Leicester cleaning firms use HeyLead for Google Ads, search and a website that brings more quote requests.
We are a marketing team for owner-led cleaning firms. We aim the ads and the pages at the towns your teams already cover, then show you which enquiries became regular work.
What we do
SEO, Google Ads, Meta ads and landing pages work together, each sending people to the same tracked pages and phone numbers.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Tenancy-end cleaning crews that turn around Loughborough and city student houses in tight windows between contracts and check-outs.
Commercial contractors covering offices, warehouses and units near the M1 and A46 who want facility managers to find them.
Residential cleaners serving Oadby and Wigston homes who want steady regulars rather than one-off price-shoppers.
Owners fed up with generic maid adverts that pay for clicks from towns their rota cannot staff.
The local picture
Your market
Leicester cleaning work is shaped by its buildings. The city has old textile and hosiery premises converted to offices and flats, Victorian terraces in Highfields and Clarendon Park with landlord turnovers, and student lets that empty around the end of each academic year.
Loughborough adds its own term-time rhythm. Oadby and Wigston are suburban houses where the buyer is a household wanting a regular clean. Commercial contracts around the M1 and A46 depend on building access, insurance and references, and those decide the job more than price.
Cleaning has no single licence like Gas Safe, so proof is insurance cover, staff vetting and named contracts. Everything is priced in pounds, and VAT at 20 per cent applies where it should.
Your customers
There are three buying paths. Landlords and letting agents search for a tenancy-end clean in a named town, usually with a deadline. Facility managers and office owners search for a commercial cleaner and compare a few firms.
Households search for regular cleaners near them. Each path needs its own page and its own form. We avoid directory shoppers and price hunters who ask for a quote and vanish. A good lead is a person whose building or house your crew can reach.
Reports count booked cleans and contracts in pounds.
Our approach
We start with the rota: which towns your crews can cover, at what hours. Then we build separate pages for commercial, tenancy-end and residential work, each with its own form and proof.
SEO (being found in ordinary Google results) holds town pages such as tenancy-end cleaning in Loughborough. Google Ads catches deadline searches from letting agents and landlords. Meta ads remind facility managers and letting agents who have visited.
Photos and checklists from your Leicester jobs go on the page, and reporting counts booked cleans by town and by type.
About the area
Victorian terraces, student stock, and Leicestershire suburban houses
Licences you show on your page
Insurance and staff vetting details held by your firm
Common mistakes
A crew based in Loughborough will not take a 6am office shift in Hinckley. A wide advert generates enquiries the rota cannot serve, and the office soon stops replying to them. Splitting by town keeps the phone productive.
A landlord with a departure date and a facilities manager requesting a tender ask different questions and need different proof. One form mixes them, so reports cannot say which kind of work brought in the money.
If a page says nothing about terraces, student houses or converted mills, it draws people comparing prices on a directory. Local detail and clear coverage attract people who need a Leicester crew.
How it works
We record which towns your crews cover and when. Loughborough, Oadby, Wigston and the city are set out as covered or excluded before any advert goes live.
Commercial contracts, tenancy-end cleans and residential regulars each get a page, a form and a budget. That keeps the phone and the reports easy to read.
Insurance cover, checklists and photographs from your Leicester jobs go on each page. References can appear where clients agree. Only reviews you have earned are used.
Forms and calls are matched to jobs booked. Monthly reports show the cost of each booked clean and each signed contract, by town, in pounds.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Leicester end of tenancy cleaning | Landlord or letting agent with a move-out deadline |
| Leicester commercial cleaning | Office or unit owner comparing contract cleaners |
| Leicester office cleaner | Facility manager after regular service, not a house clean |
| Loughborough cleaners | Town-level search from households, landlords and student lets |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Direct answers for cleaning owners in Leicester weighing up an agency.
Only where your rota can staff. That often starts with the city, Loughborough, Oadby and Wigston. We exclude the rest so nobody pays for enquiries the crew cannot take.
The buyers differ. A landlord wants speed and a checklist, and a facility manager wants insurance, references and a contract. Separate pages let each be measured on its own figures.
The towns covered, the type of work, proof that is genuinely yours, and a form matched to the buyer. Prices appear only where you decide to publish them.
SEO, Google Ads, Meta ads and landing pages together, with tracking on every form and call. You see booked cleans by town. We do not clean or staff anything.
Not as a starting point. We begin with the towns your crews can reach and extend once the first ones are paying.
Your rota or a list of the towns and hours you can staff, and access to your website and Google Business Profile. We also need your insurance details if you want them shown, and typical job sizes so the forms ask the right questions.
No. HeyLead works online, so there is no Leicester office to drop into. We stay in touch by phone, video or WhatsApp and run your campaigns for the towns you can staff.
Other pages for this city.