Newcastle upon Tyne trade firms use HeyLead for Google Ads, search and a website that brings more calls.
We are a marketing team for owner-led trade firms. We aim the ads and the pages at the towns your vans already reach, then show you which ones booked the job.
What we do
Search, Google Ads, Meta and landing pages work together for heating, plumbing, pest and restoration firms. Analytics and CRM (customer records) work can be added if you need it.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Heating engineers who can be in Gosforth by mid-morning but not Sunderland before evening
Plumbing and drainage firms covering Gateshead and Newcastle with their own out-of-hours rota
Pest control teams dealing with rats, wasps and coastal gulls from Whitley Bay to South Shields
Restoration and electrical contractors who want fewer wrong-postcode calls and more landlord and homeowner work
The local picture
Your market
Old housing stock does most of the marketing on Tyneside. Tyneside flats, with paired front doors and shared walls, bring heating, damp, leak and rewiring queries in Heaton, Byker and Gateshead's Bensham.
Jesmond's period houses ask for bigger jobs, and Wearside suburban houses around Sunderland lean towards boiler swaps and extensions. Weather matters. Cold snaps compress heating calls, driving rain on the coast brings damp and leak enquiries, and gulls and rats are a coastal pest story.
Cross-river travel between Gateshead and Newcastle can eat an afternoon, so a job past the Tyne or up to Whitley Bay is a real decision, not a click.
Gas work needs Gas Safe registration and notifiable electrical work falls under Part P, so those lines belong on the page next to the phone number.
Your customers
Emergency searches arrive in bursts: a burst pipe on a Sunday, no heating in January, wasps in July. Those buyers call within minutes and choose whoever answers, so the call button, the hours and the district matter more than long copy.
Planned searches, such as boiler replacement quote Jesmond or bathroom refit Gosforth, are compared over days and want reviews, finance wording if you offer it, and a form.
We split the two, run emergency ads only inside staffed hours, and count booked jobs by district in pounds instead of raw calls.
Our approach
Setup starts with a map of the van routes and a list of what the office can answer live. Emergency campaigns get call-only ads, hours-based schedules and blocked searches for training and DIY. Planned campaigns send clicks to quote pages by job type.
Your Google Business Profile (your listing on the map) gets categories and service areas that match what you do, with Gas Safe or Part P shown only where held.
SEO pages by job and district keep the organic side growing, and Meta reminders reach visitors who did not book. Call tracking records the district, and a monthly review moves budget toward the districts that produced booked work.
About the area
Tyneside flats, Victorian and Edwardian Jesmond, and Wearside suburban houses
Licences you show on your page
Gas Safe for gas work and an electrical scheme such as NICEIC or NAPIT for electricians
Common mistakes
A homeowner with no hot water and a homeowner pricing a new boiler for spring want different things. One ad and one page for both means the urgent caller sees a brochure and the planner sees a panic message. Two offers and two pages solve it.
A Whitley Bay call at 4pm is expensive if the only crew is finishing in Gateshead. Targeting should follow where vans really are, and ads for further districts should be paused until someone can take the job, however cheap the click looks on paper.
Someone about to let a stranger work on a gas supply looks for proof first. Registration, insurance and reviews you genuinely hold belong beside the phone number and the form, in plain sight, not on an about page that nobody opens on a phone.
How it works
Write down where crews are at 9am, noon and 4pm, and which districts they can reach before the office closes. That map, not a postcode dump, decides where ads run.
Emergency gets call-first ads inside staffed hours. Planned work gets quote pages by job type. Each has its own budget, so a cold snap never drains the replacement pipeline or leaves the phones without cover.
Gas Safe and Part P go beside the number and the form, alongside insurance and reviews you hold. Anything you cannot show stays out of the copy, and the page says which jobs each registration covers.
Tracking numbers and form fields record where calls came from. Monthly reports show booked jobs and cost per job by district, in pounds, and budget follows the results, including a cut when the phones are already full.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| emergency plumber Gateshead | Urgent, phone-first search from a homeowner |
| boiler repair Whitley Bay | Heating fault, coastal district, high chance of an immediate call |
| Newcastle upon Tyne plumber | A broad search that needs area pages to turn into calls |
| pest control Sunderland | Rats, wasps or gulls; a district decides whether you can serve it |
| water damage restoration Newcastle upon Tyne | Flood or leak aftermath, often triggered by insurance questions |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Practical answers for trade owners on Tyneside weighing up a marketing partner.
Yes. The buyers, the hours and the pages are different. Emergency runs inside staffed hours with call-first ads, and planned work uses quote pages with reviews and finance wording if you offer it. Keeping them apart stops one budget starving the other.
Next to the phone number and the form, and only for firms that hold them. Gas work needs Gas Safe registration and notifiable electrical work falls under Part P. HeyLead is the marketing team and never presents itself as the registered engineer.
Yes, as separate offers with their own pages, provided your crew is equipped and insured for the work. Water damage and pest calls behave differently from boiler faults, so they get their own search terms and follow-up rules.
Location targeting is built from the districts a van can reach in your working day, and further districts are excluded until you can serve them. If Whitley Bay work grows, we add it as its own campaign rather than stretching a radius.
We plan budget and staffing hours ahead of the cold months, keep emergency ads inside the hours someone answers, and turn on planned-replacement offers when the first cold snap raises boiler searches. Cutting spend when the phones are full is part of the job.
No. Calls go to your team, and we track them by district. HeyLead runs the demand side only, and we report how many calls became booked jobs. If calls are being missed, the monthly report shows it.
No. HeyLead is an online team, so there is no Tyneside office to visit. We talk by phone, video or WhatsApp, and your campaigns are written from the districts your vans reach.
Other pages for this city.