An Orchard office wants cleaners gone before nine, while a Toa Payoh household wants them at the door by ten. Different jobs, different ads.
An office manager wants a contract with insurance details and a supervisor. A household wants a regular crew at a set hour. HeyLead markets cleaning firms across the Central Region, from office floors near the CBD and Orchard to HDB flats in Toa Payoh and Queenstown and prime condos toward Novena. Office contracts, deep cleans and end-of-tenancy visits each get their own page, WhatsApp is the default way to enquire, and reports arrive in S$. Ask for a free audit.
What we do
Search, ads and pages for offices and homes, kept on separate offers, with WhatsApp as the way to a booking.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Commercial cleaners servicing offices, retail and serviced spaces around Orchard and the CBD, often after hours.
Home cleaning crews serving HDB flats in Toa Payoh and Queenstown, where a fixed weekly slot is the product.
End-of-tenancy and post-renovation teams working with property managers, agents and landlords in prime condos.
Operators who want booked visits and signed contracts, not another directory listing that resells the same enquiry.
The local picture
Your market
Cleaning in Central is two trades sharing one phone number. Office and retail buyers care about working hours, insurance details, supervisor cover and how quickly a crew can start in a tower or mall.
Households care about trust, consistency and a clear price. HDB estates like Toa Payoh and Queenstown are dense with families and older residents on regular schedules, while prime condos around Orchard and Novena churn tenants, which creates end-of-tenancy and deep-clean work.
Post-renovation cleans follow the flat and condo renovation cycle, and office demand near the CBD follows the working week. Marketplace listings are crowded, so firms win by saying what is included and where they travel.
Fees are in S$, with GST at 9% for registered firms.
Your customers
Office buyers usually search a building or district plus the word contract, and decide after a site visit. Household buyers type the estate and the visit type: Toa Payoh house cleaning, Orchard end of tenancy cleaning, Queenstown post renovation clean.
A good enquiry names an address, a size and a date. We do not chase price-comparison searches, and we keep office and home offers on separate pages so a quote for one never confuses the other.
Reports count contracts won, recurring plans started and one-off visits booked, in S$ by area.
Our approach
First we map each team's day: which estates and buildings it can reach. Then we write one page per offer, showing the scope, visit length and a tap-to-WhatsApp link that records which page it came from.
Google Ads covers deep clean, tenancy and contract searches, and blocks job seekers and DIY searches. SEO builds area and service pages and matches your Google Business Profile (the listing on the map) to them.
Meta ads reach households and landlords who have already seen a page. We check reply time each week and follow contracts from the first message to a signed agreement.
About the area
HDB, prime condos, landed, and CBD offices
Common mistakes
A facilities manager wants insurance details, supervision and a start date. A household wants a friendly crew at a set hour. One ad cannot speak to both, and mixing them wastes budget. Split them and each message gets sharper.
Cleaning buyers message several firms at once, and the first useful reply usually wins. If enquiries land in an inbox checked at close of day, the booking has gone to whoever answered first.
Directories rank firms by price and by reviews they control. Your own pages can carry your scope, coverage and proof, and can rank for the area searches that bring steady, repeat customers.
How it works
Write down the offices, estates and condos each crew can cover in a working day. Those become the campaign map, and everything else waits until the schedule can carry it.
Each gets its own page, scope and price framing. Offices see insurance and supervision, households see consistency and access, and tenancy pages show what a handover clean covers.
Search, the Business Profile and Meta remarketing all end in a message or a short form. A named person answers quickly, because the first useful reply usually takes the booking.
Reports in S$ by area follow each enquiry to a booked visit or a signed contract. Enquiries that stall are visible, so the follow-up gets fixed before more budget goes in.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Toa Payoh house cleaning | Household seeking regular visits, often via WhatsApp |
| Orchard end of tenancy cleaning | Landlord or tenant clearing a prime condo |
| Raffles Place office cleaning contract | Facilities manager comparing contractors |
| Queenstown post renovation cleaning | Timed to a contractor handover |
| Novena deep cleaning | One-off intensive clean, usually booked by message |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Straight answers on coverage, page content and how a booked visit or contract is counted.
Those your crews reach on time. Many firms begin with Orchard and the CBD fringe for offices, or Toa Payoh and Queenstown for households, and add Novena after. We keep the rest excluded until your schedule can carry it.
The buyers ask different questions, decide differently and expect different reply times. Separate pages let each ad promise only what that crew can deliver.
The scope, where you travel, how bookings are confirmed and any registration that applies to your firm. Prices show in S$ only if you supply them, and ranges are labelled as typical.
SEO, Google Ads, Meta ads and landing pages working together, with WhatsApp and form tracking. We do not copy results from other firms or other countries onto your pages. Proof comes from your own jobs and reviews.
We can aim campaigns and pages at recurring plans, and we report them separately. We cannot promise volumes, and repeat business still depends on your crews turning up as agreed.
Access to your Google Business Profile, Google Ads account and website, the estates and buildings your crews can reach, and any registration details. Tell us how many new cleans or contracts you can take each week. A short call covers the rest.
No. We are an online team with no Central office for visitors. Everything runs by phone, video or WhatsApp, and campaigns are set for the areas your crews serve.
Other pages for this city.