An owner with a condo near Newton or a flat in Toa Payoh picks who looks after the tenant on a search screen, and your page is the first thing they compare.
Owners of condos, landed homes and HDB flats around Novena, Bukit Timah, Toa Payoh, Queenstown and the Orchard fringe need someone to look after a tenanted or soon-to-be-let home. HeyLead runs Google Ads, SEO, Meta ads and landing pages aimed at those owners, keeps tenant searches away from the owner form, and tracks each lead to a call, a WhatsApp chat and a signed management mandate (the owner's agreement to hire you). Reports are in S$ with GST shown apart. Your licences and client money handling stay with you.
What we do
SEO, Google Ads, Meta and web design each have a Central page. Here they are set up to bring condo, landed and HDB owners into conversations about management.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Boutique managers looking after condo investors in Districts 9, 10 and 11 who live overseas or travel often
Letting agencies that want to add after-tenancy management to their tenant-find business in Toa Payoh and Queenstown
HDB-focused firms helping flat owners rent out rooms or the whole flat within HDB's rules
Firms with in-house repair coordinators who can promise a named person for maintenance calls
The local picture
Your market
Central mixes private condos, landed homes and older HDB estates, and each produces a different kind of landlord.
Condo owners in Districts 9, 10 and 11, around Orchard, Newton, Novena and Bukit Timah, are often investors or expatriates who want rent collected and repairs handled while they are abroad.
HDB owners in Toa Payoh and Queenstown rent out a flat or bedrooms under HDB's own tenancy rules, which include a minimum rental period of six months for a whole flat. On the private side the minimum stay is three months.
The Council for Estate Agencies (CEA) regulates finding a tenant, but treats what happens after handover, such as rent collection and coordinating repairs, as outside estate agency work.
That gap is where a manager competes, so owners judge you on service detail rather than a licence badge.
Your customers
The lead you want is an owner with a home to let, or already let, who is asking who should look after it. Searches run from 'property management Singapore' and 'condo rental management Novena' to 'agent disappeared after tenant signed'.
PropertyGuru and 99.co serve tenants and buyers, so tenant searches such as 'room for rent Toa Payoh' are blocked from owner budgets and sent to your vacancy listings instead. We separate three offers: tenant-find only, full management, and taking over an already-let home.
We do not chase landlords who want only the lowest fee. Reports show owner calls, WhatsApp chats, home visits booked and signed mandates by estate, in S$.
Our approach
We start with one owner page for each estate type. The condo page explains how rent collection, inspections and repair coordination work, and who pays when a fitting fails. The HDB page shows what flat owners must check before renting out, including the six-month minimum.
A short form asks whether the home is let, which estate it is in and whether the owner lives abroad, then continues on WhatsApp. Google Ads runs on owner searches with tenant searches blocked.
Meta ads share guides on the gap between finding a tenant and managing one. SEO pages answer what happens when a tenant stops paying, a question owners ask before choosing a manager. Your CEA licence number goes where the rules expect it on leasing adverts.
Building stock
Prime condos in Districts 9, 10 and 11, landed homes around Bukit Timah, and older HDB flats in Toa Payoh and Queenstown
Listing sites in this market
PropertyGuru, 99.co
Licences you show on your page
CEA estate agency licence and salesperson registration where the firm brokers leases; post-handover management sits outside CEA's estate agency remit. Stays with the client.
Common mistakes
Most property searches come from people wanting to rent, not people wanting to be managed. When one page serves both, owners get buried under room viewings and your team loses the day. Separate owner pages, blocked tenant searches and one qualifying question keep the mandate pipeline clean.
Owners often assume a licensed agent also runs the tenancy after handover, but CEA treats that work as outside estate agency work. Saying plainly what your service covers once the keys change hands earns trust and prevents disputes later.
A Novena condo investor and a Queenstown HDB owner worry about different things: house rules and overseas rent payments on one side, HDB eligibility and room rentals on the other. Mixing them on one page makes both feel unserved.
How it works
We split your catchment into condo districts, landed pockets and HDB towns, and plan a page for each so owners in Novena and owners in Queenstown each see their own situation.
Tenant-find only and full management get separate pages, forms and WhatsApp greetings, so the owner chooses the service before the first call.
Ads go live on owner terms with room-rental and viewing searches excluded, and your leasing adverts carry the licence details the rules expect.
Each month you see owner calls, chats, home visits and signed mandates by estate, in S$, with ad spend and GST shown apart.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| property management company Singapore | Owner comparing managers |
| condo rental management Novena | Estate-specific investor search |
| how to rent out my HDB flat | HDB owner checking rules first |
| landlord agent Toa Payoh | Local owner wanting tenant-find |
| property manager for overseas landlord Singapore | Owner abroad; high-value mandate |
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
What Central landlords and managers ask before starting.
The best one reports signed management mandates, not clicks, and keeps tenant searches away from owner budgets. Ask any agency how it would separate the two. HeyLead builds owner pages by estate type and reports in S$.
If your team finds tenants or brokers leases, that is estate agency work, and the agency needs a CEA licence with registered salespersons. CEA describes work after handover, such as collecting rent and coordinating repairs, as outside estate agency work. Check your exact service with CEA, because HeyLead is the marketing team and holds no licence.
HDB sets eligibility rules, a minimum rental period and limits on who can rent, so owners should check HDB's current rules. Your owner page should point to those rules instead of restating them. We keep it short on legal detail and long on what your service does.
No. Tenants search PropertyGuru and 99.co for vacancies, while owners search for managers. Separate pages, budgets and report lines keep both clear.
Owner searches with estate names usually take months to build, and we do not promise a ranking. Google Ads brings owner calls in the meantime while guides and estate pages mature. We report both in S$ each month.
No. We are an online team, so there is no Central office to visit. You reach us by phone, video or WhatsApp, and the address on your ads and map listing is your own.
Other pages for this city.