A clinic hunting for a medical suite in Novena and a fund selling a Shenton Way floor do not search the same way, and neither starts on a residential portal.
Office, retail and medical-suite deals in Singapore's central business district, Orchard, Novena and the fringe districts start with a business owner or a landlord, not a home buyer. HeyLead runs Google Ads, SEO, Meta ads and landing pages for commercial agents and brokers, aimed at those owners and landlords, and tracks each lead to a call, a WhatsApp message and a viewing. Occupier and landlord offers run apart. Reports are in S$. Your CEA licence and registration stay with you.
What we do
SEO, Google Ads, Meta and web design each have a Central page. Here they are set up for occupier, landlord and investor enquiries that lead to viewings.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Office leasing brokers covering Raffles Place, Shenton Way and Tanjong Pagar for small and mid-sized occupiers
Retail agents placing shops and F&B tenants on Orchard Road, in Bugis and in shophouse rows
Brokers who specialise in medical suites and clinic space around Novena
Investment sales teams advising owners of strata offices and shophouses in the central districts
The local picture
Your market
Central holds Singapore's core commercial districts, and each behaves differently. Raffles Place, Marina Bay and Shenton Way are the financial core, with large towers and smaller strata offices on the fringe.
Tanjong Pagar and Anson Road draw growing firms looking for a step down from Marina Bay. Orchard Road is retail and hotel frontage, with office towers behind it.
Novena is a medical cluster built around hospital and specialist suites, and shophouse rows in Chinatown, Tiong Bahru and Bugis serve boutique tenants and food businesses. Many occupiers ask colleagues for a broker first, then search to check.
CEA licensing covers commercial estate agency work as well as residential, so the licence and registration belong on the page.
Your customers
A good lead is a business owner with a headcount, a district and a move date, or a landlord with a vacant floor and a mandate to give. Searches include 'office for rent Shenton Way', 'clinic space Novena' and 'shophouse investment Singapore'.
Tenant-side and landlord-side work are separate offers with separate forms. We do not chase residential buyers, student room searches or generic property news traffic. Industrial space is a smaller line here.
Reports show calls, WhatsApp messages, viewings booked and instructions signed by district, in S$ with GST shown apart.
Our approach
Each submarket gets its own page that speaks to its occupier: financial-core towers, fringe offices, Orchard retail, Novena medical suites and shophouses. Pages show your CEA details, deals you can discuss and how you handle viewings.
A short form asks floor area, headcount, preferred district and timing. Google Ads runs on commercial searches for the districts you cover, with residential terms blocked. Listings go on portals such as CommercialGuru and EdgeProp, and search ads and pages win the mandate behind them.
Meta ads show landlords and occupiers short market notes you write. SEO answers questions such as what to check in an office lease, which reaches occupiers early.
Building stock
Towers in Raffles Place and Marina Bay, fringe offices along Anson Road and Tanjong Pagar, Orchard retail frontage, Novena medical suites and shophouse rows in Chinatown and Bugis
Listing sites in this market
CommercialGuru, EdgeProp
Licences you show on your page
CEA estate agency licence for the agency and CEA registration for each salesperson, covering commercial and industrial work. Stays with the client.
Common mistakes
Broad property searches pull in home buyers and renters who will never lease an office. Blocked search terms, district names and commercial wording keep the budget pointed at occupiers and landlords who can instruct you.
A clinic looking at Novena, a start-up looking at Tanjong Pagar and a retailer looking at Orchard want different things. A generic page fits none of them, and each submarket deserves its own evidence and wording.
Tenant-side enquiries want a shortlist, and landlord-side enquiries want a valuation and a marketing plan. Combining them delays both and makes it unclear which of your brokers should reply.
How it works
We choose the districts and property types you know best, such as financial-core offices, fringe offices, retail, medical suites or shophouses.
Each side gets its own page, form and WhatsApp greeting, and each enquiry goes to the right person on your team.
Ads go live on commercial phrases in named districts, with home buying and renting searches blocked from day one.
Monthly figures show calls, chats, viewings and instructions by district and property type, in S$ with GST shown apart.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| office space for rent Tanjong Pagar | Growing firm looking beyond Marina Bay |
| medical suite for sale Novena | Clinic buying or leasing specialist space |
| shophouse for sale Chinatown | Investor or boutique operator |
| retail space Orchard Road leasing | Retailer seeking frontage |
| commercial property agent Raffles Place | Landlord choosing a leasing broker |
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Questions Central commercial brokers ask us first.
One that reports viewings and signed instructions, not clicks, and knows a Novena clinic and an Orchard retailer are different searches. Ask how it would keep residential traffic out. HeyLead builds pages by submarket and reports in S$.
CEA's licensing regime covers estate agency work across residential, commercial and industrial property. The agency needs a licence and each salesperson needs registration, with details shown in advertisements. Confirm your situation with CEA, because HeyLead is the marketing team and holds no licence.
CommercialGuru and EdgeProp carry many office, retail and shophouse listings. We use them for vacancies and use search and social to win the mandates behind them. Residential portals are not part of the plan.
Yes, as property offers to clinics and investors. We write about the space, location and lease or sale terms you can offer. Nothing on the page makes claims about healthcare services.
Commercial searches by district take months to build, and we do not promise rankings. Google Ads brings enquiries sooner, while pages on leases and submarkets mature. Both are reported by district.
No. Our team works online and does not keep a Central office. We run campaigns for the districts you cover, and the address on ads and maps is yours.
Other pages for this city.