A ceiling stain in a Queenstown flat and an aircon that quits in an Orchard condo call for different pages and different vans.
Aircon breakdowns, ceiling leaks and renovation projects all start as a phone search. HeyLead markets aircon, waterproofing and renovation crews across the Central Region, from older HDB estates such as Toa Payoh and Queenstown to prime condos near Orchard and Novena. Urgent call-outs and planned jobs run on separate pages, each trade shows the licence or registration that applies, and enquiries reach you by WhatsApp or a short form. Reports are in S$. Ask for a free audit.
What we do
Search, ads and pages for aircon, waterproofing and renovation, built around the areas each crew can reach on time.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Aircon servicing and installation crews who can cover HDB estates and prime condos within a normal working day.
Waterproofing specialists dealing with ceiling leaks, bathroom seepage and balcony issues in older flats and condos.
Renovation contractors handling HDB flat and private condo projects, including the permits each type needs.
Plumbing and pest control teams based in Central who want planned work as well as emergency calls.
The local picture
Your market
Central's trade work is mixed by design. Older HDB estates such as Toa Payoh and Queenstown have ageing pipework, bathrooms and windows that owners renovate when flats change hands.
Prime condos around Orchard, Novena and Bukit Timah bring stricter management rules, limited working hours and higher expectations of finish. HDB flat renovation has its own permit process, and condo renovations usually need management approval, so a good page shows the contractor knows both.
Depending on the trade, bodies such as BCA, NEA and PUB set the rules. Aircon demand is steady in Singapore's heat, and waterproofing calls rise when heavy rain shows up leaks. Prices are in S$, with GST at 9% for registered firms.
Your customers
Searchers put the symptom first: ceiling leak, aircon not cold, bathroom seepage. Then they add an area or an MRT station.
Urgent phrases and planned phrases, like an aircon servicing plan or a full home renovation, go to different pages because the timing and the price expectation differ. A good enquiry comes from someone in an area your van serves.
We stay away from price-comparison searches and island-wide bidding. Ads run only in the hours your phone is answered. Reports count booked visits, accepted quotes and repeat servicing by planning area, in S$.
Our approach
First we map the planning areas each van covers. Then we write separate pages for aircon, waterproofing and renovation, each with a WhatsApp button, a short form and the relevant licence line. Google Ads runs urgent searches by area and blocks DIY and training searches.
SEO builds service pages and area pages that link to one another. Meta ads bring back visitors with a servicing reminder or a renovation consult offer.
Every enquiry is logged with its trade, area and reply time, so you can see which areas turn into booked work.
About the area
HDB, prime condos, landed, and CBD offices
Licences you show on your page
CEA for agents; BCA, NEA, PUB, MOH as relevant
Common mistakes
Orchard to Queenstown looks short on a map and long at six in the evening. When ads pull calls from areas your crew cannot reach, response times slip and the review score follows. Buy the areas your vans can reach on schedule.
A homeowner in a flat and a condo owner ask different questions about permits and approvals. If the page skips those, the enquiry that arrives is half-informed and the quote takes longer. Explain the rules plainly, before the first message.
Comparison searches send visitors who want the lowest price and leave. Filter them out with excluded search terms, clear scope statements and a page that shows your licence and what is included.
How it works
List the planning areas every crew reaches on schedule, whether from a base near Toa Payoh or one closer to Orchard. Areas outside those routes stay excluded until another van joins.
Aircon, waterproofing and renovation each get their own scope, photos from your own jobs and a booking route. Urgent pages lead with a call, and planned pages lead with a quote request.
Permit notes for HDB flats and condos sit on the page, along with the BCA, NEA or PUB position that applies. Owners who see the rules covered send better-informed enquiries.
Monthly reports in S$ by planning area: visits completed, quotes accepted, repeat servicing. Calls that never became work are shown, not smoothed away.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Toa Payoh aircon servicing | Routine or urgent service, often on mobile |
| Queenstown ceiling leak repair | Waterproofing enquiry from an older flat |
| Orchard condo renovation contractor | Planned project, comparing contractors |
| Novena aircon repair | Urgent, high-intent trade search |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
Kenneth
Client, ketch.sg
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Practical answers on coverage, permits, licences and how a booked job is counted across Central.
Those your vans reach on schedule, usually beginning with Orchard, Toa Payoh or Queenstown depending on your base. We exclude the rest, so you are not paying for calls you cannot answer.
They should not. Permit rules, access hours and typical scope differ, so each gets its own page and its own follow-up script.
The trade, the areas served and the licence or registration that applies, for example BCA, NEA or PUB. Prices appear only if you supply them, in S$, and are labelled as typical.
SEO, Google Ads, Meta ads and landing pages working together, with tracking on every call, WhatsApp button and form. A customer database link is added only if your sales team needs it.
Not as the lead. Central work is planned around the areas a crew can reach. Wider bidding comes later, and only when you have the people to cover it.
Access to your Google Business Profile, Google Ads account and website, the planning areas you cover and the licence or registration details for each trade. Tell us how many visits a week your crews can take. If you have no website yet, we build the pages first.
No. HeyLead is an online team, so there is no Central Singapore office to visit. We work with you by phone, video or WhatsApp, and your Google listing shows your service area.
Other pages for this city.