Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Analytics for HDB Resale
Analytics for HDB Resale Agents
Most resale conversations start in a messaging app, not a form. Analytics tags those taps, calls and flyers by source, then follows them to appointments, listings and completed sales, so you know what really fills your book.
For HDB resale agents who want to know which searches, ads and flyers produce seller appointments, listings and completed sales, including chats in a messaging app.
Why resale marketing is hard to read
Context from how your customers search, compare and book.
A flat owner who wonders what their home is worth often taps a message link on a phone, types two lines and expects a quick answer. No form is filled in. If your tracking only counts forms and calls, most of your real conversations are invisible to the report.
The events that count are message started, valuation given, viewing or appointment booked, listing agreement signed, viewings held, offer accepted and sale completed, in that order. A completed resale takes weeks after the offer, so cost per completed sale is slow to appear and needs patience.
Sellers and buyers are different people with different clocks, and they should not share a column. An owner may be months from selling, or not yet eligible to sell, while a buyer wants a viewing this weekend. Reports that lump them together hide which marketing wins listings, the scarce thing in this trade.
Plenty of business arrives by recommendation from friends in the same block, family and past clients, and none of it carries a tag, so it has to be labelled by hand. We label referral and unknown honestly, so paid marketing is judged fairly and not blamed or credited for work it did not do.
Who gets value from this tracking
groups Customer segments
- person Agents whose book is almost entirely resale flats in a few towns
- person Teams that split sellers and buyers between different team members
- person Agents using flyers and block visits alongside online marketing
- person Teams that want to compare portal leads with seller-focused search
psychology What drives their decision
- check_circle Messaging conversations counted, not just forms and calls
- check_circle Seller appointments and listings by town and flat type
- check_circle Flyers and block visits included in the same report
- check_circle Honest labels for referrals and unknown sources
How we deliver Analytics
A clear, repeatable process built around how hdb resale customers search and decide.
1
Define the resale journey
We list each step in your process: message or call, valuation, appointment, listing agreement, viewings, offer and completion. Each becomes a named event, so reports use your own words and show where owners drop away between the first message and a signed listing.
2
Tag message links and calls
Every page, ad and post that invites a message uses a tagged link that records the source and the flat type or town. Tracking numbers do the same for calls. When a chat opens, the first message carries the tag so your team can see where the person came from.
3
Include flyers and block visits
Flyers and visit cards carry short links or QR codes that record the block, the town and the batch. That puts offline farming in the same report as search and social, so you can see which blocks produce messages and which only produce paper.
4
Join listings and sales to sources
Each month your team marks which conversations became appointments, listings and completed sales. We match them to the first source and later touches, so cost per appointment and cost per listing reflect the whole path, and long sales are marked as still open.
5
Report and adjust
A short report lists messages, appointments, listings and completions by source, town and flat type, with notes on what to change. We may suggest more budget for owners of one flat type in one town, or less on a source that brings buyers but no listings.
monitoring
What HDB Resale Analytics includes
See which channels bring real enquiries and new customers in Singapore
- check_circle Resale journey mapping
- check_circle Tagged message links and call numbers
- check_circle Flyer and block tracking
- check_circle Monthly plain-language report
- check_circle Listing and sale matching
What you can expect
- verified Conversations that start in a messaging app are counted and traced
- verified You can see which towns and flat types produce seller appointments
- verified Flyers and block visits sit in the same report as online marketing
- verified Cost per listing is known for each source
- verified Long resale timelines are credited to the source that started them
- verified Owner details stay in your own system
Deliverables you receive
inventory_2 Tagged message links and tracking numbers for every search, ad, post and flyer
inventory_2 Seller and buyer events with town, flat type and timeline
inventory_2 QR codes and short links for flyers, visit cards and block farming
inventory_2 Appointment, listing and completion matching to first source and later touches
inventory_2 A monthly report with cost per appointment, per listing and per completed sale
inventory_2 A simple routine for marking appointments, listings and completed resales
Technical approach
The mechanics behind Analytics for hdb resale, explained plainly.
Tracking inside messaging apps
A tagged link opens the chat with a first line that identifies the source, such as a town page or a flyer batch. Your team replies as usual, and the tag travels with the conversation into the record. Nothing is read from private chats beyond that first line.
Town and flat type reporting
Results are grouped by town and flat type, because that is how resale agents farm. A good month in one town and a poor one in another show up clearly, and you can set budgets by area with evidence behind them.
Privacy and honest limits
Owners' identity details, addresses and financial information stay in your own system. Analytics receives labels and outcomes only. Some owners switch phones, forward your number or come through family, and those are marked as referral or unknown, never guessed.
What HDB Resale analytics setup costs
HDB Resale analytics setup starts at $500 USD one-time. Ongoing monthly reporting and reviews are scoped separately.
What's included
Tracking plan
IncludedA short plan naming the calls, forms and bookings that count as a real lead or sale for your business.
Tags, events and call numbers
IncludedTracking set up and tested so each lead is tied to the search or ad behind it.
Report and handover
IncludedA simple report layout and a walkthrough so your team can read it without help.
Monthly reviews, extra dashboards and data clean-up are scoped separately. Talk to us for a fit.
What to expect from analytics
Tagging is fast to set up. Cost per completed sale takes a few months, because resales move in stages.
Days 1 to 14
We agree the resale events, create tagged message links and numbers, and test each route from advert or flyer to your phone. Broken links and routes that lose the source are fixed first.
Weeks 3 to 8
The first reports show messages and calls by source, town and flat type. Your team starts marking appointments and listings, and we agree how to treat referrals, past clients and family introductions.
Months 3 to 6 and beyond
Listings and completed sales start to match their sources and cost per listing steadies. We use it to move budget between towns and channels. No number of listings is promised, and thin data is flagged as thin.
Other HDB Resale marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How can HDB resale analytics track people who only send a message? expand_more
Every page, ad and flyer that invites a message uses a tagged link. The first line of the chat carries the source, so your team and the record both know where the person came from.
Can you track flyers and block visits for HDB resale farming? expand_more
Yes. Each batch or block gets a short link or QR code, so scans and messages are recorded with the town and batch. They then appear in the same report as search and social.
Will the report separate sellers from buyers? expand_more
Yes. Tagged links and forms record whether the person wants to sell or buy, plus flat type and town. Reports show each group by itself, so buyer messages do not hide how many listings your marketing wins.
Do I need new software for HDB resale tracking? expand_more
No. You can mark appointments, listings and completed resales in a sheet or in the system you already use. We join those marks to the sources each month and show the results in the report.
What does cost per listing mean for a resale agent? expand_more
It is the marketing spend on a source divided by the listings that came from it. We show it next to cost per appointment, so you can see both the early signal and the real result.
How long before the resale numbers mean something? expand_more
Messages and appointments are useful in a few weeks. Cost per completed resale takes months, since sales move in stages. The report flags every figure that is still waiting on an outcome.
What do I get each month for my HDB resale business? expand_more
Messages, calls, appointments, listings and completions by source, town and flat type, with cost per listing and a short list of changes. It is written for an agent, and we talk it through if you want.
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