Sellers in Bukit Timah and Toa Payoh look up an agent's public CEA record before they pick up the phone, so your page has to survive that check.
CEA-registered property agents and small agencies in Central work three different markets: HDB resale, condo and landed. HeyLead runs Google Ads, SEO, Meta ads and landing pages that bring sellers and buyers to you by estate, and tracks each lead to a WhatsApp chat, a valuation and a signed listing. Seller and buyer campaigns run apart. Reports are in S$. Your registration and agency licence stay with you and appear wherever the rules expect them.
What we do
SEO, Google Ads, Meta and web design each have a Central page. Here they are set up to produce seller valuations and buyer viewings for your listings.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Agents specialising in HDB resale across Toa Payoh, Queenstown, Bishan and Kallang who want steady seller listings
Condo agents covering Districts 9, 10 and 11 who handle both owner sales and investor purchases
Landed specialists around Bukit Timah and Holland who need a slow, high-trust enquiry path
Small agency teams that want each agent's name and licence details on every ad without looking like a portal
The local picture
Your market
Central is where Singapore's three housing types sit closest together.
HDB flats in Toa Payoh and Queenstown resell to upgraders and families, condos in Districts 9, 10 and 11 attract investors and expatriates, and landed homes around Bukit Timah sell slowly to a small pool, with restrictions on who may buy.
Sellers do their homework. CEA's public register lets anyone look up an agent's registration and transaction record, and its advertising guidelines expect claims of expertise or success to be backed by verifiable records. Commission is negotiable, with no fixed rates.
Buyers and sellers browse PropertyGuru and 99.co, but the choice of who lists the home is made on an agent's own page and profile.
Your customers
The lead you want is a seller who has decided to sell, or is close to it, in an estate you cover. Searches like 'sell my HDB Queenstown', 'how much is my condo worth Novena' and 'when to sell landed Bukit Timah' show that intent.
Buyer leads are a separate offer, built on resale and new-launch research. We do not bid on broad portal searches such as 'condo for sale Singapore', where PropertyGuru and 99.co win, and we avoid property-investment seminar traffic.
Reports show seller chats, valuation requests and signed listings by estate, with buyer leads counted on their own line, in S$.
Our approach
Each estate gets a seller page with your registration number, agency licence number, recent transactions you can show, and a plain description of how you price and market a home.
A valuation form asks for the block or condo name, unit type and timing, then replies on WhatsApp. Google Ads targets seller phrasing in the estates you list. Meta ads reach likely sellers with local price guides and show them again to readers.
Buyer pages live separately and use a different WhatsApp greeting. SEO builds estate-by-estate pages on HDB resale, condo and landed questions, which takes months and is never promised to rank. Every advertising claim stays inside CEA's guidelines.
Building stock
Resale HDB flats in Toa Payoh and Queenstown, condos in Districts 9, 10 and 11, and landed homes around Bukit Timah
Listing sites in this market
PropertyGuru, 99.co, EdgeProp, SRX
Licences you show on your page
CEA estate agency licence for the agency and CEA registration for each salesperson, shown in ads. Stays with the client.
Common mistakes
Searches like 'HDB for sale Toa Payoh' belong to the portals and cost a great deal to contest. Budget is better spent on seller phrases and estate pages where a named agent is the answer and the portal is not.
Headlines like top agent or estate king draw attention from the regulator unless records back them up. Stating what you have done in an estate, with checkable figures you hold, is stronger and safer than a superlative.
A seller wants a valuation and a buyer wants a viewing list. Put them on one form and both wait. Two pages, two WhatsApp greetings and two lines in the report let you answer each in the right order.
How it works
We pick the HDB towns, condo districts and landed pockets you want and rank them by where your listings and track record sit.
Valuation pages for each estate carry your registration, agency licence number, transaction proof you can show and a WhatsApp button that opens to your own number.
Resale buyers and new-launch researchers get their own pages and greetings once the seller flow is working, so neither crowds the other.
Monthly reports show seller chats, valuations and signed listings by estate, with buyer leads on a separate line, in S$ with GST apart.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| sell my condo Novena | Condo seller in a named district |
| HDB resale value Toa Payoh | Flat owner sizing up a sale |
| property agent Bukit Timah landed | Landed owner choosing an agent |
| property agent commission Singapore | Seller comparing fees; needs a plain answer |
| sell HDB buy condo Queenstown | Upgrader; two-transaction lead |
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Questions Central property agents ask us first.
One that reports signed listings rather than clicks, keeps seller and buyer campaigns apart, and writes ads that stay inside CEA's advertising guidelines. Ask any agency how it would handle a seller in Toa Payoh versus a buyer at a new launch. HeyLead builds the estate pages and reports in S$.
Only if you can back the claim with verifiable records, and even then a plain statement of what you have done is safer. CEA's guidelines expect claims of expertise or success rate to be substantiated. We write from the records you give us and leave superlatives out.
CEA expects the salesperson's name and registration number, plus the agency's name and licence number, in advertisements. We place those details on pages and ads from the information you provide. Confirm the current wording with CEA, since rules can change.
Start with sellers if your goal is listings, because a signed listing is what earns commission. Buyers follow once the seller flow is running. Both are reported apart so you can see what each costs in S$.
It works slowly and unevenly. Estate pages built around seller questions can gather steady traffic over months, but we do not promise rankings. Google Ads covers the gap while pages mature.
No. HeyLead works online, with no Central office for visitors. We run your campaigns around the estates you cover, and your agency address is the one customers see.
Other pages for this city.