An aircon that quits on a humid Pasir Ris night is urgent, while a Bedok waterproofing quote is a slow, comparison-heavy decision.
Aircon, pest control and waterproofing jobs in the East usually start on a phone: a hot night, a wet ceiling, a cockroach in the kitchen. If your firm already has vans or crews in Tampines, Bedok and Pasir Ris, HeyLead runs the Google Ads, local search pages, Facebook and Instagram ads and mobile pages that bring those callers to you. We report booked jobs in S$, not clicks. Licences your firm holds, such as NEA, BCA or PUB where the trade needs them, are shown on the page. Ask for a free audit to see where East jobs are going to other names.
What we do
Google Ads for urgent and planned searches, local pages that name the estate and the job, and Facebook and Instagram ads that bring past visitors back when servicing is due.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Aircon servicing and installation firms with technicians based near Tampines or Bedok who want more booked servicing rounds.
Pest control operators serving estates near Bedok Reservoir and Pasir Ris Park, where wet weather brings mosquito and cockroach worries.
Waterproofing and leak specialists called to bathrooms, balcony ledges and upper-storey ceilings in East flats with ageing finishes.
Renovation contractors and handymen who want direct owner enquiries in mature estates instead of bidding on aggregator leads.
The local picture
Your market
Heat and humidity keep aircon servicing busy in the East all year, and installations follow resale moves and new tenancies. Older HDB blocks in Bedok and Tampines carry ageing pipes, tiles and window frames, so leaks surface after heavy monsoon rain and the repairs follow.
Pasir Ris sits closer to parkland and the coast, and its condos and landed homes book their own mix of pest, garden-side and waterproofing work. Paya Lebar is busy with traffic, so travel time counts against a crew.
Which licence matters depends on the trade, with NEA, BCA or PUB relevant to different jobs, and your firm's own registrations belong on the page. Quotes are in S$, and each should say whether GST at 9% applies.
Your customers
Emergency and planned work look nothing alike in search. Someone typing 'aircon not cold' or 'ceiling leak Bedok' wants a callback tonight. Those ads run only in the hours someone is answering the phone, and they lead to a click-to-call page.
Someone typing 'aircon chemical wash Tampines' or 'waterproofing quote' is comparing firms, so that traffic goes to a page with your process, photos of your own work and a WhatsApp quote button. Pest control sits in between and rises after rain.
We keep these campaigns apart, avoid directory search terms, and report jobs booked, not calls taken, in S$.
Our approach
We split the East into clusters of estates your technicians can reach without a long drive, then give each service its own campaign. Emergency ads carry a call button and call tracking (a separate number per ad, so you can hear which ones turned into visits).
Planned work gets a landing page per service and town, with photos of your own jobs, the relevant licence line and a quote form that asks for flat type and the problem.
We also tidy your Google Business Profile (the listing that shows on the map) so its categories and service areas match what you do. Facebook and Instagram ads remind past visitors when servicing comes due or the wet season starts.
Budgets shift towards the towns that book.
About the area
Mature HDB, family estates, and some private
Licences you show on your page
CEA; NEA, BCA, PUB as relevant
Common mistakes
Someone whose aircon just failed and someone shopping for a chemical wash are not the same visitor. One ad and one form makes urgent callers wait behind quote hunters, and it wastes budget at hours when nobody is answering.
A circle drawn round Tampines reaches Simei, Bedok and Pasir Ris, but your technicians do not drive in circles. Clicks from the far edge become cancelled appointments, and the results look worse than the advertising deserves.
Comparison sites sell the same enquiry to several trades at once. If your page does not show your licence, the estates you serve and photos of your own work, you are paying to be one of several voices in the queue.
How it works
Look at last year's jobs and mark the estates in Tampines, Bedok and Pasir Ris that produce repeat work. Those become the first targets. Places where the van arrives late are left out.
Breakdown and leak calls go to a fast, phone-first page. Servicing, installation and waterproofing quotes go to a slower page with photos, your process and a quote form.
Add the licence line that fits the trade, whether NEA, BCA or PUB, plus reviews and photos from your own jobs. Nothing goes on the page that your firm has not earned.
Reports list booked servicing rounds, waterproofing quotes won and pest jobs completed, by town, in S$. Budget moves to whichever estate is producing the work.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Bedok aircon chemical wash | Planned servicing, often compared across firms |
| aircon not cold Tampines | Breakdown, likely to phone straight away |
| Pasir Ris pest control | Residential or condo pest problem |
| East Singapore waterproofing | Leak or seepage needing inspection and a quote |
| Tampines ceiling leak repair | Urgent repair, often after heavy rain |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
Kenneth
Client, ketch.sg
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers to what East aircon, pest and waterproofing firms usually ask before starting.
Start with the two or three towns your technicians can reach with the least travel, often Tampines and Bedok. Check the booking rate there, then add Pasir Ris or Paya Lebar. Adding towns before you can service them only produces cancelled visits.
No. Servicing is frequent and easy to compare on price, while waterproofing is rarer, costs more and needs an inspection. Separate campaigns let each one have its own page, budget and follow-up.
Whichever your firm holds for the trade, such as NEA, BCA or PUB where relevant. HeyLead is the marketing team and does not hold trade licences itself. We only show what you can produce for a customer who asks.
Yes. We schedule emergency ads for the hours your team is answering, and route calls to a number you control. Outside those hours the page can offer a WhatsApp message and a next-day slot.
Paid search can produce calls within days of launch, though the first weeks go on tuning. Organic pages need months to build. We report the two separately so early ad calls are not mistaken for the long-term picture, and we do not promise rankings.
Access to your Google Business Profile, ads accounts and website, plus the estates you want to serve and the licences you hold. We also ask how many jobs your crews can take in a normal week, so ads never outrun your capacity.
No. HeyLead is an online team with no East office, so our address never appears on your listing. Your Google Business Profile shows your own service area, and any address on the page belongs to your firm.
Other pages for this city.