Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Real Estate and Property
More Sellers Who Hire You.
Cleaner Buyer Enquiries.
An owner in Tampines or Punggol picks an agent who has sold flats like theirs nearby and who actually answers. The portal listing comes after that choice. We build the town pages and the WhatsApp path that get you chosen.
Search, ads and a short path to an enquiry for CEA-registered resale teams. We bring the owner who is choosing an agent.
handshake verified star
Trusted by Singapore HDB resale agencies to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
Built for resale teams that want seller appointments and serious buyer viewings in the towns they actually cover.
check_circle Agencies whose book is HDB resale, not new-launch condos
check_circle Agents who farm specific towns and flat types
check_circle Teams that need seller appointments more than portal hand-raisers
check_circle Buyer agents who want enquiries before a unit is widely listed
Who buys, and what they search
groups
Who you are marketing to
- personOwners in a town comparing two or three agents
- personUpgraders selling a flat before they buy the next home
- personBuyers filtering by town, flat type, and remaining lease
- personTeam leads who need a source report, not a pile of portal leads
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What buyers search for
searchHDB resale agentsearchsell HDB flat agentsearchHDB resale process agentsearchresale flat agent TampinessearchHDB valuation agent
bolt
Ready to book
- boltMessages that name a town, block, or flat type
- boltSeller forms that ask for a valuation or an appointment
- boltBuyer questions about viewing a specific listing
- boltRepeat visits to a town page then a WhatsApp tap
What drives their decision
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Recent transactions in that town
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Clear next step after WhatsApp or the form
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How the team explains timeline, valuation, and viewing
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Proof the agent is who will actually handle the deal
How we capture intent
search
Town and seller SEO
Pages for the estates you farm, written for owners choosing an agent.
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Seller search
Paid search on agent and sell-my-flat terms, with negatives for renovation and rental.
chat
WhatsApp follow-up
The enquiry path Singapore owners already use, tagged so the team sees the source.
hub
Pipeline source
Each appointment records town and channel so the team lead can cut what does not convert.
my_locationSingapore only, tightened to the towns on the team's current farm. Heartland resale, not a CBD office pitch.
Our HDB Resale Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
HDB Resale marketing services
search
SEO for HDB Resale
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "HDB resale agent"
- checkClear answers to questions people ask when comparing options like "sell HDB flat agent"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book
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SEM for HDB Resale
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "HDB resale agent" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut renovation, rental-only, job-seeker and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for HDB Resale
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how hdb resale customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for HDB Resale
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "HDB resale process agent" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for HDB Resale
See which channels bring real enquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for HDB Resale
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales
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AI Optimisation for HDB Resale
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "HDB resale agent"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More seller conversations that can become an exclusive appointment to sell
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Buyer enquiries tied to town, flat type, and budget
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Town pages that explain how your team handles a resale
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WhatsApp and form follow-up the agent can see by source
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Less budget wasted on renovation and rental searches
This is hdb resale marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about hdb resale marketing? We have got honest answers.
Is this marketing for resale agents or for renovation firms?
It is for agents and agencies who sell public-housing flats on the resale market. Renovation, loan and rental searches are different audiences, and we keep them out of your campaigns. If your team also handles those, we plan them separately.
How do seller and buyer campaigns differ in resale marketing?
Sellers are choosing an agent, so they want proof of sales in their estate and a clear next step. Buyers are comparing flat types, floor levels and budgets, so they want listings and viewings. Each gets its own pages, ads and reporting.
We already list on property portals. Why add HDB resale marketing?
Portals show your listing to people who are already looking at flats. This work helps an owner choose you before they list, and finds buyers who contact you directly. Both bring conversations you control rather than shared leads.
Which towns should a resale campaign cover?
The ones where you already sell or can show recent flats and a local contact. A tight farm of a few estates usually beats a whole-island spread. We start with your strongest towns and widen when the results justify it.
How should WhatsApp fit into resale marketing?
Many owners and buyers prefer to message first. We add a clear WhatsApp button, a short opening line and tracking so you see which page or ad started each chat. A person on your team must still reply promptly.
What do you need from our resale team?
Recent sales you may mention, the estates and flat types you handle, your agent profiles and your registration details. A clear photo of each agent helps. We also ask who replies to messages and when, because speed decides outcomes.
What does HeyLead not do for resale agents?
We do not value flats, advise on legal steps or negotiate with buyers and sellers. We are the marketing team. Your agents handle every valuation, contract and grant question, and the agency stays responsible for compliance.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Fill the Resale Pipeline
If your team sells HDB resale flats and wants more sellers ready to hire you, let us talk.