A squirrel in a Solihull loft and rats on a Digbeth towpath need different vans, different words and different ads.
Pest control firms in Birmingham get calls from student landlords, canalside flats, restaurants and Solihull homeowners, and each one wants something different. HeyLead sets up your Google ads, your map listing (your Google Business Profile) and your website pages, then tracks each call and form to a booked job. You see what each job cost in pounds, with VAT on its own line. Trade body membership, insurance and technician training stay with your firm, and so do your prices.
What we do
Four pieces that separate canalside flats, student lets, restaurants and Solihull homes, so each gets its own ads and numbers.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
A van-based technician in south Birmingham whose diary swings with student lets and who wants the gaps filled.
A firm with canalside and city-centre flats on its books that wants managing agents to find it first.
An owner covering Solihull and Knowle lofts and gardens who wants animal and wasp work without long waits.
A food-hygiene specialist visiting Sparkhill and Handsworth restaurants and takeaways who needs regular contracts, not only emergencies.
The local picture
Your market
Birmingham is not one pest map. Near the canals in Digbeth and the Jewellery Quarter, towpaths, old brick and converted workshops give rats and pigeons places to live, and there are now flats above.
South of the centre, Selly Oak fills with student houses, so calls surge when tenants leave in summer and arrive in autumn, with bed bugs and mice the usual complaint.
Handsworth and Sparkhill have long terrace rows, and the Soho Road and Stratford Road corridors are lined with restaurants and takeaways that need regular checks. Out in Solihull the homes are larger and detached, so calls are about lofts, gardens, wasp nests under eaves and squirrels.
Each of those areas has its own buyer, and one generic page suits none of them.
Your customers
Start with what we skip. We do not chase people hunting pest control jobs, bulk poison or a council phone number. We also avoid wide 'Birmingham' bids that pull in Coventry or Walsall callers you cannot reach today.
What we want is a named pest, an address you serve and a reason to book now. Home emergencies come first. Next come landlords and letting agents who book several houses at once, then food premises wanting a regular plan.
Each group gets its own tracked number. Monthly you see calls and booked jobs, with cost per booked job (what each confirmed booking cost you) in pounds and VAT shown separately.
Our approach
Week one, you send us the pests you treat, the pests you refuse and the postcodes you cover. We set ad areas postcode by postcode, so a Solihull caller and a Sparkhill caller see different ads.
Week two, your pages go live: one for each main pest, one for landlords and one for restaurants, each with its own tracked number. Your map listing gets your service areas and real photos.
After that, ads run on a daily limit you set.
Negative keywords (words that stop your ad showing on the wrong searches, such as 'diy' or 'training') keep spend clean, and we read the list of search words every week to cut the ones that waste money.
About the area
Dense terraces with shared alleys, canalside and city-centre apartments, student house shares, and food and drink premises
Licences you show on your page
No general pest control licence in England; the client shows trade body membership such as BPCA, trained technicians, insurance and rodenticide stewardship training where it applies. This stays with the client.
Common mistakes
Selly Oak gets a burst of calls when houses empty and refill, and one landlord may ring about six houses. A plain form for landlords, asking for house count and access dates, turns one rushed call into a batch booking and keeps your diary from lurching.
People in Digbeth and Jewellery Quarter flats often see rats outside and worry about the whole block, not their own kitchen. Pages that explain proofing, bins and what a visit checks calm them. Managers also want a named contact and insurance details before approving a visit.
Birmingham, Solihull and the Black Country are a long way apart at rush hour. An ad that promises fast help to someone you cannot reach until tomorrow costs you the click and maybe the review. Postcode targeting and honest arrival times on each page protect both.
How it works
Tell us which pests you treat, which you turn away and which postcodes you serve. That list becomes the ad map and the page plan.
Main pests, landlords and restaurants each get a page and a phone number we can trace. Your map listing is updated on the same day.
We look at what people actually typed before clicking, cut the ones that waste money and add the ones that book. Nothing runs unattended.
You tell us which calls became paid jobs. We move budget toward the postcodes and pests that pay. SEO (showing in normal search results) takes months, so ads lead first.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| rats near canal Digbeth | outdoor rat report, flats or business |
| bed bugs student house Selly Oak | landlord or tenant treatment |
| squirrel in loft Solihull | wildlife and loft work |
| pest control restaurant Sparkhill | regular food-premises plan |
| wasp nest removal near me Birmingham | summer same-day visit |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
Short answers on licences, landlords and postcodes.
There is no fair way to crown one for every firm. Ask each agency how it separates Solihull homes from inner-city landlords, how it tracks calls to booked jobs, and whether it reports in pounds. HeyLead answers those questions openly, and you can judge us on them.
There is no general pest control licence. Buyers look for trade body membership such as BPCA, trained technicians, insurance and, for rodenticides, stewardship training. Those belong to your firm, and we show them on your site only if you hold them.
Yes. Landlords search in a different way from tenants, often for several houses at once. We give them a separate page and form, and count their jobs in their own line of the report.
Yes. We set ad areas by postcode and give each area its own page and phone number. You then see which part of the region brings the jobs that pay best.
Paid search can start bringing calls in days, and the first weeks are for learning which searches pay. SEO takes several months and no one can promise a position. Wasp and rodent seasons change the pace.
No, HeyLead has no Birmingham office. We run campaigns remotely, aimed at the postcodes and towns your vans cover. Reports reach you each month by email.