Put Sunderland inside a Newcastle campaign and the click lands on another council, another housing market and another drive.
Owners across Tyneside, Wearside and County Durham use HeyLead when they want enquiries they can staff: a lettings desk in Gosforth, a heating van out of Gateshead, a cleaning crew covering Quayside offices. We build campaigns district by district, start where your crew already works, and count calls and forms as booked jobs. Fees are in pounds plus VAT at 20 per cent. Start with a free audit.
What we do
Newcastle upon Tyne has its own pages for SEO, Google Ads, Meta Ads and web design. A Gosforth letting desk and a Gateshead heating firm need different reach, so each campaign follows the patch it serves.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Estate agents, letting agents and property managers who already tour Gosforth, Jesmond, Gateshead and Sunderland and want owner enquiries
Trade firms, from boilers to drains, whose vans finish jobs south of the river before the office closes
Cleaning crews that can take Jesmond move-outs and Quayside office contracts without stretching the roster
Owner-led firms who want a Tyneside marketing team that reports jobs, not impressions
Industries
Rented flats, period terraces and two universities give property the widest demand. Heating, plumbing and cleaning firms follow the same districts.
Estate agents, letting agents and managers working Jesmond, Gosforth, Gateshead and Sunderland, plus commercial around the Quayside and Team Valley.
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Heating, plumbing and pest firms on both banks of the Tyne, with emergency call-outs kept apart from planned installs.
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End of tenancy crews for the student streets and contract cleaners for Gateshead offices and the Quayside.
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Focus industry
The Tyne divides this map and the Metro stitches it back together. Gateshead, Whitley Bay, Sunderland and Durham each need their own budget and their own travel time in your campaigns.
HeyLead is a marketing agency for owner-led firms in Newcastle upon Tyne: property managers and estate agents, heating and plumbing trades, and cleaning crews. We run search, Google Ads, Meta and web pages around the districts your team can serve, and report booked work in pounds.
Google Maps
Live Google Map. Tap a place to zoom in.
The local picture
Your market
Newcastle upon Tyne is one name covering several different markets. Tyne and Wear has five metropolitan boroughs: Newcastle, Gateshead, North Tyneside, South Tyneside and Sunderland. Durham County Council lies beyond them, and each area has its own housing pattern and its own set of firms.
Tyneside flats fill Heaton, Byker and Gateshead's Bensham, period terraces line Jesmond, and Wearside suburban houses spread around Sunderland. Two universities keep a large rented sector busy. The Metro, the Tyne Bridge and the tolled Tyne Tunnel decide how long a job takes.
Rightmove, Zoopla and OnTheMarket lead the listing searches, so owner-led firms compete on searches where someone wants to hire. VAT at 20 per cent applies to agency fees, and the licences stay with your firm while HeyLead runs the marketing.
Your customers
Demand shows up as property management Newcastle upon Tyne from landlords, emergency plumber Gateshead from householders, and end of tenancy cleaning Jesmond from renters. The useful click is a person inside an area you can serve, asking for a job you offer.
We split coastal, south-bank and Wearside searches so budgets follow crews. Job-seekers, national head terms and searches from Newcastle-under-Lyme are left out. Some trades are busiest on weekday mornings while landlords often search in the evening, so ad schedules follow the hours your desk answers.
Reports show booked enquiries by district in pounds, with calls tracked to the page or ad that produced them, and spend follows last month's booked work.
Our approach
We start with a conversation about where your people and vans are, then draw districts from that: Gateshead and Jesmond first for most firms, and the coast, Sunderland or Durham once they can be served.
Each lead type or trade gets its own page and its own campaign. Google Ads buys high-intent searches, SEO builds district pages, Meta reminds people who visited, and every call and form records where it came from.
Before any budget is spent we check that a Gateshead call and a Sunderland call are recorded as different things. The Newcastle pages linked below cover each service and industry in more detail.
Building stock
Tyneside flats, Victorian and Edwardian Jesmond, and Wearside suburban houses
Portals buyers still use
Rightmove, Zoopla, OnTheMarket
Proof on the page
UK estate agent redress schemes; Gas Safe for gas work and an electrical scheme such as NICEIC or NAPIT for electricians
Common mistakes
Buying the whole conurbation looks efficient in the ad account. In practice Gateshead, Sunderland and Durham need different crews, and clicks from places you cannot reach cost money and goodwill. Starting with the districts you can serve, and adding the rest one at a time, is the cheaper route and the one that keeps reviews healthy.
Rightmove, Zoopla and OnTheMarket will keep collecting people who browse for properties. Owner-led firms win on neighbourhood searches, and a page that names Tyneside flats, Jesmond terraces and Wearside houses answers questions a portal cannot, such as who will look after the flat or turn the void over quickly.
Sales, lettings, emergency repairs and planned installs do not belong on one form. Each has a different buyer and a different speed of reply. Mixed forms bury urgent calls and ruin the numbers you use to decide where the next pound of budget should go.
How it works
We agree the patch with you: which districts, which hours, which jobs. Only those go into campaigns and onto pages. The rest wait until the crew can take them without stretching the week.
Property, trades and cleaning each get their own landing pages, and within a trade urgent and planned work are split. Housing detail is written from this side of the Tyne, not pasted from another city, and the wording is checked with you.
Google Ads for people ready to call, SEO and the Google Business Profile (your listing on the map) for steady local demand, Meta for reach and reminders. Each enquiry lands on a page and a number made for it.
Monthly reports show calls, forms and booked work by district in pounds, so a noisy postcode cannot hide inside one blended Tyneside number, and budget can move toward what paid.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Newcastle upon Tyne property management | Landlord or owner looking for a local firm |
| Newcastle upon Tyne estate agent | Seller or landlord comparing agents by neighbourhood |
| emergency plumber Gateshead | Urgent trade search, mostly on a phone |
| end of tenancy cleaning Jesmond | Renter with a fixed date and a check-out inventory |
| Newcastle upon Tyne commercial cleaning | Contract cleaning for an office or unit |
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Newcastle upon Tyne.
No. HeyLead is an online team, so there is nobody to visit in Newcastle upon Tyne. We work with you by phone, video or WhatsApp, and campaigns are written against your districts, housing and hours.
Rarely. Gateshead, Whitley Bay and Sunderland respond to different offers and are reached in different times. We usually run separate campaigns, with Sunderland and Durham added only when your crew can serve them.
They remain listing channels. Our work sits beside them: search, pages and ads that reach owners, landlords and managers who have not started browsing listings yet.
Yes. Gateshead alone, or Jesmond and Gosforth, is plenty for a first campaign if that is where your team works. We add districts once booked jobs show the first ones are paying back.
A service-area review, a landing page written for your district and housing stock, paid search locations that match your crew, and tracking that shows the calls. You get a plain report at the end of the month.
Each has its own Newcastle upon Tyne page linked from here, and the district map is shared across all of them. Analytics and CRM (customer records) work can be added if your process needs it.
Access to your website, Google Business Profile and ads account, the districts you cover, and your registration details, such as Gas Safe or your redress scheme. Tell us how much work you can take each week. With that we can draw the district map.