HDB resale sellers and buyers
Owners around Toa Payoh and Queenstown planning a sale, and buyers comparing blocks. Agents who know the town handle these, in a campaign of their own.
Real Estate and Property · Region · Central Region
Real estate lead generation across Central Singapore
An HDB seller in Toa Payoh and a prime landlord near Orchard are searching for different agents, even when the agent is the same.
HeyLead runs lead generation for Central Region agents, landlords, property managers and property maintenance firms. We keep HDB resale, prime private leasing, CBD office leasing, managed doors (the units you look after for owners) and maintenance jobs apart, so each enquiry reaches the person who handles it. Agent pages show CEA registration, enquiries arrive by WhatsApp or a short form, and reports are in S$. Ask for a free audit.
- check_circle HDB, prime and office stock on separate pages
- check_circle CEA registration shown wherever an agent is named
- check_circle Managed doors and maintenance jobs counted apart from sales
What we do
Lead generation methods we use across Central
Each method is set up for one kind of property work at a time, starting with the type where your phone is quietest.
query_stats
Google Ads / Search
Shows your ads to people searching for a seller, landlord or office agent in a specific planning area. Excluded search terms keep portal shoppers and tenants from using a seller budget.
Open service arrow_forward
travel_explore
SEO
Builds a page for each planning area and service, and tidies your Google Business Profile so registration and coverage details match everywhere.
Open service arrow_forward
ads_click
Meta Ads
Shows valuation, tenancy and office-leasing offers on Facebook and Instagram to people who visited your site or match your customer list, not to the whole island.
Open service arrow_forward
dashboard_customize
Landing pages
One offer per page, built for phones, with a WhatsApp button and a short form, so HDB sellers, landlords and tenants each know where to go.
Open service arrow_forward
insights
Tracking
Records calls, WhatsApp chats and form fills, and matches them to instructions, managed doors and maintenance jobs.
Open service arrow_forward
handshake
CRM routing
Sends each enquiry to the HDB, prime, office, management or maintenance team with a time stamp, so slow replies show up.
Open service arrow_forward
Lead generation
The enquiries we aim to bring you in Central
Listing shoppers are not the target. The goal is sellers, landlords, office occupiers and maintenance callers from planning areas your team can cover.
Prime landlord and tenancy enquiries
Condo owners around Orchard and Novena who want a leasing agent or a manager. Kept apart from HDB rental so each audience sees the right offer.
Office and CBD leasing
Occupiers and landlords looking for office space near the CBD, routed to whoever handles commercial leases and measured on viewings arranged.
Management and maintenance
Requests for a manager, unit turnovers and building repairs. Judged on reply time and booked work, and kept separate from any sales instruction.
Who we work with
Typical clients in the Central Region
check_circle
CEA-registered agents who specialise in HDB resale around Toa Payoh and Queenstown and need town pages rather than island-wide ads.
check_circle
Agents and landlords handling prime condo leasing around Orchard, Novena and Bukit Timah for expatriate and local tenants.
check_circle
Property managers looking after condos, landlords who own HDB flats and offices, who want owner enquiries that ask for management.
check_circle
Property maintenance operators covering common areas, unit turnovers and building repairs for managing agents across Central.
The local picture
Real estate and property marketing in the Central Region: what to know
Your market
What is different about the Central Region
Three kinds of real estate share one label here. HDB resale in Toa Payoh and Queenstown runs through the HDB resale process, and buyers compare flats by block, floor and remaining lease.
Prime private property around Orchard, Novena and Bukit Timah runs on rent and price, with landlords who care about the tenant and the agent behind the ad. CBD offices follow lease terms and building grade.
Agent ads must follow CEA advertising rules, so pages show registration details and claim only what you can back up. PropertyGuru and 99.co carry most listings, so firms need channels they own as well.
Prices are in S$, and GST at 9% applies where a firm is GST-registered.
Your customers
How customers find you
HDB sellers search by town and flat type, such as Toa Payoh 4-room valuation, while prime condo landlords search by area and what they need, like Orchard condo leasing agent. Office occupiers add a building name or an MRT station.
We build separate searches for each group and stay away from bare phrases like condo for sale, which the listing sites win.
Property managers are found through terms about tenancy handling, managed units and management corporation work, and maintenance firms are found after a leak or a failed inspection. A good enquiry is a named owner, a type of property and a WhatsApp message.
We report instructions, managed doors and maintenance jobs by planning area, in S$.
Our approach
How HeyLead runs it for you
We start by separating the offers. HDB sellers, prime landlords, office occupiers, owners who want a manager and maintenance callers each get their own page and WhatsApp route.
SEO builds pages for each planning area and keeps your Google Business Profile (the listing on the map) consistent with them. Google Ads pays for ready-to-act searches in the areas your team works. Meta ads reach owners who visited your site or match your customer list.
Each enquiry goes to the right team with a time stamp, so a slow reply shows up. Tracking ties calls, forms and WhatsApp chats to signed work.
Building stock
HDB, prime condos, landed, and CBD offices
Listing sites in this market
PropertyGuru, 99.co, HDB resale portal
Licences you show on your page
CEA for agents
Common mistakes
Common real estate and property marketing mistakes in the Central Region
Blending HDB and prime on one page
Copy that fits an HDB flat rarely suits a District 9 condo. Blend them and both audiences see language written for the other. Give each type of property its own page and its own budget line, so reports show which one is paying.
Paying for listing shoppers
Portal browsers are cheap to reach and slow to turn into instructions. You do better with sellers and landlords who are still choosing an agent, found through area and role searches your team can answer within the day.
Maintenance calls sent to the sales team
A leak call or a unit-turnover request routed to a sales agent gets a slow reply and a lost job. Use a separate form, phone line and reply target, so upkeep enquiries reach the team that does upkeep.
How it works
How lead generation runs in Central, area by area
- 01
Sort the property types and the teams
Write down who handles HDB resale, prime leasing, offices, managed doors and maintenance, and which planning areas each covers. Anything without a team behind it is left out of the campaign.
- 02
Put each offer on its own page
Every page has one purpose, a WhatsApp button, a short form and CEA registration wherever an agent is named. The headline names the area and the type of property, and we test the forms on a phone.
- 03
Send each enquiry to the right person
Google Ads and SEO go live on the area searches. Each enquiry lands with the team it belongs to, time-stamped, and we add CRM routing if your team is too busy to sort them by hand.
- 04
Judge by signed work
Monthly figures in S$ by planning area and property type: instructions won, doors added, jobs booked. A lead sent to the wrong team counts as a miss, not something to average away.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Toa Payoh HDB property agent | Resale seller or buyer choosing a town specialist |
| Orchard condo landlord services | Prime owner wanting tenancy handled properly |
| Queenstown flat valuation | HDB owner checking value before choosing an agent |
| Raffles Place office leasing agent | Occupier or landlord comparing leasing agents |
| Novena property maintenance | Managing agent or owner after building or unit-turn work |
Niches
Niches that match the Central Region
Google Maps
Central Region on the map
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
What clients say about working with HeyLead
starstarstarstarstar
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about real estate and property in the Central Region
Answers on the enquiries we target, the methods we use and how a good lead is judged in the Central Region.
What leads do you generate for Central Singapore real estate? expand_more
Seller, landlord, tenant, managed-door and maintenance enquiries that your team can work in Orchard, Toa Payoh, Queenstown, Novena or Bukit Timah. We do not sell listing shoppers as the product. Each type of enquiry gets its own route.
What lead generation methods do you use across Central? expand_more
Google Ads for people ready to act, SEO for planning-area and service pages, and Meta ads for people who visited before. Landing pages carry one offer each. Tracking counts calls, WhatsApp chats and forms, and CRM routing is added when reply speed is the problem.
How does this differ from PropertyGuru and 99.co? expand_more
They carry listings and sell exposure. We build demand you own beside them, so a seller or landlord finds your firm directly. It works alongside the portals and does not replace them.
How do you measure lead quality in Central? expand_more
By signed instructions, managed doors and maintenance jobs, split by planning area and property type. A cheap lead for the wrong property type does not count as a good result.
HDB resale or private property? expand_more
Both, but never on one page. HDB resale and prime condo copy target different buyers and different agent skills, so each has its own campaign and report.
What do I need to give you before we begin? expand_more
Access to your Google Business Profile, Google Ads account and website, plus the planning areas you cover and your CEA registration details. Tell us how many new instructions or jobs your team can take each month. If there is no website yet, we build the pages first.
Do you have an office in Central? expand_more
No. HeyLead is an online team, so there is no Central office to visit. We work with you by phone, video or WhatsApp and run your campaigns for the planning areas your team serves.
Other industries in the Central Region
Other pages for this city.