Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Built for Singapore service brands competing in local and regional search. A business owner who needs space, or a landlord who needs an agent, searches before calling anyone. We make sure they find your firm and your proof.
We run the search, ads and pages that bring you landlords, tenants and investors, and win the listing and leasing assignments that fit your expertise in Singapore.
Trusted by commercial real estate firms to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Our commercial marketing is built for firms that win on market knowledge, transaction experience and client service, not generic listing volume in Singapore. Commercial Real Estate demand shows up on Google.com.sg as "commercial real estate agent near me" and "industrial property for lease". We build marketing around neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names. Commercial Real Estate buyers book through WhatsApp and a local Singapore number. Proof that converts here is Google reviews, a Singapore phone number, and UEN on the profile. Slow replies lose the job to Google Business Profile and local Facebook groups. Reporting is in S$ (SGD); GST at 9% belongs in the unit economics.
What drives their decision
Transaction history and relationships in the relevant asset class in Singapore
Market knowledge, leasing velocity and tenant quality proof in Singapore
Clarity on mandate scope, reporting and communication cadence in Singapore
Confidence in handling complex lease, zoning and due diligence issues in Singapore
Asset-class SEO in Singapore
Precinct pages, market commentary and service lines split by industrial, retail and office intent in Singapore.
Audience-split paid search in Singapore
Separate landlord, tenant and investor campaigns with landing proof matched to each brief type in Singapore.
Listing and IM bursts in Singapore
Focused ads for a specific property, with reminder ads to interested parties through tours and offers in Singapore.
Mandate nurture in Singapore
Retargeting and email sequences for prospects researching firms over months before they tender or brief in Singapore.
my_locationmarketing geo for commercial real estate covers the CBD, Tampines, Jurong, Woodlands and Punggol with neighbourhood and planning-area pages.
Commercial Real Estate shows up as "commercial real estate agent near me" and "industrial property for lease" on Google.com.sg. We capture neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names.
We filter tyre-kickers and job-seekers. The booking path is WhatsApp and a local Singapore number. Proof that converts is Google reviews, a Singapore phone number, and UEN on the profile, not a shared directory lead.
Messaging names coverage, Google reviews, a Singapore phone number, and UEN on the profile, and response time. Slow replies lose commercial real estate jobs to Google Business Profile and local Facebook groups.
Quote, follow-up and repeat work run through WhatsApp and a local Singapore number. Reporting is in S$ (SGD); GST at 9% belongs in the job maths.
Every commercial real estate enquiry keeps source, campaign and page. PDPA-safe forms and chat logs is in the tag plan in Singapore.
Help nearby customers find you on Google before they call a competitor in Singapore
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
Pages that make it easy to understand the offer and take the next step in Singapore
See which channels bring real enquiries and new customers in Singapore
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Singapore
Make your business easier for AI search tools to understand and recommend in Singapore
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Qualified commercial real estate enquiries from "commercial real estate agent near me" on Google.com.sg
Less spend lost to Google Business Profile and local Facebook groups in Singapore
Faster replies on WhatsApp and a local Singapore number
A clear view of which channel booked the work
More qualified landlord and tenant enquiries in Singapore
Investor campaigns aligned to asset class and yield profile in Singapore
This is commercial real estate marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
Warren Stokes
Director of Sales and Marketing, Avidian
I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
Paul Liddiatt
Chief Marketing Officer, NewBook
HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
Joe Charlson
CEO, CallerReady
The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
Questions about commercial real estate marketing? We have got honest answers in Singapore.
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type in Singapore.
Search and ads aimed at people ready to enquire in Singapore.
Calls, forms and bookings tagged to the search, ad or page behind them in Singapore.
If you market or transact commercial property and want more qualified listing and leasing assignments and serious enquiries, let us talk in Singapore.