Leicester trade firms use HeyLead for Google Ads, search and a website that brings more calls.
We are a marketing team for owner-led trade firms. We aim the ads and the pages at the towns your vans already reach, then show you which ones booked the job.
What we do
Search, ads, Meta reminders and landing pages work together, each sending people to the same tracked pages and phone numbers.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Boiler and heating firms whose engineers cover Leicester city and Oadby and cannot make Loughborough before the end of the day.
Plumbing and drainage teams that want leak and burst-pipe callouts from Wigston and Blaby postcodes without buying every Leicester click.
Pest control businesses whose demand spikes with warm spells and who need calls from homeowners and letting agents in Hinckley.
Electricians and installers with Part P registration wanting planned rewiring and consumer unit enquiries rather than price-shopping traffic.
The local picture
Your market
Leicester's older housing keeps trades busy. Victorian terraces in Highfields, West End and Clarendon Park bring old pipework, damp, ageing boilers and rewiring, while student lets bring landlord-driven repairs and compliance checks. Oadby and Wigston are suburban houses with newer systems, extensions and bathrooms.
Winter is the peak for heating: a cold snap brings frozen condensate pipes and boiler failures at the same time across the city and Loughborough. Warm spells drive pest calls.
Gas work needs Gas Safe registration and domestic electrical work needs Part P, and customers increasingly look for those marks before ringing. Emergency work and planned installs are separate buying decisions, and both are priced in pounds, with VAT at 20 per cent where it applies.
Your customers
Customers search by job and town, and often on a phone. An emergency search expects a call to be answered now, while a boiler replacement or rewiring quote is compared over several days. We keep those apart in ads, on pages and in reports.
Landlords and letting agents search for a repair contact in a named town. We avoid job-seeker terms, DIY guides and county-wide keywords. A good lead is a call or form from a town your van can reach, and reports count booked jobs in pounds.
Our approach
We begin with a crew map: which engineers cover which postcodes, and when. Google Ads runs urgent and planned campaigns separately with call tracking, and ad hours follow when phones are answered.
SEO builds town and service pages, such as boiler repair in Wigston or leak repair in Oadby, and tidies your Google Business Profile (the listing that shows on the map). Meta ads remind homeowners about seasonal services, such as a boiler service before winter.
Landing pages show your registrations and photos of your own jobs, and reports show booked work by town.
About the area
Victorian terraces, student stock, and Leicestershire suburban houses
Licences you show on your page
Gas Safe for gas work and an electrical scheme such as NICEIC or NAPIT for electricians
Common mistakes
A burst pipe and a bathroom refit share vocabulary, but nothing else. Put both behind one ad and one form and the emergency gets a slow answer while the refit gets a rushed one. Split them and each can be judged.
One wide Leicester radius sends Market Harborough and Hinckley enquiries to an engineer starting the day in Loughborough. Callbacks turn into refusals, and the budget produces annoyance instead of jobs.
Gas Safe and Part P are what a cautious homeowner looks for. If they only appear in the footer, the visitor leaves before finding them. Proof needs to be near the phone number and the form.
How it works
We record which engineers reach which towns and at what hours. Loughborough, Oadby, Wigston and Hinckley are marked as covered, stretch or excluded before campaigns are built.
Urgent searches go to a call-first page with an answer path. Planned replacements go to a quote page with proof and a form. Budgets are set separately.
Gas Safe and Part P sit near the phone number, with real job photographs from Leicester houses. Reviews you have earned can appear alongside them.
Calls and forms are matched to jobs in your diary. Monthly reports show cost per booked job for each town, in pounds, so budgets follow results.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| boiler repair Wigston | Urgent heating problem, usually on a phone |
| Leicester plumber | High-intent trade search covering leaks and installs |
| Loughborough electrician | Town-level trade query, often planned work |
| pest control Oadby | Homeowner or landlord needing a visit soon |
| Leicester HVAC and heating engineer | Heating and cooling firm search, planned or urgent |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Straight answers for trades in Leicester deciding whether to hire a marketing agency.
Only where your engineers can reach. That usually starts with the city, Oadby and Wigston, or Loughborough if that is your base. We exclude other towns until the van can get there.
Yes, in ads, landing pages and reports. Urgent searches want a fast call, and planned installs need proof and a quote form. Mixing them makes both worse.
Near the phone number and form, where a careful homeowner is deciding. You hold the registrations, and we show them accurately. HeyLead is the marketing agency, not the registered business.
Yes. Pest demand follows weather and property type, so we time offers and ad budgets to warm spells and to letting agents needing regular treatments. Pest teams get their own pages and reports.
Google Ads, SEO, Meta ads and landing pages together, with call tracking. You see calls, forms and booked jobs by town. We do not staff or perform the work.
Your website and Google Business Profile details, plus access to Google Ads if you already run it. We also need the postcodes each engineer covers, the hours someone answers the phone, and your Gas Safe or Part P details if you want them shown.
No. HeyLead works online, so there is no Leicester office to visit. You reach us by phone, video or WhatsApp, and we set up your campaigns for the towns your vans cover.