Every August, flats around the Old Town turn over between festival guests almost daily, and a cleaning firm needs a plan for that month.
HeyLead runs Google search, paid social (ads on Facebook and Instagram) and landing pages for Edinburgh cleaning firms. Common stair cleaning, student flats, holiday let turnovers, regular home cleans and office contracts each get their own offer and form. That way a factor, the firm that manages a shared building, asking for a stair contract is never handled like a tenant wanting a move-out clean. Start with the free audit, and see results in pounds.
What we do
Search, Meta ads, SEO and landing pages, each tuned to a type of buyer and to the term dates and festivals that set the year.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Crews cleaning common stairs and closes for factors and resident groups across Marchmont, Leith and Stockbridge
End of tenancy and student flat cleaners around Marchmont, Newington and Tollcross
Holiday let turnover teams serving the Old Town, New Town and Leith during festival months
Commercial cleaners tendering for offices, retail and shared buildings from the city centre to Livingston
The local picture
Your market
Cleaning work in Edinburgh follows buildings and calendars. Tenement stairs are shared, cleaned on rotas by residents or paid for through a factor, so the buyer is often a factor or a residents' group rather than one household.
Student flats in Marchmont, Newington and Tollcross turn over around term dates. Holiday lets in the Old Town, New Town and Leith surge during the August festivals and around Hogmanay, and short-term let licensing is part of the landscape for hosts.
Georgian flats have high ceilings, cornicing and older floors, so the quote differs from a modern estate house in Livingston. Offices in the city centre and Leith want proof of insurance and reliable staffing.
HeyLead is the marketing team, not a cleaning contractor, and fees carry VAT at 20 per cent.
Your customers
Searches here reach past house cleaning. Common stair cleaning and stair cleaner Edinburgh come from factors and residents. Students and landlords look for end of tenancy cleaning by district. Hosts search Airbnb cleaner or turnover cleaning, especially when the festival approaches.
Facilities managers ask for office cleaning company Edinburgh. We buy the searches that match your crews and hold back spend outside your reach. Seasonal peaks are planned in advance, so capacity limits stop the form taking work you cannot deliver.
Reports show booked cleans and signed contracts by district in pounds, not quote requests.
Our approach
We plan the year before we plan the ads. Term dates, the August festivals and Hogmanay go on a calendar, and campaign weight follows it. Stair cleaning gets a page for factors and residents, with visit frequency, insurance and how invoicing works.
Holiday let hosts get a turnaround page, and offices get a contract page with a site-visit request. Google Ads picks up the people ready to buy, Meta ads reach hosts and landlords and follow up with visitors, and SEO district pages grow behind them.
Tracking ties each booked clean to its source.
About the area
tenements, New Town flats, and Lothian suburban houses
Licences you show on your page
Insurance and staff vetting details held by your firm
Common mistakes
A factor booking weekly stair cleaning and a tenant wanting a move-out clean are different buyers. One wants insurance, frequency and an invoice route. The other wants a slot and a deposit-ready result. Give each its own page and form.
Festival month can swamp a crew, while spring lets can go quiet. Plan campaign weight and crew hours together, so you neither turn away work in August nor pay for unused clicks in April. A calendar avoids both mistakes.
Shared closes, top-floor flats with steep stairs and offices with out-of-hours entry all change a quote. A short form that asks about keys, stairs and access windows saves a wasted visit. It also gives the customer a fairer first price.
How it works
Term dates, the August festivals and Hogmanay go on a single sheet beside your crew hours. Campaign weight follows it, and the quiet weeks are used for stair contracts and offices.
Stair contracts, student flats, holiday lets and offices each get their own page and form, because each buyer asks for different proof and expects a different reply.
When the diary is full, the form says so or asks for a later date. That protects your reviews and keeps ad spend from chasing work you cannot deliver.
Calls and forms are tracked to their source. Reports show booked cleans and signed contracts by district in pounds, so a busy month is measured against its cost.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| stair cleaning Edinburgh | Factor or residents seeking a regular contract |
| end of tenancy cleaning Marchmont | Student or landlord facing a term-date deadline |
| Airbnb cleaner Edinburgh | Host needing turnover between guests |
| office cleaning company Edinburgh | Facilities manager seeking a contract |
| commercial cleaning Livingston | Contract buyer outside the city boundary |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
Answers for Edinburgh cleaning firms weighing up a marketing agency.
Stair cleaning has a different buyer from a home clean, often a factor or a residents' group. We build a page that covers visit frequency, insurance and invoicing, and target searches like stair cleaning Edinburgh. Contracts are won on reliability and references, and we do not promise them.
Start where your crews already cluster. That is often Marchmont and Newington for move-outs, the Old Town and New Town for holiday lets, or the city centre and Leith for offices. Musselburgh and Livingston follow if your rota allows.
Yes. We map the year before building ads, put term dates, the August festivals and Hogmanay on the calendar, and weight campaigns toward them. Capacity limits stop the form taking work the diary cannot hold.
No. HeyLead is a marketing agency and never supplies cleaners. We help firms that already have crews and insurance get the right enquiries.
Book the free audit and describe a normal week: crews, districts, and the types of clean you want more of. Bring your insurance and staff-check details and access to your website and Google Business Profile. We reply with what to build first.
No. There is no HeyLead address in Edinburgh to call at, because we work online. We meet by video, phone or WhatsApp, and your website shows where your crews work.
Other pages for this city.