It can be, if the area is tight and the budget is matched to the jobs you can take. We say plainly when extra spend would not help, and we would rather run a small, clean campaign than a big loose one.
Paid search can produce calls within days of launch once tracking is confirmed. SEO takes months and we do not guarantee positions. Your first report will list what worked and what did not.
Access to your website, Google Business Profile and any ads account, the districts you cover, your Gas Safe and electrical scheme details and the hours someone answers the phone. Tell us how many jobs a week you can take, so the ads do not outrun your vans.
No. HeyLead is an online team, so there is no Edinburgh office to visit. We talk with you by phone, video or WhatsApp, and your pages show the districts you serve.
Other pages for this city.