An Edwardian villa in Harborne with original pipework and a bathroom on the wrong floor is a different job from a Dudley semi.
Birmingham plumbers get two kinds of work: emergency call-outs that need an answer in minutes, and bathroom and pipework jobs that customers plan over days. HeyLead runs Google Ads, SEO, Meta ads and landing pages around the districts your plumbers cover, and tracks each call to a booked job. Qualifications, insurance and any Gas Safe registration stay with you. You see costs and booked work in pounds, with VAT separated.
What we do
SEO, Google Ads, Meta and web design each have a Birmingham page. Here they are aimed at callouts, drains and bathroom work.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Emergency plumbing firms with an on-call rota around south and central Birmingham
Bathroom and pipework specialists working on period villas in Harborne, Moseley and Edgbaston
Drain and unblocking teams serving terraces in Handsworth, Smethwick and Sandwell
Plumbers with contracts for landlords, letting agents and apartment block managers
The local picture
Your market
Birmingham's housing is a mix of Victorian and Edwardian terraces and villas, 1930s semis and large houses in Sutton Coldfield, and converted buildings and flats in the Jewellery Quarter and city centre.
Older houses in Harborne, Moseley and Kings Heath often still have original pipework and awkward bathroom layouts, which makes refits a planned-job business rather than a quick fix. Student and investor rentals in Selly Oak and Handsworth produce a steady flow of landlord calls.
Severn Trent handles sewers and most mains water across Birmingham and the Black Country, while South Staffs Water supplies mains water in parts of the Black Country, so callers with a supply leak may need a different company from callers with a drain problem.
Customers can also look up approved plumbers on the WaterSafe register. They often need to know which company to ring. England has no single plumbing licence; gas work requires Gas Safe and water fittings follow the water regulations.
Your customers
Emergency searches for burst pipe, leak, no hot water and blocked toilet bring urgent calls where the first good answer wins. Planned work comes from bathroom, radiator, tap and pipework searches, and takes days to convert.
Landlord and managing agent work is repeat business, not a search. We run these separately and cut DIY, parts and job-seeker queries. Reports show calls, emergency jobs booked, quotes won and landlord contracts by district, in pounds, so you can see where the spend returns.
Our approach
Service areas reflect real travel, so a Harborne firm is not bidding across Wolverhampton at rush hour. Emergency campaigns run in staffed hours with call tracking.
Planned-work pages show period-house bathroom and pipework examples you really completed, and explain what a refit involves in a Victorian or Edwardian home.
Leak and drain pages say in plain words which problems are the owner's and when to call the water company, which brings in people who have that exact question. Your Google Business Profile carries the right areas.
SEO pages cover each district. Meta retargets past visitors.
About the area
Victorian and Edwardian terraces and villas with original pipework, 1930s semis in the outer suburbs, and converted flats in the Jewellery Quarter and city centre
Licences you show on your page
No single plumbing licence in England; the client holds Gas Safe registration for gas work, follows the water fittings regulations and shows any trade body membership.
Common mistakes
A homeowner planning a bathroom in a period house wants photos, scope and a considered quote. An emergency page offering a fast call-out does not speak to them. Separate pages let each type of customer find what they need.
With different water companies across the region, many callers do not know whether a blocked drain or a supply leak is theirs to fix. A page that explains it clearly earns trust and screens out jobs you cannot take.
Crossing the West Midlands in the evening rush can eat an hour. Advertising everywhere books jobs at the far end of a long drive. Areas set by drive time keep your rota workable.
How it works
We define the districts where you can arrive within your promised window, such as Harborne, Moseley and Kings Heath, and keep the ads inside them.
Emergency, drain, refit and landlord work each get a campaign, landing page and tracked phone number.
Qualifications, insurance, Gas Safe if relevant, and genuine local reviews appear on each page.
Monthly figures link ad spend to jobs booked and contracts won by district, in pounds.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| emergency plumber Moseley | Urgent leak or burst pipe |
| bathroom fitter Harborne | Planned period-house refit |
| blocked drain Erdington | Drain call, may belong to water company |
| plumber for landlords Selly Oak | Repeat rental-property work |
| who fixes a leak in the road Severn Trent | Responsibility question, answer it |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
What Birmingham plumbers ask before choosing an agency.
One that reports booked jobs and quotes won, not only clicks, and that can keep emergency and refit traffic apart. HeyLead does both and reports by district in pounds.
With pages showing period-house projects you have completed, a clear scope and price ranges you choose to publish, and reviews from similar homes. Refit customers compare several firms. Quick, tidy quotes usually decide it.
Yes, simply, and point to the water company for the current position. It answers a question callers already have. The rules themselves should come from Severn Trent, South Staffs Water or the WaterSafe register.
England has no general plumbing licence. Gas work needs Gas Safe registration, water fittings must meet the water regulations, and many plumbers show a trade body membership. We show what you hold.
Yes, through a page covering response times, reporting and invoicing for letting agents and landlords. It targets different searches from emergency work and can smooth out quiet weeks.
No. The HeyLead team works online, so we talk by phone or video. Campaigns run around the districts your plumbers cover.