Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Web Design Services
Custom Website Design & Development
Built for Your Business, Optimised for Growth.
Bespoke, conversion-focused websites built from scratch for your business in Dubai or the wider UAE. Not templates. Websites designed to turn visitors into customers.
Get a Free Website Audit arrow_forward↑ 180%
Avg Lead Increase
2.4s
Avg Load Time
98%+
Mobile Score
120+
US Sites Launched
Why Custom Design Beats Templates
Common Problems with Off-the-Shelf Sites
- Generic layouts that don't reflect your brand or sales process
- Poor message match between ads and the landing experience
- Slow performance and weak Core Web Vitals on mobile
- Limited flexibility for testing and changes
- No Arabic version, no WhatsApp button, and missing technical SEO, schema, and tracking
Our Philosophy
Your website is your best salesperson. We design and build custom sites that understand your buyers, remove friction, and guide them to enquire, call, or message on WhatsApp. They are fast, accessible, and ready for SEO and paid traffic on Google.ae and Meta.
How We Build Custom Websites
Strategy & UX
- Discovery Deep Dive: Business goals, ideal customer, buyer journey, current traffic sources, and where enquiries are being lost.
- Information Architecture: Logical site structure, clear navigation, and content hierarchy built for users and search engines, in English and Arabic where needed.
- Conversion Mapping: Every page has one main goal and supporting smaller actions. Calls to action, forms, WhatsApp buttons, and trust signals are placed with intent.
Design & Development
- Modern Visual Design: Clean, trustworthy, on-brand interfaces that feel premium and load quickly.
- Technical Excellence: Custom or headless builds with mobile-first layouts, optimised images, critical CSS, and fast hosting that works well for visitors in the UAE. Right-to-left layouts are built in when you need Arabic.
- SEO & Analytics Foundation: Schema, clean URLs, internal linking, GA4, and conversion tracking built in from day one, including WhatsApp click and call tracking.
Our Custom Website Process
01
Discovery & Requirements
Workshops, competitor research, a content audit, and a clear definition of success metrics and user journeys.
02
Strategy & Wireframing
Site map, wireframes, content strategy, and conversion-focused user journeys for every key page.
03
Design & Prototyping
High-fidelity designs, interactive prototypes, and review rounds focused on clarity and conversion.
04
Development & Build
Precise, fast, accessible development using modern best practice, with a full CMS or custom backend as needed.
05
SEO, Tracking & Testing
Technical SEO, analytics setup (GA4, pixels, Conversions API), cross-device testing, and a launch checklist.
06
Launch & Handover
Training, documentation, and a post-launch plan so your team can look after and grow the site.
FAQ
Common questions
What to know before you get started.
How long does a custom website project take?
A typical project takes a few months, depending on scope and the number of pages and templates. Discovery and strategy come first, then design, then development, with testing and launch at the end. An Arabic version adds some time. We share a detailed project plan after the audit.
Do you build on WordPress, Webflow, or custom code?
We recommend the best platform for your needs. WordPress for content-heavy or blog-focused sites, Webflow for design-heavy marketing sites, and custom or headless for complex applications. We are platform-agnostic and put performance, security, and your team's ability to update content first.
Will my new site be fast and pass Core Web Vitals?
Yes. Speed and performance are non-negotiable. We optimise images, fonts, CSS and JS, and server response, so your site feels quick on mobile and desktop. Every project includes a performance audit, with load times tested on real UAE mobile connections.
How do you make sure the design converts?
We start with your buyer journey and conversion goals, not pretty pictures. Every layout is checked for message match, friction, trust signals, and clear calls to action, including WhatsApp and click-to-call for phone-first buyers. We build in analytics and A/B testing recommendations from day one so you can measure and improve after launch.
Can you redesign my existing site without losing SEO?
Yes. We run a full technical and content audit, map all important URLs, set up proper redirects, keep or improve schema and internal linking, and launch with monitoring. Redesigns done with proper migration planning usually hold their traffic or grow it.
Do you handle content writing and photography?
We can. Many clients supply their own, or lean on our strategy while we write or refine the copy and advise on assets. We also work with copywriters and translators for Arabic, and can source or art-direct photography and video for your Dubai location or team.
What about ongoing maintenance and updates?
We offer managed hosting, security, updates, and performance monitoring packages. Or we can train your team and provide documentation for self-management. Either way, we make sure the site stays fast, secure, and up to date.
How much does a custom website cost?
Cost depends on scope, from focused marketing sites to larger platforms with many templates and integrations. Quotes are in AED and shown with 5 percent VAT. We provide detailed scoping and pricing after a free audit that defines exact requirements and priorities.
Can you work with our existing brand guidelines?
Yes. We like strong brands. We adapt to your existing visual identity, voice, and assets, or we can refresh them as part of the project. The goal is a site that feels clearly yours while performing better than your current one.
Will the site be accessible and inclusive?
Yes. We build to WCAG 2.1 AA standards by default (colour contrast, keyboard navigation, clean markup, alt text, focus states, and more). Accessibility helps SEO and conversions, and it makes the site usable for more of your customers.
How do you integrate with marketing tools and CRMs?
We set up forms that feed straight into your CRM or email platform, add UTM and tracking parameters, set up conversion events, and make sure data flows cleanly to GA4, Google Ads, Meta, and any other tools you use. WhatsApp enquiries can be tracked and logged too. Full attribution is part of the build.
Do you offer ongoing CRO and testing after launch?
Yes. Many clients continue with HeyLead for structured testing, landing page updates, and conversion optimisation sprints. We can also train your in-house team or hand over a prioritised roadmap.
What happens if we need changes after launch?
We provide a warranty period for bug fixes. For ongoing changes we offer retainer or project-based support. Because the site is custom-built, updates are straightforward and we document everything for your team.
Can you build sites that support multiple brands or locations?
Yes. We regularly build multi-brand, multi-location, and international sites with shared components, localised content, and central management. That suits groups with branches across Dubai, Abu Dhabi, Sharjah, and beyond, or companies selling into the wider GCC. Scale and consistency are core to how we build.
How do we get started?
Book a free website audit. We'll review your current site, traffic, conversion data, and goals, then give you a clear scope, timeline, and investment range in AED for a custom site that moves your business forward.
Ready for a website that actually converts?
Get a free audit of your current site. We'll show you what a high-performing custom build could look like for your business in the UAE.
Get My Free Website Audit arrow_forwardOur team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓