Sellers ready to choose an agent
Homeowners in Oadby, Wigston and the city who are comparing agents before they book a valuation. They come from search and local ads, and they land on a page about selling in their own town.
Real Estate and Property · City · Leicester metro
Leicester property marketing
Leicester property firms use HeyLead for Google Ads, search and a website that brings seller and landlord enquiries.
We are a marketing team for owner-led agencies. We aim the ads and the pages at the towns you already work in, then show you which enquiries became signed clients.
- check_circle Separate enquiry routes for sales, lettings, management and maintenance
- check_circle Towns chosen by where your team can be this week, starting with Oadby, Wigston and Loughborough
- check_circle Portal traffic kept as background while we go after searches from landlords and owners
What we do
Lead generation tools used across Leicester
Property lead generation is several jobs. Ads, SEO, Meta ads, landing pages, tracking and routing each do one, so every enquiry reaches the right desk.
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Google Ads / Search
Catches landlords, sellers and managers at the moment they search, with ads and pages split by town so a Wigston searcher sees Wigston.
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SEO
Builds a page for each town and each service, such as letting agent Oadby, so searches from landlords and owners find you over time without a click fee.
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Meta Ads
Reminds landlords and owners who visited your site or know your name, and reaches new ones in the towns you cover, with one offer per ad.
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Landing pages
One page for each offer, be it a valuation, a rental appraisal, a management review or a repairs quote, each with a short form and a phone number.
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Tracking
Records which ad, search or page produced each call and form, so reports show what led to an instruction or a repair job, not only a click.
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CRM routing
An optional extra that sends each enquiry to the right person the moment it arrives, such as sales to the sales desk and repairs to maintenance, and flags slow replies. CRM means the system where you keep customer records.
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Lead generation
The kinds of lead we aim to bring Leicester property firms
Sellers, landlords, occupiers and repair work from towns your team can reach. Portal browsers are not counted.
Landlords who want a manager or letting agent
Owners of terraces, flats and student houses who want someone to let and run them. Lettings and full management enquiries follow separate routes, because the work and the fees differ.
Occupiers and owners of commercial space
Business owners and landlords near the M1 and A46 who need advice on a unit or a building. These are enquiries about space, not one listing, and they go to your commercial desk.
Repair and maintenance jobs
Managers and landlords in Leicester and Charnwood who need repairs, an empty home made ready for new tenants, or shared areas looked after. These arrive as job requests with a postcode and a description.
Who we work with
Typical clients in Leicester
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Estate and lettings agents in Oadby, Wigston and the city who want instructions from search, not only from paid portal listings.
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Property managers growing their book around Loughborough, where student and professional lets sit on different streets and follow different calendars.
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Commercial agents and landlords with units near the M1 and A46 who want occupiers to call, not casual browsers.
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Property maintenance operators handling repairs, empty-home turnarounds and shared areas for managers and landlords across Leicester and Charnwood.
The local picture
Real estate and property marketing in Leicester: what to know
Your market
What is different about Leicester
Leicester is two property markets in one. The city has Victorian terraces in Highfields and Clarendon Park, larger Victorian houses in Stoneygate, and student lets that serve two universities in the city and a third in Loughborough.
Student tenancies are often agreed months before September, so the lettings calendar runs early. Oadby and Wigston are suburban, with family owners and long-term landlords. Hinckley sits on the A5 and Market Harborough has direct trains to London, so both attract commuters.
The M1, M69 and A46 carry commercial demand. Rightmove, Zoopla and OnTheMarket catch people browsing homes, and agents pay to be there. An independent firm wins differently: a landlord searching for a manager in a named town, or a manager looking for a repair contractor.
Agents must belong to a redress scheme, and yours should be stated clearly on your pages.
Your customers
How customers find you
Browsers go to the portals, so we do not build a programme on them. Landlords type letting agent or property manager with a town name. Sellers compare agents before they book a valuation. Owners of larger buildings look for commercial advice.
Managers and landlords look for repair help, often in a hurry. Those are the searches we go after. A good enquiry is a person whose property is in a town your team can visit this week.
We report signed instructions, homes taken on to manage and repair jobs, in pounds, rather than clicks.
Our approach
How HeyLead runs it for you
Lead generation here means four separate routes. Google Ads picks up landlord, seller and repair searches in the towns you choose. SEO builds a page for each town and each service, so a landlord in Wigston finds a page about Wigston.
Meta ads remind landlords who visited but did not get in touch. Every offer has its own landing page: a valuation, a rental appraisal, a management review or a repairs quote. Call and form tracking records where each enquiry came from.
We then send each one to the right person, so sales, lettings, management and maintenance never wait in the same queue.
Building stock
Victorian terraces, student stock, and Leicestershire suburban houses
Listing sites in this market
Rightmove, Zoopla, OnTheMarket
Licences you show on your page
UK estate agent redress schemes
Common mistakes
Common real estate and property marketing mistakes in Leicester
One map for sales, lettings and repairs
Sales, lettings, management and repairs rarely cover the same map. A circle around the city takes in Loughborough students and Hinckley commuters alike. Both sets of clicks can land with a team that cannot call back that day.
Paying the portals and stopping there
Listing on Rightmove, Zoopla and OnTheMarket is often sensible. It does not give an independent firm a way to reach a landlord who is searching for a manager. A page that names the town, the homes and the service does.
Four jobs behind one form
A valuation request, a rental appraisal, a management enquiry and a leaking roof are different jobs for different people. One shared form hides which activity produced the work. Reports look busy and tell you very little.
How it works
How Leicester lead generation runs, step by step
- 01
Pick the lead types and towns
List the four lead types, then the towns each team can visit in a normal week. Oadby, Wigston and Loughborough usually come first. Anything you cannot follow up is left out.
- 02
Build the search and the pages
Set up Google Ads for the high-intent searches and town pages for SEO. Give every offer its own landing page, so the form matches the job behind it.
- 03
Send each enquiry to the right person
Turn on call and form tracking. Sales, lettings, management and repairs go to separate inboxes, so nobody waits behind the wrong kind of enquiry.
- 04
Report instructions, not clicks
Each month you see the cost of a signed instruction, a managed home or a repair job, by town, in pounds. Wrong-type leads are flagged, and spend moves.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Leicester property management | Landlord looking for a local manager to run tenancies |
| letting agent Oadby | Landlord choosing an agent by town, away from the portals |
| Leicester estate agent valuation | Seller comparing agents before booking a visit |
| Leicester commercial property agent | Owner or occupier with a building, not a single listing |
| Leicester property maintenance | Manager or landlord needing repairs or shared-area work |
Niches
Niches that match Leicester
Google Maps
Leicester metro on the map
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about real estate and property in Leicester
Plain answers on lead types, methods, coverage and how qualified enquiries are counted for Leicester property firms.
What leads do you generate for Leicester property firms? expand_more
Sellers, landlords, commercial occupiers and repair jobs in towns your team can work, such as Oadby, Wigston, Loughborough and the city. We do not count portal browsers as leads. Each lead type has its own route and its own line in the report.
Which lead generation methods do you use in Leicester? expand_more
Google Ads for people searching now, SEO for town and service pages, and Meta ads for reminders and local awareness. Landing pages carry one offer each, and tracking records the source of every call and form. Your redress scheme membership goes on the proof line.
How is this different from Rightmove, Zoopla and OnTheMarket? expand_more
The portals hold people browsing homes, and this work sits next to them. It brings landlords, sellers and managers to you directly from search and ads. Nobody is trying to replace a portal.
How do you judge lead quality in Leicester? expand_more
By the cost of a signed instruction, a managed home or a repair job, by town. The cost of a bare enquiry misleads when sales and lettings share a form. The measure follows the money in pounds.
Which parts of Leicestershire can a campaign cover? expand_more
The towns your agents, managers or contractors can visit in a normal week. That often starts with Oadby, Wigston and Loughborough, then grows to Hinckley or Market Harborough. Everywhere else is left out.
What do you need from me to start? expand_more
Access to your website, Google Business Profile and any ads account you already use. We also need the towns each team can visit, your redress scheme details, and the name of whoever answers sales, lettings and repair enquiries.
Do you have an office in Leicester? expand_more
No. HeyLead is an online team, so there is no Leicester office to call at. We work with you by phone, video or WhatsApp and run the campaigns for the towns you serve.