Tampines and Bedok resale sellers
Owners weighing a sale who want a valuation and a CEA-registered agent, arriving with block, flat type and timing already filled in on the form.
Real Estate and Property · Region · East Region
East Singapore real estate lead generation, from Tampines to Pasir Ris
Bedok flat owners weighing a sale ask a different question from a Pasir Ris landlord, and one 'East property' form answers neither.
Owners in Tampines, Bedok and Pasir Ris do not all need the same thing. Some want to sell an HDB flat, some want a tenant or a manager, and some need a repair done. HeyLead runs Google Ads, search listings, Facebook and Instagram ads and web pages for each of those, so you get sellers, landlords and maintenance requests you can work. Reports are in S$, and CEA registration numbers stay visible on the pages of agents who carry one. Ask for a free audit to see where enquiries are slipping past your desk.
- check_circle Seller, landlord and maintenance enquiries kept on separate forms
- check_circle HDB resale, condo and landed demand kept apart
- check_circle Cost per instruction or managed unit, by town, in S$
What we do
How we bring you sellers, landlords and maintenance work in the East
We use Google Ads, search listings, Facebook and Instagram ads, landing pages, tracking and routing together, so agents, managers and maintenance teams around Tampines and Bedok each get their own kind of enquiry.
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Google Ads / Search
Reaches owners searching for a valuation or agent in Tampines, Bedok or Pasir Ris. Budgets are split by town, and we block searches that only come from portal browsing.
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SEO
Builds estate and service pages that match how East owners describe their flats, so landlords and managing agents find you before they open a portal.
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Meta Ads
Keeps you in front of past visitors and nearby owners with valuation or rental appraisal offers, which suits sellers who take weeks to choose an agent.
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Landing pages
One page for each offer: resale valuation, rental appraisal, management takeover, maintenance quote. Fast on mobile, with a WhatsApp button beside the form.
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Tracking
Tags every call, message and form by town and offer, so your report shows instructions and maintenance jobs by area rather than raw enquiry counts.
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CRM routing
Sends maintenance requests to the maintenance contact and landlord enquiries to the managing desk automatically, for firms where speed of reply decides who wins the job.
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Lead generation
The East enquiries we build campaigns to bring you
Owners, landlords and managing agents who are ready to talk, from the towns your team can serve, rather than a general scroll of listing shoppers.
Pasir Ris and Paya Lebar landlords
Owners of condo and landed units asking what a tenancy should fetch and who can manage it, captured on a page written for landlords rather than buyers.
Units handed to a manager
Owners or small committees looking for a property manager to take over the day-to-day running of rented units, kept apart from agent sales enquiries.
Maintenance and unit-turn requests
Repairs, repainting and unit-turn jobs for landlords and managing agents in the East, sent to the maintenance team and never mixed with agent instructions.
Who we work with
Typical clients in the East Region
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CEA-registered agents selling HDB resale flats in Tampines and Bedok, where the owner is usually comparing agents before signing.
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Property managers running rented condo and landed units around Pasir Ris and Paya Lebar, who want landlord enquiries, not tenant requests.
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Property maintenance operators handling repairs, touch-ups and unit-turn work (getting a flat ready for the next tenant) for East landlords and managing agents.
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Small brokerages and team leaders who want a steady flow of East sellers and landlords instead of relying on portal leads.
The local picture
Real estate and property marketing in the East Region: what to know
Your market
What is different about the East Region
East Singapore property is mostly a story of mature HDB towns. Tampines and Bedok are large, settled estates where resale flats change hands regularly. Owners weigh remaining lease, floor level and renovation condition before they call anyone.
Pasir Ris adds family condos and landed pockets, where owners behave more like a private-market audience and expect a different service. Paya Lebar sits between residential streets and a commercial cluster, so landlord and office-side enquiries appear there too.
Agents must be registered with the CEA, and the registration number belongs on their page. PropertyGuru, 99.co and the HDB resale portal attract people browsing listings, but the person choosing an agent or a manager types a town and a role.
That is the search you can own.
Your customers
How customers find you
Listing shoppers go to the portals. The people worth paying for come from elsewhere: an owner searching for a Tampines HDB agent, a Bedok landlord asking who manages rentals, a Pasir Ris condo owner comparing leasing firms, a managing agent looking for maintenance help.
Each is a different search, so each gets its own page and its own ads. A good lead is a seller or landlord who wants a valuation, a rental appraisal or a maintenance quote in one of your towns.
We stay away from generic flat-for-sale searches, because the portals own those. Results are counted as instructions (properties you are signed to sell or let), managed units and maintenance jobs in S$, never as portal clicks.
Our approach
How HeyLead runs it for you
Google Ads goes after valuation, rental appraisal and 'agent near me' searches town by town, with the Tampines budget kept apart from Bedok and Pasir Ris.
Next we build estate pages that use the block types and names residents really use, so the search listings that follow can bring owners in for years. Facebook and Instagram ads keep past visitors in view, which matters when a seller takes months to decide.
Each offer, whether valuation, rental appraisal, management or maintenance, gets one page and one form. Calls and WhatsApp taps are tagged by town. If you want it, a routing rule sends a repair request to the right person within minutes rather than into the sales inbox.
Building stock
Mature HDB, family estates, and some private
Listing sites in this market
PropertyGuru, 99.co, HDB resale portal
Licences you show on your page
CEA
Common mistakes
Common real estate and property marketing mistakes in the East Region
One East radius for four different desks
A brokerage, a managing team and a maintenance crew rarely cover the same streets. One wide radius sends a Changi-side enquiry to a Tampines desk. By the time someone notices, the owner has called somebody nearer.
Leaving every owner search to the portals
PropertyGuru and 99.co are good at holding buyers. They do little to help you win the owner who has not yet decided whom to instruct. That decision happens on a search results page, and a town-specific answer there is worth more than another listing view.
Sales, rentals, management and repairs on one form
Ask a landlord who wants a tenancy managed and an owner who wants a valuation to pick from the same dropdown, and neither feels understood. The form then reports sales enquiries that were really repair requests, and your numbers stop meaning anything.
How it works
How East real estate lead generation works, step by step
- 01
Decide which enquiries you want
Choose from resale sellers, landlords, managed-unit owners or maintenance work. Then list the towns each desk can follow up within the day. Anything outside that list is switched off before spend begins.
- 02
Build the four routes to you
Google Ads, estate-level search pages, Facebook and Instagram reminders and one landing page per offer go live together. The copy names the town, the housing type and, for agents, the CEA registration.
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Send each enquiry to the right person
Calls, WhatsApp messages and forms arrive tagged by town and offer. Maintenance requests go to the maintenance contact, landlord enquiries to the managing desk, and sellers to an agent who can call back fast.
- 04
Judge the work by signed instructions
Monthly reports count valuations booked, instructions won, units taken on and maintenance jobs, all by town and in S$. Weak towns are trimmed and strong ones get more budget.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Tampines HDB resale agent | Owner comparing agents for a resale sale |
| Bedok property management | Landlord wanting someone to manage a rental |
| Pasir Ris condo rental appraisal | Private-stock owner pricing a tenancy |
| East Singapore property maintenance | Managing agent or owner seeking repair and unit-turn help |
| Paya Lebar property agent | Owner or landlord near the commercial fringe |
Niches
Niches that match the East Region
Google Maps
East Region on the map
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about real estate and property in the East Region
Plain answers on lead types, methods, coverage and licensing for East property firms.
What leads do you generate for East Singapore real estate? expand_more
Seller enquiries for HDB resale and private flats, landlord and rental appraisal requests, managed-unit enquiries and maintenance requests from owners and managing agents. Each has its own page and capture path, so your team sees which kind of lead it received. We do not sell listing-portal browsers as the product.
Which lead generation methods do you use in the East? expand_more
Google Ads for people searching right now, search listings and estate pages that keep working over time, Facebook and Instagram ads to remind past visitors, and landing pages with one offer each. Tracking ties every call, WhatsApp tap and form to a town. CRM routing (sending each enquiry to the right person automatically) is added only when speed of follow-up needs it.
How is this different from PropertyGuru or 99.co? expand_more
Those portals collect people browsing listings, and we do not try to replace them. HeyLead builds the side you own: search results, pages and ads that put a seller, landlord or managing agent in touch with you directly. Many firms use both.
Do you cover every East town on one campaign? expand_more
Not unless you can answer them all. We start with the towns your agents, managers or maintenance crew can reach quickly, often Tampines, Bedok and Pasir Ris, and switch off the rest. Paya Lebar can join once the first campaign is working.
How do you judge lead quality? expand_more
By what happened next. We track valuations booked, instructions signed, units taken on and maintenance jobs completed, by town. A cheap form fill that was really a tenant repair request is counted as what it was.
What should I have ready before we begin? expand_more
Access to your Google Business Profile, ads accounts and website, plus the towns you cover. For agents we need your CEA registration details, and for managers and maintenance teams a rough idea of how many new units or jobs you can take on each month. That is enough to build the first campaign.
Does HeyLead have a local East office or a CEA licence? expand_more
No. HeyLead is an online team and not an estate agent, so there is no East office to visit and we hold no CEA licence. Your agents carry their own CEA registration, and we show it on their pages. We work with you by phone, video or WhatsApp.
Other industries in the East Region
Other pages for this city.